Key Skills

Sales & Marketing

International Business Development

Key Account Management

Branding/ Event & Campaign

Management

Revenue Generation

Business Plans & Execution

P&L Management

Team Building & Leadership

A business and management visionary with fast track career dotted with impactful roles with Spinal Injuries Centre, Indraprasta Apollo Hospitals Ltd., Batra Hospital & Research Centre, Metro Group of Hospitals and Vasan Eye Care Expertise in Corporate Marketing and PSU Empanelment, International Business Development in countries like Afghanistan, Nigeria, South Sudan, Iran, Iraq, Fiji and Kenya with hands-on experience in leading and managing sales targets and expanding business, targeting assignments in Sales & Marketing/International Business Development/Key Account Management. Location Preference- Delhi/ NCR/ Punjab/ PAN India Profile Summary

Performance driven professional offering impeccable success of 16 years in Sales & Marketing/ P&L Management / Business Development/ Key Account Management/ Branding/ Event & Campaign Management in Healthcare industry

Developed detailed account strategies for key business through information gathering, competitive analysis, strategic plan formulation, identification of value proposition, sales budgeting and action plan initiatives and implementation

A keen planner and implementer with expertise in effectuating strategies, directed teams to ensure successful management of sales operations and empanelment of corporate & PSUs, recognized for empanelling CIGNA International Corporation, USA, Venbreda International, Ranbaxy, Punjab & Sindh Bank

Managed business operations encompassing customer relationship management, administration, market analysis, development of new markets and market segments

Conducted and organized sales promotional activities as a part of brand building and market development effort by mapping the target customers/ audience An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills Career Timeline

ADITYA KUNDU

SALES & MARKETING/ BUSINESS DEVELOPMENT

ac8lp5@r.postjobfree.com +91-997*******

Indian Spinal

Injuries Centre

Apollo Hospital

Batra Hospital &

Medical Research

Centre

2002-2005 2005-2005 2005-2007

Metro Hospital

2007-2011

Vasan Health

Care Pvt. Ltd.

2012-2013

Dewan Chand

Aggarwal Imaging

and Research

Centre

2011-2012 Since Nov’13

Skiffle Healthcare

Services Limited

Education

MBA (Marketing & International Business ) from HP University in 2002 BBA from Kurukshetra University in 1999

Work Experience

Since Nov’13 with Skiffle Healthcare Services Limited, Delhi as General Manager-Marketing Role:

Planning strategic and developing targeted service line growth plans & business plans for the evaluation of new

& existing services, hospital & medical centers

Assessed and proposed growth initiatives for financial feasibility; supported executive leadership through decision-making & business planning process

Aligning growth strategies in collaboration with physicians in hospital & medical centers; facilitating business growth by working with the Group Director, defining business development plans, and designing & implementing processes

Developed & maintain high-level contacts with current prospective physicians & project partners; monitoring hospital energy consumption & providing recommendation to increase the efficiency Headed organization’s activities to achieve stated/agreed targets & standards for the financial performance, quality and legislative adherence; maintaining rapport of the entity; ensuring the highest standards of delivery of services in group

Highlights:

Developed and implemented relationship strategies to maximize chances of profitably securing strategically important new business as initiated with one hospital and elevated the number up to 8 having tie up with 30 odd TPAs and 2 international HCFs

Achieved the growth of more than 200% in OPD (including walk-in and referral patient) Lifted the net worth of the company INR 25 Cr. in comparison to earlier paid up capital of 1.5 Cr. May’12-Oct’13 with Dewan Chand Aggarwal Imaging and Research Centre as Head Sales- Marketing and Consultant International Business

Role:

Shouldered duties pertaining to International Business Development by dealing, sourcing, structuring, negotiating, and managing broker / interpreter / facilitators network; identified and developed business opportunities for direct patients from gulf countries and through embassies and structure agreement for tie-ups Explored direct inflow opportunities by direct tie–ups with overseas HCF; organized camps and CMEs for promotion purpose in overseas; engaged in Marketing Planning & Execution, Corporate Communication, Branding & Event Management, Promotions, Referral Sales and empanelment of corporate & PSUs Highlights:

Recognized for empanelling CIGNA International Corporation, USA (the largest healthcare brokers in world) Successfully generated revenue from international patients by prompting health checkup packages Apr’11-Apr’12 with Vasan Health Care Pvt. Ltd., (World’s largest Eye Care Network), Delhi as Sr. Manager Corporate Relations & PR

Role:

Managed activities pertaining to new business development (international business) through different channels, Marketing Planning & Execution, Corporate Communication, Branding & Event Management, Media Planning, Media Budgeting, Referral Sales and so on

Identified new contacts, maintained business relationship with existing contacts / tie ups (HCF, Medical Tourism Co., Intl Insurance Co.)

Coordinated with Ad & various other concern agencies; conducted periodical meetings and trained sales/ marketing team

Followed management’s code of conduct defined and updated from time-to-time and highlighted noncompliance by any employee across functions

Highlights:

Acknowledged for empanelling Venbreda International, (one of the leading insurance brokers in the world with a network in more than 144 countries), Ranbaxy, Punjab & Sindh Bank and other reputed corporates; developed business from newly empanelled companies

Successfully achieved target of INR 30 Lakhs (Per Centre) for Delhi regions within a 6 Months through referral sales, corporate, branding and door-to-door campaign by effectively leading sales force Previous Experience

May’07-Mar’11 with Metro Hospital as Manager Corporate Marketing Sep’05-Jan’07 with Batra Hospital & Medical Research Centre as Asst. Manager-Marketing & Public Relations

Highlights:

Acknowledged for empanelling Venbreda International and United Travel (Division United Health Care) Dublin, Ireland Medical, offered tour packages for specialist treatments Lifted business from INR 4, 00,000/- per month to INR 25, 00,000/- average revenue per month in just 2 months through CGHS by effectively coordinating with 80 dispensaries in south, west and central zones Recognized for achieving INR 30 Lakhs target within a month through referral sales by effectively leading sales force Established tie-up with leading HCF of Fiji for specialized treatments including Cardiology, Gastroenterology, Urology, Nephrology, Orthopedic and so on

Apr’05-Sep’05 with Apollo Hospitals as Sr. Executive Marketing Mar’02-Mar’05 with Indian Spinal Injuries Centre, (Hospital) as Executive Marketing Highlights:

Successfully increased company empanelment both private & public from 250 to 280 companies Coordinated effectively with assigned TPA’s and corporate houses thereby growing hospital turnover by 35% from within 8 months

Recognized for increased executive health check-ups by almost 100% IT Skills

Six Months computer Diploma from RCSM, Knowledge of Windows 98 and MS Office Extracurricular Activities

Recognized for representing J&K State Under-16 Football Tournament Stood 1st in 2.5 miles Singles Skull Rowing Championship at state level also in 3.5 miles Free Style Swimming Championship, represented J&K state

Personal Details

Date of Birth: 27th July 1983

Languages Known: English, Hindi and Punjabi

Address : House No 585/15A, Faridabad, Haryana

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