Profile

I am a bilingual, multi-faceted, well respected, business executive, with a record of accomplishment of success in retail operations, customer service, sales and marketing operations, and building operations, in the Retail, Telecommunications, Professional Sports and Entertainment and Construction/Real Estate industries. I have a background in private and public companies, and the critical business relationships that ensure their success. I seek to continue to grow my senior leadership skill set. I have recently completed a career goal of being exposed to all facets of the business to prepare myself for senior executive growth at C suite level. I am passionate about full employee development accountability, and the ultimate accountability to the entire operations of a Canadian company that fits my skill set, and my personal vision and values.

Business History

Fusion Homes, Guelph, Ontario Feb 2013-Present

Vice President – Sales, Client Services and IT

I was recruited away in February of 2013 to be VP of Sales Operations at Fusion Homes. I oversee all sales operations across Ontario. I am accountable for sales behaviors, performance, strategy and development .In 2016 I was promoted to have Client Services accountabilities as well, while also providing dotted line marketing leadership based on my award winning background. I will be pleased to share more on my early days as a leader at Fusion Homes.

Have led the sales team contribution to Tarion builder of the year for Ontario, in three consecutive years since my arrival. 2013, 2014 and 2015

Developed an internal behavioral sales training program, supported by an on-going, monitoring and skill development program, leveraging one – on –one’s, team training sessions, supported by a partnership with SQM to develop a third party mystery shopping program to measure expected behaviors.

Drove sales unit profitability increases of 33% by increasing upgrade sales, through effective value positioning, and decreased incentives used, caused by improved negotiation skills trained to all sales managers in Ontario.

Sales Growth of 100% from 2014 to 2015. 137 Homes to 281 Homes

Personally took accountability and managed all of our social media accounts and strategy.

Established a realtor participation program to grow third party partnership sales revenue. Driving realtor co-operation from 17% to 47% of the sales mix.

#1 employee engagement scores for all of Fusion Homes, measured by departmental employee engagement surveys.

Accountable to a 200 million dollar revenue budget generated over 17 sales locations in Ontario for 2016.

Led our team to sell out our first entry in to the High Rise marketplace in less than one year, winning OHBA project of the year and best use of social media for www.themetalworks.com

In 2015, I was asked to take on leadership of the Information Technology team on an interim basis. I established a focused strategic plan centered on user satisfaction and enhancements of our network infrastructure and software platforms to improve efficiencies of our operations and client delivery.

In 2016, I was promoted permanently adding Information Technology to my Sales Operations accountabilities as a senior leader in the organization

I have as of August 15, 2016 taken on all of the leadership responsibilities within our after sales service care department. Ultimately I am now accountable for the entire Client Experience of our new home buyers

The Printing House Canada, Toronto, Ontario April 2009- 2013

Vice President-Marketing and Business Development

I was recruited to become the Vice President of Marketing and Business Operations for the Printing House Canada. I supported a team of 70 in head office, and 400+ in 70 Branches across Canada. I am accountable for the growth of a 90 Million Dollar business channel and the growth and care giving to 10 000 B2B accounts across the country.

Developed strategic plan that is heavily focused on growth, development, and sales opportunities and strategies for an already very successful Canadian Business.

Launched new sales vertical (www.elephoto.ca) in June 2010. This concept has been built via financial planning, strategic planning, software development, e-commerce development and finally a retail rollout strategy. Our goal was to be the number 1 player in this market in our Third year. (2014)

Accountable for delivering industry leading profit margin and EBITDA% attainment through people development and business enhancement, and developing a greater sales experience in our branches as well as improving the experience with our brand on-line.

In the three years since I was recruited into the organization, we had improved sales revenue results 30%. In the midst of the 2008-2009 recession.

The leadership demonstrated in revamping our business development focus has led to the three highest years of account acquisition in the organization’s history.

I implemented regional focus meetings to more strategically improve our business offerings to better reflect the needs of our regional markets in BC, AB, ON, NS.

I was the visionary, of the industry leading, social media strategy for Printers in Canada implemented at TPH. My team under my leadership, improved sales acquisition, retention and awareness via Twitter, LinkedIn, Facebook and YouTube Corporate sites for TPH and Elephoto

Implemented SEO, and SEM strategies at TPH which raised awareness and sales acquisition and retention to record years in our 50 year history through unstable economic times

Complete re-launch of www.tph.ca, to enhance user experience and communicate brand offering via multi-media focus. Resulted in a 60% increase in web traffic year over year since the launch.

Built “Account Care Giving Training Certification and Coaching Program” A first for our organization that was rolled out to all 70 managers and 6 business development specialists

MAPLE LEAF SPORTS & ENTERTAINMENT, Toronto, Ontario 2004-2009

General Manager, BMO Field and Ricoh Coliseum and Senior Director, Event Services, ACC 2006-2009

Senior management responsible for creation of vision and strategic plan to ensure financial success of two high volume sports and entertainment facilities on Exhibition Place grounds in Toronto. Accountable to the financial success of the following operations in both the Ricoh Coliseum and BMO Field: facility management, food and beverage, consumer products, ticket administration, suite sales and service, fan service, event production services, building operations, and television broadcast services. Ensure all employees are trained, coached and developed in order to deliver world-class customer services to maximum capacities of ten thousand and twenty thousand customers per night. Report to Executive Vice President of Venues and Entertainment.

Successfully supervised and supported construction and FF&E at BMO Field Opening.

Developed mystery shopping, coaching, and personal development program to ensure excellent customer service at both facilities while continuing to focus on day-to-day-personal development of 50 full-time and 1,000 part-time staff between both buildings.

Major League Soccer leading Food & Beverage, and Merchandise per caps in first year of operations at BMO Field.

Event operations team host inaugural concert at BMO Field with 27,000 spectators in attendance at as the kick-off location for North American leg of Genesis “Turn it on again” World Tour.

Hosted the world’s third largest sporting event as BMO Field served as headquarters for the 2007 FIFA Under-20 World Cup. BMO Field hosted 12 games in 9 event days between July 1 and 22nd.

Built booking program to ensure BMO Field is available to the community at community rates for 50% of operable days as part of the management commitment to the city to build the sport of soccer at grassroots level.

Part of media communication committee to ensure awareness of BMO Field’s grand opening and major events. Public representative for television, radio, and newsprint comments and interviews.

Report monthly to the Board of Governors of Exhibition Place, including deputy mayor of Toronto, on financial results and operations of both venues.

As of June 2008 – The role of Senior Director of Event services at the Air Canada Centre was added to my existing General Manager role. Many of the functions are the same as stated above but based out of the Air Canada Centre added to my role at BMO Field and Ricoh Coliseum

Director, Consumer Products –2004-2006

Responsible for development and support of the entire Consumer Products department at Air Canada Centre and Ricoh Coliseum, including Toronto Maple Leafs, Toronto Raptors, Toronto Rock, Toronto Marlies, and all major entertainment events. Support five sales channels: stores, kiosk vendors, mail order, e-commerce, corporate sales as well as the entire purchasing operation totaling over 100 employees.

Consistently achieved all per capita spending targets

Increased Leafs per caps from 6th in NHL (2004) to 2nd (2006)

Created new selling skills training to certify over 50 sales associates in “Sales Drive” training

Recruited, trained, and developed new event operations manager and store manager

Design and supervision of the following retail locations:

oAir Canada Centre kiosk renovation and upgrades

oRicoh Coliseum

oBMO Field

oInitial design and planning of 10,000 sq. ft. flagship retail store to open in Maple Leaf Square consisting of four retail destination stores: Leafsport, Raptorsport, Her Team, Li’l Team.

TELUS MOBILITY, Scarborough, Ontario 2002– 2004

Area Manager (DSM), Corporate Stores

Responsible for the highest sales volume area in 2003

Winner of the “Star Awards Club” – area manager whose area achieves the highest level against revenue budgets and statistical targets

Brought sales productivity awareness through traditional retail statistical analysis to Canada’s top ranked mobility carrier

Recruited, trained, and developed six new store managers

Opened four new store locations in key real estate holdings across the country

Supported 24 store managers and retail locations from Ontario and Manitoba

ROOTS CANADA, Mississauga, Ontario 2001 – 2002

Store Manager, Square One

Recruited from Athletes World to fill a new Area Manager position

Responsible for the Roots Complex in Square One - Roots and Roots Kids

Implemented suggestive selling awareness with the tracking and accountability to Average Sale, Items per Sale, Sales per Hour, and Conversion Ratio

Took over a location hitting 79% of their budget in Q1-2001 and hit over 110% of budget for the following four quarters - company leaders in statistical performance

Developed three new store managers during time with Roots Canada

ATHLETES WORLD, Toronto, Ontario 1998-2001

Senior Store Manager, Toronto Eaton Centre

Responsible for General Management of $5 million location

Responsible for 3 new store openings: Bayshore (Ottawa), Eaton Centre (Toronto) and Square One (Mississauga), three of the top five real estate holdings in Canada for Athletes World

Rolled out Bata’s Store Manager Development Program in week long training sessions in Montreal (French), Halifax and Toronto

Represented Bata Retail on the Retail Council of Canada on the implementation of a first level management training program

Education/Professional Development

Concordia University, Montreal, Quebec Bachelor of Arts, Political Science (8 Credits outstanding)

Champlain College, St-Lambert, Quebec Commerce CEGEP Certification

IAAM Facility Management Training Institute Enrolled in 3rd year Graduate Institute

Awards

2014 Fusion Homes Tarion Builder of the Year- Awarded builder of the year for customer satisfaction and consumer experience in all of Ontario. This awarded is truly the voice of the new homebuyer in the province. 65,000 surveys are sent out to all new buyers in the fiscal year and all builders are ranked based on the homebuyer’s experience.

2013 Fusion Homes Tarion Builder of the Year- Awarded builder of the year for customer satisfaction and consumer experience in all of Ontario. This awarded is truly the voice of the new homebuyer in the province. 65,000 surveys are sent out to all new buyers in the fiscal year and all builders are ranked based on the homebuyer’s experience.

2012 TPH Canada Best Online Presence-Through the efforts of a fantastic team, I have the pleasure to lead, we won best online presence in Canadian Printing Industry for www.tph.ca, tph platinum, www.elephoto.ca and all of our social media engagement.

Great group of talented people

2012 TPH Canada Best Marketing Campaign 2012 - I have the pleasure of leading some amazing people on the Marketing team @tphcanada. We were awarded the best Marketing Campaign in Canada within the printing industry. Our campaign was an integrated campaign that used Direct Mail, QR codes, Social Media, Multi-Media on our website, as well Personal URL's and a variable print and email component.

Winning Campaign was for "Let us do the Work"

2009 MLSE Recognized by the City of Toronto and the Board of Exhibition Place, for

Outstanding leadership and results provided to the community and the city

In my role as General Manager of BMO Field.

2007 MLSE Successful Completion of Elite Training Camp, Facilitated by MLSE

President and CEO Richard Peddie

2007 MLSE Nominated for Coach of the Year

2007 MLSE July 2007 Star of the Month; Leader in our Community (For Greening

Initiative

2005 MLSE Nominated for Coach of the Year

2004 Telus Mobility “Star Awards” club winner: Area Manager of the Year

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