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Sales Salesforce

Texas City, Texas, United States
February 25, 2019

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Vijaya Simha PHONE # 469-***-****


Over 9+ years of Professional Experience in IT Industry.

6+ Years of Experience in User Interface and Application Design, Customization Development, Support for Sales and Service Platform, platform, Web-based applications using Apex, Java technologies.

Experience in Administration, Configuration, Implementation, Lightning, and support experience with Salesforce platform.

Experience in Salesforce Customization, Security Access, Workflow Approvals, Data Validation, data utilities, Analytics, sales, Marketing, Customer Service, and Support Administration.

Expertise in SFDC Development using Lightning Application, lightning pages compatible with LDS(lightning design system), Apex Language, Visual Force Pages, Classes, Controllers, Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom Objects, Reports, Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org - Wide default, Sharing rules, Work Flows.

Worked on Lightning Process builder flows, Connect API, Chatter and quick Action.

Integration Methodologies, different API, Trigger framework, Recursive Triggers, VF Remoting, Asynchronous Framework & options.

Good Experience on Salesforce Lightning. Experience in third party integration with ERP (Marketing Cloud, Service Cloud).

Hands on experience in Salesforce Marketing Cloud (SFMC) and API, SOA, ESB concept and tools also experience in implementing SF Marketing Cloud (Exact Target).

Hands on experience in writing queries using SOQL and SOSL in Apex Classes and Triggers.

Creating Custom Apps, Custom fields, Profiles, Applying Sharing Rules, Handling Page Layouts, Search Layouts, and Related List and defining Field Dependencies, custom buttons, Validation Rules, workflows, approval processes.

Ensured data integrity through the appropriate use of de-duping, loading, and exporting tools, for bulk of data using Data Loader, Admin Garage, and Lexi Loader.

Created and updated users, reports, and dashboards to track pipeline/stages for management visibility, while integrating Apex (applications) to Salesforce accounts such as Conga Merge and Outlook.

Performed user & administration training sessions for clients to utilize Salesforce and respective programs.

Strong knowledge on VMOC rules, Veeva vault integration with Veeva CRM, IRep implementation and with Approved email setup and implementation.

Extensive experience with various Salesforce deployment methodologies including Change sets, Plug-in environment, Ant Migration, Jenkin Migration, Perforce tool kit and Eclipse.

Expertise in maintaining the functional areas of Data Management, Campaigns, Leads, Forecasting Accounts, Contacts, Opportunities, Quotes, Activities, Dashboards and Reports.

Strong Knowledge in AppExchange Applications for integrating with third party applications.

Strong knowledge of SFDC standard data structures and familiarity with Explorer, Data loader and Import Wizard.

Provide technical architecture strategy and guidance for Salesforce rollouts, and assist with design for adoption strategy.

Support and provide recommendations to the COO, CTO, VP of Sales, and VP of Services by tailoring to meet agile business needs.

Recommended, designed and implemented a Marketing process in Salesforce to automate communications between Sales and marketing, associate campaign influence on opportunities for ROI reporting, and to provide real time status on campaign members.

Analyzed current processes and made recommendations for automated notifications to Sales Reps when maintenance renewals are due and when outstanding invoices need attention, standardized sales reports, installed and trained users in Cirrus Insight to track Sales appointments for call reports.

Experience in SFDC Integration using Web Service and Apex Programming, App-Exchange Packages& Custom Applications, Service Cloud expertise.

Experience working with Sales cloud and Service cloud.

Extracted the data from application into the external databases like SQL, DB2 for generating large data reports.

Knowledge of solution designing using REST API, Audience Builder, Contact Builder, Journey Builder and Mobile Push in Salesforce Marketing Cloud.

Knowledge of Campaign Optimization, Salesforce Customization and Campaign Testing.

Experienced in scripting languages like HTML, HTML5, JavaScript, XML, CSS, JSP, WSDL, SOAP, AJAX, APEX Web Services API development and Web Services-Axis.

Knowledge in JavaScript, jQuery, AngularJS, JavaScript Frameworks.

Experience in XPath and writing the Junit Test Cases and Experience with Source Control (GitHub).

Involved in various stages of Software Development Life Cycle (SDLC) including analysis, requirement engineering, architecture design, development, deployment and maintenance of standalone, Multi-tier, web-based and portals-based object-oriented enterprise applications.

Analyzed Sales, Marketing & Customer Support business processes used by customers and recommended ways to improve their processes using

Worked Developer and as well as a Business Analyst for full-cycle projects, to complete consulting projects on time, and deliver outstanding consulting services to clients.


Organization Designation Duration

Radian Group, Philadelphia, PA

Sr. Salesforce Developer.

May 2017 - Till date

Unilever, Jefferson City, MO

Sr. Salesforce Associate/Developer.

Apr’ 2016 – Apr’ 2017

BlueCross BlueShield, Virginia Beach, VA

Salesforce Developer

Aug’ 2014 – Jan’ 2016

Wells Fargo, North Brunswick, NJ / Bangalore / India

CRM BA/Jr. Salesforce Developer/Admin.

Jun’ 2008 – Dec’ 2013

Radian Group, Philadelphia, PA May’ 2017- Till Date

Role: Sr. Salesforce Developer

Project – LEX-Lightning Experience, wave analytics


Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features.

Upgraded some Apps from Salesforce Classic to Lightning Experience to develop rich user interface and better interaction of pages.

Worked on Salesforce1 Platform to build Mobile App by enabling Lightning Components for use in Salesforce1 mobile platform to make Lightning Application mobile.

Retrieved some data and its functionality from Third-Party API’s and displayed within the lightning component.

Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component look and feel better.

Leveraged APEX Controller to make a call for external requests to retrieve data from various API’s and displayed them on to the component.

Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.

Minimized code in JavaScript Controllers by adding reusable functions in Helper Component.

Updated the APEX Controller and Helper functions regularly making the Component Context Aware as per business requirement.

Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features.

Tested apps by appending multiple components to a Lightning Application thereby deployed Applications from Sandbox to Production.

Used refined global search in Lightning by developing Apex classes and Controllers.

Experienced using IDE for creating, modifying, testing, and deploying Applications.

Used SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using platform database objects.

Maintenance of installed Managed Packages in Lightning using Apex. Experienced in using Data Migration tool called Data Loader.

Provided technical guidance and Tier 3 support on Salesforce projects and its functionality.

Worked with Source Code control systems such as VSCode/MavensMate to maintain the Code Repository.

Visualforce Pages for Lightning Experience, Alternates for Java Script Codes, Sharing Visualforce pages between Classic and Lightning.

Worked on Lightning Process builder flows, Connect API, Chatter and quick Action.

Built Lightning Component Tab for Salesforce 1 Navigation and Custom Applications in Lightning Experience.

Used field level security along with page layouts in Lightning to manage access to certain fields.

Implemented the Web Services through WSDL in the for outbound messaging.

Worked on Integrating SAP and Salesforce systems using SOAP and REST API's.

Involved in daily standup meetings, Scrum. This resulted to bring good solution to the business requirement.

Unilever, Jefferson City, MO Apr’ 2016 – Apr’ 2017

Role: Sr. Salesforce Associate.

Project –Health Insurance Application (LEX-Lightning Experience, Wave Analytics)

Description: Lead a team of 5, working for developing a Mobile app, generating Reports and Dashboards on a daily basis and integrating web services using WS for submission of Health Insurances to Main Frames based on CMS Limitations.


Implemented the requirements on platform and IDE Plug-in using Eclipse.

Created Visualforce pages with fields, buttons and using various components to invoke methods.

Using controllers and embedded JavaScript and HTML as needed.

Implemented web based case management automation - Web to Case (on Case Object) to track and solve customer's issues.

Designed various Web Pages in Visual Force for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.

Involved in data mapping and data Integration from JD Edwards ERP to

Installed Pervasive Data Integrator from the AppExchange for two-way integration with a JD Edwards ERP system.

Designed, and developed Apex Classes, Controller Classes, and extensions for various functional needs in the application.

Wrote SOQL and SOSL statements within custom controllers, extensions.

Customized the Dashboards to the track usage for productivity and performance of business centers and their sales teams.

Developed and configured various Reports and Report Folders for different user profiles based on the need in the organization.

Implementing Exact Target process.

Installed Instant Service Chat and Email from the AppExchange to let agents click to create cases from chat and email.

Designed and developed User Interfaces for Sales Force users as per requirements.

Worked with Source Code control systems such as Jenkins to maintain the Code Repository.

Deployed Envox's Phone Link, a computer telephony integration solution from the AppExchange that adds screen pop and click-to-dial capabilities to Salesforce CRM.

Used IDE for developing custom applications.

Wrote Test Plan and Test Case. Involved directly with Test Team and did bug fixing using Clear Quest.

Created Managed Package using Eclipse. Migrated from sandbox to production using FORCE.IDE

Blue Cross Blue Shield Inc., Virginia Beach, VA Aug’ 2014- Jan’ 2016

Role: Salesforce Developer.

Description: Leaded a team of 5 from onsite and 5 from offshore as a Salesforce Integration Specialist, Integrating various API’s including scanning of Driver’s License and SSN to generate users Data from CMS and integrating with Google Maps for monitoring location of the user.


Worked on various standard Objects like Leads, Accounts, Contact, Opportunities, Products and contracts that helps the company to maintain their information and make sales of the product.

Created many of Roles and Profiles for the organization, which helps them in maintaining the Security for different individuals who are working in the organization.

Developed Validation Rules for the Custom Objects and Approvals for some fields.

Implemented field level Security, Profile, and audit trail setup.

Customized several Formula fields, Workflow Rules, Validation Rules, Triggers, Apex classes.

Created several Validation Rules, Custom buttons, and links on custom and standard objects.

Create many of the custom controllers and custom Buttons which are used in the salesforce Visualforce pages.

Developed APEX class, Controller class and APEX Triggers for various functional needs in the application.

Created the many of the Reports and Dashboards, which helps the sales team in marketing their product.

Created Visual Force pages and Components used repeatedly in Visual Force pages to reduce the case of overabundance whenever needed.

Implemented Service Cloud including: Service Console, Customer Portal & Communities, Case Feed, and Knowledge Base & Entitlements.

Involved in application setup activities and customized the apps to match the functional needs of the organization.

Created Visual force pages in page layout of the custom objects, which helps us to describe the details of some of the standard objects, which are used in project.

Scheduled Apex Batch jobs for processing large records.

Involved in Data mapping specifications to create and execute detailed system test plans. The data mapping specifies what data will be extracted from an internal data warehouse, transformed, and sent to an external entity.

Worked on data migration from databases to SFDC using Data Loader.

Worked on Data Loader, which helps us to perform CURD operation with the help of CSV files.

Created email templates and inbound emails using Visual Force for customers and clients.

Setup, maintained and optimized Email marketing campaign utilizing Exact Target.

Designed and configured complex journeys using activities within the Journey Builder and launched in the production after thorough testing.

Leaded to develop Campaigns on Salesforce Marketing Studio / Exact Target.

Used Sandbox migrated the code and deploying inbound and outbound change sets instance after testing.

Collaborated with GitHub to access and share data from database.

Worked with Source Code control systems such as Salesforce Migration Tool, Stash and Jenkins to maintain the Code Repository.

Implemented the applications using Agile Scrum Methodology.

Created Custom dashboards displaying data used in research through which process is observed and verified.

Integrated the Web Services for extracting the data from external systems to display in the pages of Salesforce.

Performed a software build using a build system like Apache Maven or Gradle, executed a shell script using Jenkins.

Client: Well Fargo, North Brunswick, NJ / Bangalore, India June’ 2008 – Dec’ 2013 Role: CRM BA/ Jr. Salesforce Developer/Admin.


Performed the roles of Admin, Developer, and Business Analyst in the organization.

Interacted with various business team members to gather the requirements and document the requirements.

Developed various Custom Objects, Tabs and Entity-Relationship data model, validation rules on the objects, tabs, Components and Custom links.

Configured Sales Force Automation (SFA) for Campaign management, Opportunity Management, Account and Contact Management, Data Quality Management.

Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.

Used Salesforce Automation Process (SAP), Created workflow rules and defined related tasks, time-triggered tasks, email alerts, field updates to implement business logic.

Worked on Application to Setup activities and customized the apps to match the functional needs of the organization.

Created various Reports (summary reports, matrix reports, pie charts, dashboards, and graphics) and Report Folders to assist managers to better utilize Salesforce as a sales tool and configured various Reports and for different user profiles based on the need in the organization.

Designed and developed SFA based Application on Platform in environment with Apex programming language at backend and Visual-Force pages as a user interface.

Developed complex workflows and approval processes for automating business logic

Used platform for developing feature-rich and user-friendly Visual force pages for enhancing Sales Force UI.

Used developer toolkit including Apex Classes, Controllers and Triggers, Visual force,, Migration Tool

Inserted and Updated data using Data Loader.


Studied Bachelors of Technology in Electronics from NIET, India.

Studied Masters of Science in Computer Science from UCM, USA.

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