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Sales Manager

Pretoria, Gauteng, South Africa
February 25, 2019

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(**** – TD)

General Manager

(2008 -2016)

Product Manager

(1998 – 2008)

Internal Sales Executive

(1997 -1998) /

** ******* *****

Midstream Hill


South Africa


I’m a very goal driven and

diligent, hardworking

individual. I consider myself a

good leader, thriving under

pressure. With my past

experience I’ve gained

knowledge of developing

markets, finding new business

opportunities and learning the

best ways to support our sales

staff as well as our customers.


Labotec (Pty)Ltd (April 1997 – Current)

Labotec is a scientific instrument supply company that supplies laboratory equipment and analytical instruments to sub-Sahara Africa. Established in 1960 as one of the first laboratory supply companies in South Africa.

Chief Marketing Officer (November 2016 – Current)

Similar to GM but new title after merger with Batswadi Health Care General Manager – Sales & Marketing (April 2008 – November 2016) This was a senior executive position within the company and reported directly to the Chief Executive Officer.

As a key member of the Executive Management team, this was a strategic role in the overall management of the company. The primary day-to-day responsibility was for overseeing the company’s complete brand management strategy including media relations.

1. Lead all corporate branding and marketing objectives o Oversee the company’s complete brand management strategy including media relations and all methods of advertising

o Supervise the company’s market research, community relations and customer service.

o Run trade show exhibits and free educational sessions provided to the community.

o Handle all printed promotions like brochures and electronic promotions like websites.

o Provide support in the design and production of visual marketing tools. o Oversee the company website and constantly update information provided on the site to serve customers as well as staff. o Handle corporate communications to deliver a brand-consistent message.

o Heighten awareness of the company in the community and marketplace. 2. Lead all supplier relationships and support business development o Obtain customer feedback regarding products and services and funnels the information to the appropriate departments so that adjustments can be made in product and service offerings.

o Participate in research to look for new product ideas and ways to grow business.

o Develop new business relationships and strengthens existing ones. PERSONAL


Good decision maker

Systematic and organised


Orderly approach to tasks

Strongly motivated

Attention to detail

Disciplined and precise

Able to deal with complex












English (Fluent)

Afrikaans (Fluent)

3. Lead all sales related training (internal and external) and CRM objectives

o Coordinates the development of various sales teams in terms of skill, leadership, and advocacy

4. Direct reportees

o Division Managers for Product Mangers & Area Managers, Branch Managers, Marketing Manager, Internal Sales Manager Product Manager (October 1998 – April 2008)

Salesman of the Year (2002, 2004, 2005, 2006)

Responsible for the following product lines:

o Cold storage (Thermo Scientific FORMA)

o Centrifugation (HETTICH)

o Biological Safety Cabinets & Laminar Flows (LABOTEC & ESCO) o Laboratory Animal caging (TECNIPLAST)

o Liquid handling (INTEGRA BIOSCIENCES)

o CO2 Incubators (Thermo Scientific FORMA)

o Bioreactors / Fermentation equipment (B BRAUN BIOTECH / SARTORIUS)

One of the highlights as a PM was establishing the Esco – Labotec partnership in 2007 and successfully introducing the Esco BSC’s and Laminar Flow units into Southern Africa and shortly thereafter becoming the market leaders in the region.


o Define marketing strategies, planning, forecasting and product development.

o Coordinate marketing campaigns with sales activities. o Responsible for planning and project managing of marketing events

(exhibitions, roadshows, seminars and workshops) and evaluating their success.

o Drive revenue growth and profitability for the various brands. o Develop and manage market and sales strategies to ensure sales targets are achieved.

o Identify and develop new business opportunities. o Maintain inventory levels.

o Develop and implement special sales activities to reduce stock. o Provide feedback on product performance to management and suppliers.

o Provide the sales team with training and support to ensure they have the necessary technical expertise to successfully sell the product. o Provide and coordinate after sales support.

o Act as first point of reference for all product and especially application related enquiries.

o Establish and maintain current client and potential client relationships. o Identify, address and resolve client concerns.

o Manage and update ongoing as well as new projects. Internal Sales Executive (April 1997 – October 1998) In this position I was responsible to develop the Sub-Sahara African market through communication from within the office Responsibilities:

o Tend to all sales and service related enquiries from the Sub- Sahara African region.

o Introduce and promote complete portfolio of products to this region.

o Handle all administrative tasks – sending quotations, capture sales orders and ensure delivery take place on time. o Analysis of tenders and preparing bid documentation. TEACHER, Hoërskool Merensky - Tzaneen (January 1997 – April 1998) Teaching Biology to Grade 8, 9 & 11 pupils as well as Agricultural Science sciences to Grade 8, 9 & 12 pupils.


o Teach Biology and Agricultural Sciences to the assigned classes. o Responsible for syllabus development and syllabus coordination with other classes.

o Plan, control, record and report on Assessments. o Create an educational atmosphere in the classroom. o Manage, plan, assist and promote discipline in the class. o Assist with coaching sport activities at the school.

*New start-up companies:

Biotech Solutions (Pty)Ltd Co-Founder and Director

(March 2016 to Feb 2018)

Agents for SARTORIUS

Esco Technologies (Pty)Ltd Co-Founder and shareholder

(March 2013 – Current)

Exclusive agent for ESCO Lab equipment



BIOCHEMISTRY) 1992 - 1995

University of Pretoria


Available upon request

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