***** ******* *****, ******, ** ***** 818-***-**** ac8ley@r.postjobfree.com

www.linkedin.com/in/scott-lasker-6b240a57/

OPERATIONS / HUMAN RESOURCES EXECUTIVE

General Management Administration Team Leadership e-Commerce

Resourceful Operations / Human Resources Executive with over two decades of experience in leadership roles to guide operations, HR, e-Commerce and team development across diverse industries.

Recognized for the ability to build highly effective strategies to capture efficiencies in all areas of operations and achieve exceptional growth while consistently exceeding performance goals by aligning staff talents and efforts with organizational objectives and goals.

Create immediate impact while providing diverse talents to include supply chain, logistics, cost savings, product launches, marketing, capacity planning, vendor management, trade shows, rapid expansion, team recruiting/retention, and financial forecasting.

Lead efforts in HR, customer support, sales, marketing and administration.

Recognized as an excellent communicator with a can-do attitude to deliver whatever it takes to achieve objectives.

Consistently evaluate procedures and increase efficiency while demanding optimal performance from team members.

AREAS OF EXPERTISE

Staff Training P&L Management Strategic Forecasting e-Commerce Contract Negotiation/Administration Budget Management

World-Class Customer Service Staff Retention Benefits Administration Regulatory Compliance Performance Evaluations

PROFESSIONAL WORK HISTORY

American Legalnet, Inc., d/b/a Alncorp.com, Encino, CA 2015 to 2018

SENIOR DIRECTOR OF OPERATIONS AND HUMAN RESOURCES

Served as the Senior Director of Operations and Human Resources for the $10MM annual sales legal software company featuring two core subscription-based products—eDockets and Forms WorkFlow.

Delivered oversight of HR, Facilities Management, Office Administration and Customer Support; developed and implemented organizational strategies and polices for the refinement of best practices in each area of functional management and all supporting departments.

Managed recruitment and talent acquisition, and retained accountability for the development and management of compensation and benefits packages more enticing to new and current staff; analyzed and changed the health insurance from Blue Cross to Blue Shield which allowed a cost savings to the company of 10% while providing employees with more coverage options along with better and more comprehensive plans in addition to creating a company culture to maximize employee retention within a relaxed, but productive environment.

Created and maintained policies and procedures including revising and updating the Employee Manual, on-boarding and off-boarding procedures as well as a multi-step disciplinary protocol, which emphasized manager-employee mentoring prior to escalating the situation, and maintained employee files/records, and disciplined and terminated personnel when necessary.

Provided benefits administration (medical, dental, vision and life insurance, open enrollment, ACA compliance and 401K), implemented and reviewed policies and procedures for legal compliance, offered knowledge of HRIS to help streamline HR process and keep better records.

Monitored time clock for accuracy for vacation and sick days accrual as well as to ensure employees were working required hours; worked with managers when there were employee discrepancies with hours so as to prevent the necessity of terminating an employee and counseling them instead as to expectations, drastically cutting the need for termination of staff and saving the company approximately 5% of overall payroll.

Served as a key contributor to facilities oversight and coordinator for office get-togethers, including annual holiday party.

Managed and mentored a customer support team of seven (7) employees whose main task was tier one support to customers, especially with the Forms WorkFlow product as well as updating legal and court forms for every state in addition to federal forms.

Oversaw daily operations, including customer renewal process and client retention strategy with 98% client retention YOY and a 7% increase in subscription fees YOY for retained customers while leading new sales efforts for Forms WorkFlow product.

Served as a member of a six (6) person executive team that met once per week and discussed current company sales, financials and department statuses, and reviewed commitments and aligned on company strategies and plans for the future.

Instrumental in the purchase and logistics of new office furniture for 45 on-site employees, saving the company over $100K.

Airsoft Holdings, LLC d/b/a Airsoftmegastore.com, Irwindale, CA 2011 to 2015

EXECUTIVE VICE PRESIDENT / GENERAL MANAGER (2014 to 2015)

Instrumental contributor to operations, HR, marketing, sales, strategy, and execution for an online Airsoft retailer with annual sales of $18MM. Responsible for managing and directing all aspects of the HR department as well as payroll functions using ADP.

Contributor to the creation and implementation of industry’s first custom online Airsoft gun-builder that allowed customers to create their own unique custom Airsoft rifle. Increased sales by 10% and traffic by 22%.

Drove Email Marketing campaigns start to finish and increased open rates with compelling subject lines, special deals and must-see content.

Decreased PPC cost per conversion from $13.74 to $5.42 in six months with 2.29% conversion rate and ROI of 23.50. Supercharged corporate SEO efforts with organic traffic accounting for an unprecedented 48% of total.

Increased Affiliate Marketing revenue via deal with Commission Junction; optimized usage of Social Media, Bloggers and Influencers to market products.

Implemented industry-best free shipping on all orders and restructured pricing. These actions doubled conversion rates while nearly preserving average order value (AOV) and successfully increasing top-line sales.

Responded to key competitor threats, specifically popular coupon codes, by offering free promotional giveaways at certain price thresholds. These giveaways hold a similar perceived value and constituted a dramatically reduced cost as compared to a direct price reduction. This also had a direct result of increasing AOV.

Coordinated, managed and developed six direct reports (VPs and Directors) and supervised an additional team of 34.

Principal advisor and collaborative strategist with CFO on sales, purchasing, cash forecasts, and annual operating budget.

PRESIDENT OF SPECIAL MARKETS (2011 to 2013)

Took the reins of a $300K a year business and reenergized and transformed wholesale, eBay, and Amazon sales strategies; culminating in $3.2MM annual revenue.

Presided over executive operations and business development of a stand-alone division (UNIT Solutions) selling Airsoft guns and accessories to the Military and Law Enforcement for non-lethal training purposes. Attended Trade Shows to show our products.

Invited to Ft. Bragg to observe Special Forces training and to better understand the military’s needs for a new and improved non-lethal training weapon. Worked with firearms manufacturer Adcor Defense to make prototype for this non-lethal training weapon.

GreatAmericanDeals.Com (formerly Voomerang.com), Beverly Hills, CA 2009 to 2011

SENIOR VICE PRESIDENT / GENERAL MANAGER – ONLINE BUSINESS OPERATIONS

Developed internal infrastructure for Human Resources policies, administration and business affairs. Responsible for all Human Resources including hiring, benefits, payroll, and all related Human Resources policies & procedures.

Led tactical start up strategies to support launch of this E-Commerce site. Instrumental in developing standardized internal controls, business processes and policies to create cohesion and continuity while driving aggressive market penetration and promotions efforts.

Maintained complete oversight for annual operations budget, sales and revenue forecasts; grew revenue from $0 to $120K in monthly online sales during first six (6) months and continued to post month over month gains through business development and customer engagement strategies.

Used charitable components and hyper-local marketing strategies to distinguish business from Groupon and Living Social.

Provided leadership and oversight for web development, sales and administrative teams.

Improved site functionality and introduced Customer Loyalty Programs to increase revenue results. Established solid merchant agreements offering popular discounts to create differentiation in a competitive environment.

Intoner, LLC d/b/a Liberty Imaging, Van Nuys, CA 2004 to 2008

FOUNDER / CEO

Developed business plan and marketing strategies; handled all Human Resources duties including hiring, training, salary and commission structures and benefits; supervised a high-performance staff in telemarketing sales, customer service and collections functions.

Provided key leadership and oversight for business development, sales strategies, market penetration and revenue generating activities for this highly specialized office supply company selling extended-life toner cartridges and ink to US Military, Federal and State Government entities and private corporate accounts.

Grew annual revenue by 20% year over year and positioned organization for successful acquisition.

EARLY CAREER SUMMARY

SENIOR VICE PRESIDENT, Patriot Imaging, Inc., Van Nuys, CA

VICE PRESIDENT – BUSINESS DEVELOPMENT AND AFFILIATE RELATIONS, ICE.com (an Idealab! Company), Pasadena, CA

VICE PRESIDENT – BUSINESS DEVELOPMENT / LICENSING, Firstlook.com, Inc. (an Idealab! Company), Pasadena, CA

CO-FOUNDER / PRESIDENT, Mudslide Entertainment (Niche Market Music Company), Los Angeles, CA

SENIOR MANAGER – LICENSING AND SAMPLING (7 Years), MCA Records, Inc., Universal City, CA

BOARD PARTICIPATION AND CONSULTANCY

BOARD MEMBER / SENIOR ADVISOR TO THE CEO, Local Express (local.express.com), Glendale, CA (2018-Present)

EQUITY PARTNER / BUSINESS DEVELOPMENT CONSULTANT, Drumming Revolutions, LLC, Calabasas, CA

EDUCATION AND PROFESSIONAL DEVELOPMENT

JURIS DOCTOR, Loyola Law School, Los Angeles, CA

BACHELOR OF SCIENCE – BIOLOGY, University of California, Los Angeles, CA

LIFE, ACCIDENT & HEALTH AGENT (Life Agent)-- licensed by the California Department of Insurance

Scott M. Lasker

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