Bhavana Radhakrishnan E-* GTB Hospital Campus, Shahdara, Delhi 110095, India

M: +919*********

E: ac8k8d@r.postjobfree.com

LinkedIn Profile: http://www.linkedin.com/in/bhavana-radhakrishnan-51997930/

PR Status: Canadian PR Holder (landing in Canada on Mar 09,2019)

DIGITAL MARKETING PROFESSIONAL

PROFILE

A seasoned & success-driven Marketing professional with 7 years of progressive experience in Digital and Traditional Marketing, Social Media Marketing, Brand Management, Campaign designing and Content Strategy.

Characterized as a personable, self-initiating team player with Master’s in Business Administration (MBA) in Marketing and Certified in Digital Marketing and Google Adwords.

A natural leader with history of effectively collaborating with cross functional teams to capitalize on all opportunities of growth and ensure successful execution of the marketing activities. A strong communicator with fluency in English and Hindi.

CORE STRENGHTS

Social Media Marketing Media Planning Leadership

Search Engine Marketing (SEM) Online Reputation Management Time Management

Content Management Product Marketing Team Management

Brand Management Campaign Management Solution Oriented

KEY ACCOMPLISHMENTS

Certified in Google Adwords and Social media marketing.

Got promoted within 6 months of my career in Lifecell International Pvt. Ltd.

Received ‘Pat on the Back’ certificate from the team AVP at Evalueserve Pvt. Ltd.

Awarded as University topper and Best Performer in extracurricular activities while pursuing MBA at IIPM, India.

Professionally trained in various dance styles.

PROFESSIONAL EXPERIENCE

Assistant Marketing Manager, Umak Hospitality Pvt. Ltd. (Radisson Blu Plaza Hotel), India

Nov ’15 – Nov’18

Strategized and executed all the marketing activities involving traditional media, paid, unpaid online campaigns, direct marketing, cross promotional tie-ups, and events for the renowned fine dining restaurant brand – The Great Kabab Factory.

Conceptualized and managed the content and campaigns for various online platforms – Facebook, Instagram, Twitter, Zomato and website, and boosted the brand’s digital presence by 50% within the time span of 3 years.

Initiated and promoted the brand on Google search page and display network sites using Google Adwords.

Planned and implemented various food festivals, engagement activities, and promotional events at the unit and corporate level, thereby increasing the brand awareness within all market segments.

Coordinated with internal teams, franchisees and negotiated with ad agencies, production houses, photographers and other vendors to successfully and profitably execute various communication activities for the brand.

Account Executive, Leo Burnett, India Jan ‘15 – Oct ‘15

Worked for one of the renowned global classified clients – OLX.in and executed a multi-level marketing (MLM) campaign called “WOW Womaniya”.

Promoted the brand to the target audience, while communicating the importance of using the brand’s mobile app. Within 6 months of the campaign, I educated and trained 6000 new OLX mobile app users.

Efficiently understood and modified the campaign as per the client’s brief.

Recruited, trained, motivated and analyzed the performance of 30 team members on monthly basis.

Trained on handling marketing activities for various brands – Philip Morris International, Grey Goose and Apple.

Business Analyst, Evalueserve Pvt. Ltd., India Nov ’12 – Dec ’14

Conducted secondary and primary rapid research and created customized reports for one of the leading consultant clients – McKinsey.

Leveraging my pharma knowledge and research skills, the first ever industry specific expertise team was created for the client.

Handled a team of 4 and trained them on primary & secondary research.

Relationship Executive, Lifecell International Pvt. Ltd., India Aug ’09 – Jun ’10

Successfully achieved the monthly target of generating 100 leads via cold calls and by visiting patients in hospitals and clinics.

Within the first quarter of my tenure, I Captured new markets for the brand.

Counselled & convinced 30 potential clients every month to avail company’s stem cell banking service.

Educated the new doctors about the company’s existing and new products/offerings.

ACADEMIC QUALIFICATIONS (Credentials evaluated for Canadian equivalence by WES)

Master’s in Business Administration in Marketing (IIPM, India) 2010-12

Master’s in Biotechnology (VIT University, India) 2007-09

Bachelor’s in Applied Zoology Hons. (Delhi University, India) 2004-07

Professional Development

Executive Program in Sales and Marketing (IIM Calcutta, India) 2015-16

Certified Digital Marketer (Digital Vidya, India) 2016

Certified Social Media Marketer (Simplilearn, India) 2016

Google Adwords Certified 2016

Contact this candidate