Dover, NH ***** • LinkedIn
firstname.lastname@example.org • 510-***-****
Product Marketing Manager
Management/Strategic Marketing / New Business Development / Financial Operations
Innovative management professional with a multi-faceted career with over 13 years of experience sustaining business success through operational, marketing and public relation initiatives. Outstanding interpersonal communication and relationship building skills.
Areas of Expertise:
Digital Marketing & Media
Data Analysis & Reporting
Consultant – Dover, NH
(2/2013 - Present)
Advise and create work product for a diverse clientele on efficient marketing practices and strategies including website development, daily content creation, traffic acquisition, search engine optimization, social media management, and email marketing.
HOMEGAIN.COM – Emeryville, CA
Senior Vice President and General Manager (4/2006 – 2/2013)
Orchestrated and managed all bottom-line factors including company vision and long-range strategic planning. Maintained operational efficiency of internet marketing with revenues exceeding $30 million and over 100 staff. Analyzed competitors and consumer trends to develop and implement strategic marketing initiatives geared towards matching homeowners with real estate professionals. Managed inside sales team and client services call centers. Launched comprehensive marketing tools and integrated online order processing platforms. Led employee retention initiatives to improve on-site office environment. Directed business development team in optimization of traffic growth, paid search strategies, SEO, partnership alliance, and A/B testing. Created industry-leading blog. Streamlined project management with workflow prioritization that aligned with strategic and financial objectives. Designed and rebranded company logos, website, and created company mascot.
Spearheaded quality lead increases and reduced acquisition costs by launching a free “home valuation” in conjunction with existing lead generation program.
Improved purchased traffic conversion rates by 10-15% through key word management and landing page optimization.
Built strategic partnerships with key alliances such as Yahoo!, US News & World Report, and USA Today.
Increased user experience by gaining client insight and testimonials through the implementation of an agent advisory committee.
Secured high-profile feature story mentions with Wall Street Journal, Fox Business, Forbes, CNN Money, New York Times, Los Angeles Times, Washington Post, Fortune, Chicago Tribune, Seattle Post Intelligencer, and Motley Fool.
Built client rapport and increased retention ratings by securing quality leads, scheduling regular client correspondence, landing page creation, improving agent control center, free service offerings, and surveying new and existing clients.
Launched B2B lead management software for real estate agents.
Managed inside sales team and personally conducted enterprise sales with brokers and website operators.
Increased client base and reduced cost of customer acquisition through improved sales training and productivity goals while launching online ordering system.
Established an Employee Activities Committee with bi-weekly meetings to influence effective communication amongst staff and management.
Led the initial sale of the company to Classified Ventures in 2005 and final sale to Reply! In 2013; succeeded prior CEO and in new management structure gained title as “General Manager” after corporation became a division of a larger entity.
Education and Credentials
Bachelor of Arts in English
Fordham University, Bronx, NY
Proficient in Microsoft Office (Word, Excel and Power Point), Adobe, Salesforce and Wordpress