VICKIE L. SIMS

**** ****** *****

BELVIDERE, IL *1008

815-***-****

ac8hx4@r.postjobfree.com www.linkedin.com/in/vickielsims SUMMARY:

Global marketing manager with over 20 years of experience leading both B2C and B2B strategic concepts. Expertise includes leading and developing new product go-to-market strategies and creative campaigns, identifying market growth, brand management, print and digital advertising, SEO/SEM, CRM, public relations, online presence, media relations, corporate positioning, and sales collateral. Key strengths include: Budget Management Trade Show Strategy & Management Strategic Leadership Executive Leadership Training Marketing Conceptualization Product Launch Campaigns PROFESSIONAL EXPERIENCE:

TAYLOR COMPANY 2006 – Present

Rockton, IL

Global Brand Marketing Manager (2014 – Present)

Develop annual marketing strategy, manage, and implement plans for all advertising and marketing campaigns including print and digital, sales and promotional material, trade shows, social media platforms, website, public relations, brand positioning, and product launches.

Collaborate with Executive Management, Global Distributor Network and finance functions on projects and cross- functional teams to deliver new customers and growth solutions within current customers.

Supervise a staff of 10 total employees, with 6 direct reports.

Established account-based marketing programs targeted at high-profile clients including McDonald’s, Dairy Queen, Wendy’s, and Burger King that resulted in exceeding business growth projections by nearly 24% in 2017.

Develop and manage a $4.5 million budget, consistently meeting expectations during budget cuts to meet the overall earnings goal.

Employ and oversee marketing partners such as creative agencies, video product, exhibit house firms, market research firms, digital and public relations agencies, and law firms.

Spearheaded new website design, reducing lead acquisition costs by 89%, increasing lead conversion rates by 59%.

Drove the development and implementation of strategies to support stale product line sales, resulting in an accelerated global sales growth of more than 160%.

Implemented the company’s first inbound marketing platform, while developing and managing all aspects of the company’s websites including HubSpot, SEO performance, Google AdWords, LinkedIn and Analytics, content management, and lead acquisition.

Marketing Manager (2011 – 2014)

Championed marketing programs and solutions to support channel partners’ sales goals and internal global teams.

Implemented a third-party cloud-based data asset management platform for channel partners, sales teams, and vendors.

Oversaw all graphic assets to ensure brand cohesiveness and trademark integrity.

Developed a channel partner marketing program toolkit in order to support 125 global partners, assisting them in achieving sales goals.

Instituted the company’s first customer-focused e-newsletter communication; curated and published multiple internal and external newsletters.

Supervised 6 employees, including the trade show manager, marketing coordinator, and support staff. Trade Show Manager (2008 – 2011)

Managed a global program encompassing more than 25 shows and events and an annual budget of $1.7 million.

Developed in-booth promotions, events, and games to drive attendee engagement and create brand advocates.

Spearheaded pre and post-event targeted marketing campaigns and content development. VICKIE L. SIMS 815-***-**** PAGE 2

Assessed and executed trade show selections to support the company’s sales goals and maintain premium brand positioning; designed and procured exhibit properties, space, graphics, interactive and printed materials, and messaging.

Directed on-site activities for global conventions, including the supervision of exhibit installation and dismantling. Senior Marketing Coordinator (2006 – 2008)

Provided marketing support services to the marketing manager, regional sales teams, and C level executives.

Managed the customer care workflow to ensure a timely and appropriate response to customers.

Coordinated trade shows and managed digital brand assets.

Responsible for budget and invoice tracking, assisting the marketing and sales teams in the day-to-day management of projects and tasks.

PRIOR EXPERIENCE:

Gray Auto Brokers, Greenfield, IN

Marketing and Communications Manager, 2003 – 2006

BMG/Doubleday Dell Publishing, Indianapolis, IN

Website Analyst, 2000 – 2002

Senior Workforce Analyst, 1998 – 2000

Customer Care Associate, 1993 – 1998

EDUCATION AND CERTIFICATIONS:

Western Governors University

Bachelor of Science – Marketing Management

Lean Methodology Certification

Google AdWords Certification

Google Analytics Certification

CompTIA Project+ Management Certification

HubSpot Inbound Marketing Workshop

Executive Leadership Training – Executive Presence United Technologies Executive Leadership Training

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