Angela M. Heske

508-***-**** ac8hg1@r.postjobfree.com LinkedIn: Angela (DiRe) Heske

Results oriented, strategic thinker, proficient in multi-level communications, program and event management, channel marketing, and lead generation with print and digital campaigns.

SKILLS SUMMARY:

15+ years of program management and marketing communications

Event management, budget management and organizational skills

Strategic and tactical skills for branding, campaign planning, execution, and reporting

Mac and Windows computer skills: Office, CRM, graphic design, sales funnels, email and sales automation, web

publishing tools, Google Adwords and analytics

Strong internal communication skills and external vendor management skills

Strong interest in marketing automation, CRM, web, social and digital media: eg. Marketo, Pardot, Eloqua, Saleforce.com and Hubspot

Strategic and tactical skills for communications planning and execution

ACCOMPLISHMENTS:

Marketing and Lead Generation

Managed programs and measured a 22% increase in sales leads for a $20M debt-free, mid-level start-up software company (Security Dynamics), resulting in a significant increase in sales closings.

Conducted competitive analysis research at Intellution related to specific vertical markets in the manufacturing sector for add-on software related to process automation, which resulted in add-on up-sells, adding a significant competitive advantage.

Built marketing lists of responsive subscribers for online business market by using a traffic mix of social media, email marketing and Facebook(TM) paid advertising.

Budget and Vendor Management

Managed marketing programs budgets from $12K to $850K.

Negotiated and managed vendor relationships resulting in over $100K cost savings.

Successfully managed marketing programs at one-third of the original budget with no major decrease in programs during a sales shortfall.

Hired and managed relationships with program-specific vendors, designers, printers and promotional product vendors.

Managed product launch training budget for roadshow and webinar launch for worldwide sales groups.

Managed internal, external and third-party cross-functional teams to execute corporate event initiatives including:

sales training, trade shows, virtual seminars, user groups, product demonstrations and customer meetings.

Marketing Communications and Program Management

Supervised and provided strategic direction and tactical support to the marketing programs assistant for variety of corporate

and sales programs and events.

Marketed and produced first customer/prospect technical training webinar at Intellution surpassing call-in lines of 300 attendees breaking webinar company records for that time.

Directed the design and production of program-specific marketing pieces.

Created procured and produced technical content for program brochures.

Created and managed content for public website.

Developed content and delivery of corporate and regional direct mail and email campaigns to client and

prospect base, while working in cross-functional teams for the Worldwide Direct and Regional Sales force.

Developed and created sales tools and strategic marketing promotional plans for corporate office and worldwide sales channels.

Creatively managed small cooperative regional channel sales program budget of $12K for channel marketing programs in my region resulting in a “larger” look in the marketplace.

Provided customized marketing program solutions to sales and product managers.

Analyzed campaign results and shared recommendations to senior management.

Online Affiliate and Direct Marketing Management

Affiliate, internet and social media marketing.

Video review commercials and video sales letter (VSL) production.

Wrote Video Sales Letter Content (VSL).

Advertising campaigns for online business tools and software, information products.

Selling affiliate software products online by running promotional campaigns using landing pages and lead funnels optimized for conversions.

Build and market to subscriber-based prospect lists using current and cutting-edge tools for automation, list building, email drip campaigns, sales conversions and social media.

Proficient in PPC (pay-per-click) campaigns on Facebook(TM).

Familiarity with PPC campaigns run on Google and Bing platforms.

Familiarity with Google Adwords and Analytics, A/B split testing PPC campaigns. and email segmentation.

Created email swipes (messages/letters) for solo-advertising.

Proficient in online and offline client relationship building.

AWARDS:

Intellution “All-Star” Award at Annual Contributor’s Conference honoring productivity of Top 10% of Employees.

Security Dynamics Team Award for outstanding achievement for meeting and exceeding goals.

PROFESSIONAL EXPERIENCE:

2011 – Present: Digital Direct Marketer – Clever Online Solutions (Self-Employed)

Set-up back-end infrastructure (lead funnels) to automate promotion of online products.

Lead Generation from online traffic sources to populate marketing campaigns.

Create content and information, training and sales messages for email, social media, website and video.

Produced/created emails, sales training, videos and webinars.

Stay up to date with online marketing trends, digital tools and automation processes.

2013 – Present: Customer Service and Sales – Elements Therapeutic Massage

Supported company's front desk sales group to make it the fastest growing new studio in the country in 2014.

Sold membership programs to clients, provided top-notch customer service and supported management and therapists.

Personal average sales conversion ratio is 33% monthly, surpassing company guidelines.

Consulted with Owner to Produce a series of online referral video commercials for new studio website and Facebook page.

Used a ranking algorithm newsfeed software to upload videos and press releases back to website and social media pages to direct online traffic (of interested searchers).

1998 – 2002 : Manager, Marketing Programs - Intellution, Inc. Promoted from Marketing Specialist in 1999

Worked with the Directors of Marketing Programs and Global Marketing Communications to create and implement global marketing programs and events with Worldwide Direct Sales teams and Channel Sales groups.

Developed content and delivery of corporate and channel direct mail and email campaigns while working in cross-functional teams with product marketing and sales (direct and indirect sales channel).

1995 – 1998 : Marketing Communications Specialist - Security Dynamics Technology Inc.

Develop marketing communication programs for worldwide events.

Responsibilities included producing over 45 trade shows in calendar year to showcase network security solutions to clients/prospects.

Coordinated trade booth design and set up, event staffing and on-site product demonstration and client service and technical presentations.

Developed event collateral and created lead acquisition campaigns.

Managed vendor and product marketing relationships and conducted training for internal and freelance support staff.

WORK HISTORY:

Marketing Communications Specialist

Security Dynamics, Inc.

1995 – 1998

Marketing Programs Manager

Intellution, Inc. (Now GE Fanuc)

1998 – 2002

Sales Supervisor

Jansen & Chase Social Printers

2003 – 2005

Executive Assistant/Office Administrator

Tully & Holland, Inc.

2006 – 2007

Childwatch & Children’s Exercise Classes

YMCA Boroughs Branch

2009 – 2013

Online Technical Support

The Conference Exchange

2010 – 2012

Clever Online Solutions

Affiliate/Online Marketing/Sales

2011 – Present

Customer Service and Sales

Elements Therapeutic Massage

2013 – Present

EDUCATION:

Bachelor in Science, Business Administration/Marketing - Monmouth University, West Long Branch, NJ 07764

VOLUNTEERISM:

Certified Parent Advocate of children and adults with special needs at the state level

Active in local PTO, SEPAC, TACA and other parent support groups

Girl Scout parent volunteer

Contact this candidate