Kellie M. Fry

908-***-**** / ac8hbl@r.postjobfree.com / 1720 N Marshfield Ave, Chicago, IL 60622

EXPERIENCE

Ecommerce Development Manager / Essendant / Nov 2015- Present Customers: Target.com, Wayfair.com, Global Industrial, Military Run Base Supply Stores

• Pioneers site re-merchandising strategy to increase average order value by over 30%

• Partners with suppliers and category team to develop data driven digital marketing calendars for key accounts resulting in increased sales and customer engagement

• Collaborates with key suppliers to host sales driving campaigns for customer teams

• Improves gross margin through curated assortment expansions and P&L management

• Consults with military clients on digital marketing and merchandising strategy resulting in dramatic sales growth and continual contract renewal

• Drives private label sales growth by 11% through site merchandising, content review, inside sales trainings, and digital marketing campaign Assistant Ecommerce Development Manager

• Project managed new customer onboarding and website content audits

• Created a scalable monthly promotional program based on sales analytics

• Utilized relationship building to test new marketing initiatives

• Managed vendor attendance and sampling programs at customer trade shows Assistant Ecommerce Buyer / Blick Art Materials / May 2014-Sept 2015 Categories: Paper, Brushes Printmaking

• Managed RFP process for private label watercolor paper initiative and launch

• Increased gross margin by consolidating manikin assortment through data analysis

• Prepared and modified vendor contracts and purchase orders

• Provided marketing direction for print advertisements and social media contests

• Assisted in product selection and implementation of seasonal and digital promotions Product Development Lead / Delk Products / Feb 2012- April 2014 Clients: Wal-Mart (Back to School, Halloween & Christmas Décor, Garden, Water Toys, Pets)

• Provided creative direction and oversaw artwork design process for product packaging

• Increased gross margin an average of 4% across categories, resulting in gains of $110K

• Created seasonal style guides to keep sales team educated in current market trends

• Collaborated with international based factories to manufacture products, ensure quality standards and timely deliveries

Product Development Analyst

• Prepared pricing strategy ensure competitive retail prices and strong retailer margin

• Prepared high-quality Power Point decks and sales collateral for outside partners

• Analyzed margin and cost structure to inform sourcing decisions EDUCATION

Northwestern University School of Professional Development 2019 / Integrated Marketing Northwestern University 2009 / Bachelor of Arts in Political Science / Legal Field Studies Fashion Institute of Technology 2005 / Drawing for Design, Digital Photo Editing CERTIFICATIONS AND SPECIAL INTERESTS

Young Professional Group/ Essendant/ Head of Leadership Board Google / Google AdWords and Google Analytics Certified The Every Girl / Freelance Personal Finance Contributor

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