Resume

Social Media Marketing

Location:

Irvine, CA

Posted:

February 12, 2019

Contact this candidate

Resume:

DOUGLAS GETTY

***** *********** **, *** **** Capistrano, CA 92675 / C: 805-***-**** / ac8gy4@r.postjobfree.com / LinkedIn.com/in/douggetty

DIGITAL MARKETING PROFESSIONAL

A data driven and intuitive marketing professional with a successful track record across multiple industries. From digital media sales and SaaS software to B2B and direct marketing, a strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include a $20M increase in new sales, and a 470% rise in organic search traffic.

Areas of expertise include:

E-Mail Marketing Marketing Automation Website Analytics

SEO/SEM CRM Integrations Market Research

Landing Page Optimization Social Media Management Budget Management

Project Management Methodology Strategic Planning Website Architecture PROFESSIONAL EXPERIENCE

DISRUPTIVE VISIONS, Mission Viejo, CA (parent company of six subsidiaries) 2015 – Present Director of Marketing

Effectively acting as the Marketing Director for 6 companies. Brought in to prepare for the launch of a multifaceted software program. Promoted to build and manage comprehensive marketing plans for each new company venture including web analytics, lead generation/landing page design, social media strategy, multivariate testing, email marketing, blogging, and market strategy. Currently oversee all direct marketing initiatives for both AT&T and Windstream Communications with total revenues exceeding $1.5B for each company respectively.

Blackdot Capital & Real Estate Group, LLC

Implemented a new landlord direct marketing plan resulting in capital purchases of over $500M.

Created and oversaw all marketing efforts including collateral and planning on behalf of Blackdot and company partners AT&T, T-Mobile, and Windstream Communications.

Established proprietary approaches to social media management, web analytics, mobile marketing and content marketing; designed compelling pitch presentation that generated over $20M in new revenue in less than 24 months.

Oversaw a strategic relocation program for tower sites resulting in over $1B in annual net savings to AT&T.

Rebranded and rebuilt Blackdot website & achieved page 1 Google rankings within only 6 months and increased organic search traffic by an average of 570%.

Established email programs and newsletters to over 25M sends monthly Windstream Communications

Created a direct sales arm for Windstream communications (DVI Connected) of over 100 door-to-door sales representatives. This included staffing, recruiting and licensing across 15 states.

Collateral and web development for marketing program operations in 15 separate markets.

Established an in-bound call center for order processing of inbound marketing leads.

Increased Windstream internet sales by $10M in 2018. MyFocus

Created investment decks and marketing budgets for software launch, including all press releases and go-to market collateral.

Sourced and secured outside creative agencies for additional marketing support. 2

DOUGLAS GETTY

Heritage & Lumacel

Established all collateral and research for two new business endeavors creating two entirely new companies as a consumer arm to Blackdot for the purpose of capitalizing on fiber and Smart Building technology, this including web design and SEO for each brand. Shiny Objects Inc.

Oversaw the daily operations of an existing marketing agency brought on to bring MyFocus to market.

Executed online and social media marketing (SMM) strategies and roadmaps to identify innovative ways to engage and interact with customers and potential customers, to drive awareness of and demand.

Outside of the DVI accounts, developed new and ongoing relationships with affiliate companies, bringing on 6 new clients in 2017.

Managed clients’ marketing plans and developed strategies to optimize results and improve ROI. VIZY, INC., San Clemente, CA (formerly Poptent, Inc.) 2013-2015 Director of Marketing

As the original crowdsourced video marketing agency, Vizy attempted to change the relationship between brands and agencies by creating a direct to creator agency for content. Through a proprietary software platform, I engaged over 1M content creators to produce video content according to brand messaging while at the same time marketing the platform to brands themselves.

Implemented new marketing efforts resulting in a 62% increase in sales (Q2 2014) and 35% increase in sales (Q1 2014) accounting for 39% of all company sales.

Added over 30 nationally recognized new clients including American Express, AutoNation, Disney, Nestle-Purina, Bacardi, Samuel Adams, Mentos, Zumba, Royal Caribbean, Novartis, Western Union, and EA Sports.

Directed team of up to 15 including developers, project managers, QA analysts, systems engineers and helpdesk personnel to develop and sell a robust crowdsourced video production platform and website.

Generated nearly $3 million in new revenue in less than 24 months.

Established Brand & Product positioning.

Editor-in-Chief of the Poptent Blog and all Online Content.

Development and execution of online strategies to see, procure, engage, and qualify prospects; primarily focused on lead generation through email, social media and content marketing.

Optimized the partnership between marketing and sales, ensuring marketing activities are aligned with driving sales results.

Development of b2b marketing strategy from programmatic TruView media buying.

Personally focused KPI’s include increasing number of high-quality leads generated, meetings set, number of Opt-In subscribers acquired, number of YouTube subscribers, number of likes and follows, email performance metrics, quality of prospect data, etc.

Wrote user documentation and created screencasts of new functionality and systems. WALPOLE & CO, Santa Barbara, CA 2010-2012

Solutions Consultant

Expanded the existing client base 10-fold in one year’s time, by increasing sales and support from 3 clients to well over 30.

Oversaw the administration and maintenance of internal CRM system, including SQL server maintenance and direct marketing campaigns.

Provided Customer application demonstrations.

Reviewed and assessed existing or recommended systems for performance and scalability. PLATINUM INSURANCE MARKETING, Santa Barbara, CA 2005-2010 Database Marketing Manager

Successfully managed 200,000 person national Marketing database.

Oversaw, trained and supported ERP changes from Macola to Great Plains and from PIOS to Great Plains.

Ran national information mailing of market rate changes to nationwide agent database. 3

DOUGLAS GETTY

UNITED STATES MARINE CORPS 1998-2005

Corporal E-4

Motivation, organization and leadership of a 35 man LAR Platoon.

Prepare and present oral and written briefings, report analyses and recommendations to senior managers.

Effectively communicate team strategies, goals, objectives and work plans to team and unit.

Earned numerous awards, medals, and commendations, including Selected Marine Corps Reserve Medal.

Combat Preparedness and reconnaissance.

TECHNICAL SKILLS & CERTIFICATIONS

Email marketing/CRM Integration: SalesForce.com technical administrator; Marketo SaaS automation, OpenLeads; ConstantContact; MailChimp, MyEmma, Responsys, SageCRM MAS90/200EES certified consultant

Web Analytics: Certified in Google Analytics, Omniture; ClickTale; ClickTracks; Web Trends Internet advertising: Google AdWords; Bing Search Marketing; Live Search Advertising; Ask; TextLinkAds; Federated Media; DoubleClick; b5media; Facebook Ads Platform, LinkedIn, Strike Social TruView media platform, Certified YouTube Partner

Google Certified Professional Yahoo Certified Search Ambassador EDUCATION

BA, Political Science & History, University of California, Santa Barbara, CA (2005) AA, Communication & Liberal Studies

REFERENCES

Kurt Lohse

CEO – ReleVenture

26361 Crown Valley Pkwy, Ste. 210

Mission Viejo, CA 92694

Work: 949-***-****

Mobile: 714-***-****

ac8gy4@r.postjobfree.com

Gary Arnett

CFO – Blackdot Capital & Real Estate Co. LLC