MOBILE: + * -416-***-****

E -MAIL: ac8gxc@r.postjobfree.com

ADDRESS: * * * * * ADINA RD. R I CHMOND H I LL, ON A N T O I N E G E O R G E T A Z A

Work Experience

Strategist - Consumer Insights (Contract) Diamond Integrated Marketing Toronto, October 2018 – January 2019

• TD Bank Line of business Consumer Insights Research Project

• Developed consumer insights through an integrated approach including ethnographic research, interviews, and online communities

• Collected, analyzed and interpreted qualitative and quantitative data from multiple data sources

(Primary, secondary & internal)

• Provided strategic insight, written briefs, and brainstorming collaboration for internal teams

• Facilitated and contributed to internal and external ideation sessions

• Provided research summaries for internal teams, as well as daily client updates

• Contributed to the planning and conception phase of creative projects (e.g. QA for data and research artifacts)

• Fielded multiple projects simultaneously while maintaining a strong client service orientation

• Developed research artifacts, such as personas and journey maps Assistant Brand Manager / Category Sales Development Executive “Trade Marketing”

Pladis Global (Ulker, McVities & GODIVA) Cairo, Egypt February 2017– April 2018

• Work with the SRM in developing the category promotional strategy across channels and customers

• Support the delivery of the category targets in addition to the category forecast & performance across channels & customers

• Negotiate with small to large retailers for POSM presence and handle its production

• Ensure that channel portfolios, priority pack lists and must stock lists are well maintained at sub- channel and regional levels

• Monitored product line KPIs to ensure that objectives were met

• Oversaw the planning and execution of key business and marketing activities related to product development, packaging, consumer promotion and advertising, including social media

• Handled BTL and ATL for all Pladis Brands (20 product)

• Responsible for all marketing research activities for Pladis portfolio (Qualitative & Quantitative)

(Outsourced & In-house)

• For new product introductions, line extension, innovations and seasonal products/activities, ensured:

o Adequate vetting of local markets

o Coordinated with production to ensure timelines could be met and the plan was feasible o Provide retail support to the channel through effective POSM materials and promotions

• Collaborate to develop annual business and marketing plans for all Pladis portfolio products

• Managed and coordinate efforts of functional groups on key initiatives to ensure a cohesive strategy could be implemented and supported

Canada

Senior Research Consultant (Part-time & Remote) Euromonitor U.A.E., Dubai January 2017 – April 2018

• DG writing, Moderation/interviewing, store audits and reporting

• Handling regular marketing research projects for Tetra pack and the USDA conducted in Egypt. Senior Consumer Insights (Qualitative) Nielsen Cairo, Egypt March 2016 – January 2017

• Conducted multiple types of research for different company clients (worked on accounts such as Nestle, DANONE, President, Unilever, Coca cola, PepsiCo, Kraft, UNICEF, Gazprom Neft, Ahram Beverages, Philip Morris, Marico and Vodafone

• Managing the project starting from receiving the brief from the client till the report presentation

• Conducted research proposals including: background, objectives, information areas, methodology, quotations and timelines.

• Moderator/Interviewer for focus groups, in-depth interviews, ethnographies, creative sessions and workshops.

• Meeting and liaising with clients to agree on the best approach.

• Managed the day to day client relationships and ensured that all projects were completed on time meeting required standard and achieving high client satisfaction.

• Leading internship programs for new grads.

• Coordinated and executed national and international projects. Senior Qualitative Research Executive iQual Marketing Research Cairo, Egypt March 2015 – March 2016

Qualitative Research Executive iQual Marketing Research Cairo, Egypt September 2013 – March 2015

International Business Junior Consultant International Team Barcelona, Spain Jan. 2013 – May 2013

• Project management of the internationalization process of Spanish companies towards Arabic, French and English-speaking markets which included: market research, client prospecting, finding sales representatives, and helping to establish distribution channels. Human Resources Assistant Navil American Medical Research Unit-3 Cairo, Egypt June 2011 - Aug 2011 - (Summer training program)

• Participated and aided in the recruitment process of new candidates and employee recognition programs

Education

Viral Marketing Diploma Shaw Academy Online Interactive August 2018 - September 2018

Masters in Marketing, Commerce and Distribution Universitat Autònoma de Barcelona

(UAB) Barcelona, Spain

November 2012 - July 2013

* Specialization: Marketing

* Cum grade: 8.6/10 * Thesis Project: 9/10

Exchange Program Bremen University of Applied Science Bremen, Germany September 2011 - February 2012

*Specialization: Cross Cultural Communication, Diversity Management & Innovation Management

Bachelor of Business Administration and International Trade Misr International University (MIU) Cairo, Egypt

September 2008 - July 2012

* Major: Marketing

* Graduated with Honors

Highlighted Skills

• Fluent in written and spoken English, Arabic (mother tongue) and French.

• Upper Intermediate Level of Spanish & Armenian

• Proficient use of Nielsen Retail Audit software and MS office Applications: Word, Excel and PowerPoint.

• Excellent presentation skills

Interests & Hobbies

• Traveling is my #1 passion

• Living an active sporty lifestyle, playing competitive soccer and other fitness related activities

• Active member of the Scouts for many years.

• Bartending: casual bartender (Toronto Institute of Bartending Class of August 2018) References Provided Upon Request

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