Executive Assistant Sales

Crystal Grech

*** ****** ***, *******, ** M*M *N* Tel: 416-***-**** ************@****.***

SUMMARY OF QUALIFICATIONS

• Innovative professional with 17+ years of progressive Marketing, Advertising, Executive Support, Administrative and Human Resource experience within various industries.

• Thorough knowledge of Retail, Commercial/Professional, Wholesale, Direct-To-Consumer & B2B Marketing.

• Extensive knowledge of branding/re-branding. Developed brand positioning for important company product lines including ING DIRECT, Seiko, St. Joseph Communications, Q-Ray & Marino/Vileda.

• Ability to communicate on various levels with Executives, vendors and suppliers, corporate clients and media contacts. Maintain a network of business contacts.

• Experienced Manager with expertise in human relations and operation management including employee orientation, compensation and benefits, and employee and labour relations initiatives.

• Extensive & successful background in staff recruiting, retention and evaluation including staff training and development experience.

• Contract development, implementation and monitoring experience.

• Responsible for creating budgets, keeping in mind the goals & company visions with focus on growth.

• Supported senior level Executives by providing 24/7 support and also with Personal Assistant responsibilities.

• Experience in coordinating, planning and supporting daily operational and administrative functions.

• Excel at scheduling meetings, arranging travel and managing all essential tasks.

• Capable of layout and design work. Produced several catalogues, brochures & Internet layout designs.

• Proven track record of accurately completing research, reporting, information management, and marketing- support activities within demanding time frames.

• Highly focused and results-oriented in supporting complex, deadline-driven operations; able to identify goals and priorities and resolve issues in initial stages.

• Quick study, with an ability to easily grasp and put into application new ideas, concepts, methods and technologies.

• Dedicated, innovative and self-motivated team player/builder.

• Exceptional leadership, organizational, oral/written communication and interpersonal skills.

• Strategic, conceptual, analytical and problem solving skills. Thrive in both independent and collaborative work environments.

EXPERIENCE

MT>3, formally Wortzmans, a division of McCarthy Tétrault LLP 2018 - Present Executive Assistant to Susan Wortzman, Partner and Founder of Wortzmans Office Coordinator

BDO Canada 2016 – Present

Executive Assistant to Three Firm Partners, Advisory Services Practice Executive Assistant to:

Managing Partner, BDO Advisory Practice / IT Solutions Managing Partner, Greater Toronto Area (GTA) Group / Private Equity Industry Leader Partner, IT Solutions

BMO Financial Group / BMO Capital Markets

Executive & Personal Assistant to SVP & CIO, P&C, Wealth, International & Central Services 2015 – 2016 Executive Assistant to Chief Information Officer US Capital Markets

• Duties remain as below

BMO Financial Group / BMO Capital Markets

Executive & Personal Assistant to CIO, Capital Markets & Enterprise Risk 2013 – 2015

• Manage the calendar of the Executive and ensure that all items critical to the business are on the Executive’s calendar in a timely manner

• Prioritize requests for meetings with the Executive accordingly and ensure prompt responses to all requests.

• Work with highly sensitive, confidential information and situations in a discreet and professional manner

• Manage the travel arrangements and itinerary for the Executive including making all travel arrangements and managing attendance for meeting and speaking engagements

• Prepare and maintain Executive expense and travel claims including claim preparation, credit card payments, reconciliation of financial transactions with expense account; analysis and verification of out of pocket claims, travel claims and invoices prior to forwarding for approval

• Build/maintain relationships with Clients, Vendors and Suppliers

• Display sensitivity to tight deadlines as well as to multiple and changing priorities.

• Ability to act independently within specific parameters/guidelines and recognize matters requiring a sense of urgency

• Provide recruitment support to the team/department, including; job postings, sourcing candidates, screening candidates, background checks, creating offers of employment and onboarding new employees.

• Work in tandem with the administration of the organization to ensure timely evaluation of all identified roles, build efficiencies across department, deliver trainings and connect identified contributors with resources that better support their roles within the organization.

• Liaise between all Direct Reports, Full Team and the Executive Christian Matthews Real Estate, Realtor, Toronto 2013 – Present Real Estate Administrative Assistant, Casual Part-Time

• Upload listings, bookings, contact vendors with appointment requests and confirmations

• Perform administrative tasks as required/requested by agent

• Database maintenance

• Create various marketing ads

• Create websites, landing pages

• Proofread & edit documents

• Coordinate, plan and volunteer at events, fundraisers & charities in the community ING DIRECT, Toronto 2010 - 2012

Retail Experience Manager/Team Lead/Administration Manager

• Hired to open the Downtown Toronto location, included hiring, training and performance management of staff, as well as provide continued growth to ING DIRECT

• Provided Administrative support to direct Manager, Senior Manager and VP of Sales inclusive of calendaring, travel arrangements, reporting, and personal assistant responsibilities as well, to name a few tasks

• Empowered and demonstrated excellent independent judgment and professional ethics in carrying out responsibilities

• Played an instrumental role in maintaining culture, excitement and continuing the wow experience our clients expect from ING DIRECT

• Leader and challenger in the Financial Services Industry, knowledge and passion for providing the best service possible. Worked side by side with Executives, Management and Corporate Leads

• Coached the team ensuring quality, traffic, high performance results and a positive client experience

• Provided technical and administrative support ensuring effective day-to day operations (create schedules, volunteer opportunities and engagement within the community)

• Forecasted, measured, evaluated and reported Café/location and off site performance

• Reviewed the needs of the location and recommend changes to improve efficiency, improve experience and reduce costs and streamline operations

• Worked within a team to exceed monthly and annual performance goals

• Maintained the business plan by detailing activities, acting on objectives and strategies and coordinating the implementation through to completion of each project

• Delivered exceptional customer service experience

• Engaged and worked with various charities, non-for-profits and agencies daily to maintain a Café relationship with community partners and donation recipients

Marino-Vileda Professional, Vaughan 2009 – 2010

Marketing Director/Executive Assistant to General Manager

• Reported directly to General Manager, work closely and effectively with all Management Services – Sales, Finance, Production, Logistics, R&D, Customer Service as well as all International Partners

• Maintained schedules, budgets and planning of logistics for business travel and tradeshows (local, US, Europe)

• Responsible for development of marketing programs, product strategies, product launches and promotional activities for both Canada and US

• Managed major projects including New Product Development, SKU Reduction, ISSA/CSSA Tradeshows, Product Re-branding, Product Segmentation

• Assessed potential markets, product life cycle planning and coordination of technical product development

• Implemented strategies and contribute to plans to achieve sales and profit targets

• Recommended new business opportunities within various customer group and product categories

• Identified opportunities for increased sales and profit

• Developed, managed and controlled Marketing Budget, utilize funds to optimize results; analyze monthly spending/sales/profit development

• Implemented new product launches; coordinate with all department to ensure company alignment

• Analyzed/reported all elements affecting the success of Marketing Plans (competition, distribution, market shares, pricing, quality, production, support)

• Managed all trade and cooperative tradeshows

• Ensured optimal customer understanding/insight and recommend appropriate market research

• Managed Corporate website, including updates, changes and improvements

• Worked with Retail partners to develop packaging, new product implementation and distribution

• Developed and managed new packaging, design and product information; work directly with Advertising Agency/Creative Company

Q-Ray Canada, Richmond Hill 2007 – 2009

National Sales and Marketing Manager/Privacy Officer/Administrator

• Reported directly to President. Performed various administrative duties for President

• Responsible for coordinating, planning, and supporting daily operational and administrative functions

• Scheduled meetings, arranging travel, and managing all essential tasks for President and Sales Manager

• Consulted with Sales Team to develop and execute corporate display and POP program for Retailers

• Worked with Sales Team to develop brochures, catalogues, sell sheets, posters and any necessary marketing materials required for Retailers – provide creative and manage development process

• Responsible for acquiring new vendors, selecting the most appropriate vendor, negotiating costing and deadlines for all jobs

• Managed all direct mail programs including TV media buying, email and postcard campaigns o including design, pricing, scheduling, database management and analysis/ROI

• Worked with TV media company to optimize dollars and maximize TV exposure across Canada o analyze target markets, reach, pricing, scheduling and ROI

• Produced and updated infomercials to reflect new product and customer testimonials o design, plan, organize all factors of the filming and production

• Produced advertising/marketing programs to increase efficiency of company, including brand identity, logos, taglines, etc

• Created new line/brand – managed process from logo creation to website design and implementation

• Worked directly with programmers in Argentina to create new Q2 brand website – managed design, context and layout for project

• Analyzed and report the success/effectiveness of targeted advertising campaigns, marketing programs, special events/promotions and ROI

• Organized, directed, controlled and evaluated the design, development and maintenance of Internet and website, including managing Internet presence and exposure (Google PPC).

• Created annual budget and Marketing plan based on previous year’s activities and sales

• Worked directly with Sales Reps to ensure any/all Retailers needs were met

• Met weekly with President to review weekly Sales and Marketing numbers, review current procedures and discuss new opportunities for the company

St. Joseph Communications, Vaughan 2006 – 2007

Marketing and Communications Specialist

• Created and implemented advertising campaigns to commemorate Company’s 50th anniversary

• Developed, created and wrote various publications describing the organization and its products/services

• Produced/maintained monthly customer newsletter with conjunction with the internal newsletter

• Developed and implemented marketing strategies and streamline processes to increase efficiency of company

• Market research and analysis of marketing programs, including analyzing competitive markets and offerings

• Sourced and coordinated distribution of promotional activities o negotiated quantities and pricing for imprinted promotional products

• Managed the company’s CRM program and actively assists sales staff in its development

• Managed and coordinated all tradeshow activity, including booth design and management, signage creation, registration, coordination, representation and follow-up

• Organized corporate events – Volunteer Day, Customer Appreciation Night with Tony Bennett o included database management, invitations, planning, coordination of location, décor, etc

• Worked directly with Sales Executives to create specialized RFPs for prospects and/or clients

• Created effective presentations for sales use on new products, ventures, etc

• Provided quarterly marketing and competitive reports with identifiable recommendations o analyzed effectiveness of marketing campaigns and ROI

• Liaised with production personnel for all promotional material including brochures, ads, calendars, premiums and incentives

• Worked with other divisions to ensure all platforms work in sync Seiko Canada, Richmond Hill 2005 – 2005

Sales and Marketing Specialist

• Worked directly with President and VP of Sales and Marketing

• Produced advertising/marketing programs to increase efficiency of company

• Produced catalogues for all brands by arranging for and coordinating content as well as graphics development, production and distribution

• Initiated marketing programs by identifying deficiencies and developing creative and innovative solutions

• Reported campaign results by collecting, consolidating, analyzing and summarizing data

• Enhanced future campaigns by evaluating campaign results; develop improvements

• Maintained and update corporate website

• Liaised between Head Office (Japan) to ensure Canadian market is consistently up-to-date on all advertising/marketing plans

• Supported Sales Managers/Brand Managers in researching and developing advertising and POS material to ensure growth of market share

• Worked with Retail locations/Dealers to ensure they have all materials needed to increase brand awareness coordinate with Managers in creating more effective / time efficient processes

• Assessed competition’s marketing strategies and continue to advance in marketplace

• Ensured Marketing Budget is maintained and followed; work on cost effective processes

• Coordinated/organized quarterly Sales Meeting materials

• Created Tradeshow advertising material

Grand and Toy Ltd. (OfficeMax), Toronto 1995 - 2005 Held several roles throughout career – promoted 4 times from Customer Service Representative to Sales and Marketing Coordinator

EDUCATION

Seneca College of Applied Arts and Technology, Toronto 2001 - 2003 School of Marketing and E-Business

• Graduated with high honours and the President’s honours List Ryerson University, Toronto 1998 - 2000

Radio and Television Arts

ADDITIONAL SKILLS

• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), Netscape Composer, Adobe (Photoshop, Illustrator, InDesign), Customer Relationship Management (CRM) databases including Maximizer, QuickBooks.

• Social Media savvy – Instagram, Twitter, Facebook, LinkedIn, etc

• SmartServe certified

• Excellent leadership skills and an effective multi-tasker

• Sound strategic thinker

• Strong communication, problem solving, customer service and relationship building skills

• Excellent oral and presentation skills

• Excel in proofreading and editing

• Creative thinker - able to think outside the box

• Thrive in a fast-paced environment; works well under pressure; a highly energetic leader

• Able to work independently or as a team player

• A self-motivated, open-minded, take-initiative, results-oriented individual

• Extremely organized, reliable and exceptionally fast learner

Contact this candidate