Franco A. Timpano

*** ****** ****** ***********, *******, L5E1R3

647-***-**** ac8gwe@r.postjobfree.com

Senior-Level Sales & Marketing Executive

Budget Management & Cost Control Revenue/Profit Maximization Global Sales and Marketing Strategies

Creative visionary with an impeccable history of successful accomplishments in Competitive Market Positioning, Strategic Sales and Marketing, International Brand Management, and Brand Turn-around Management. Sophisticated understanding of Brand repositioning strategies including the development of new packaging, revision of pricing strategies and the implementation of innovative marketing concepts. Recognized for outstanding achievements in conceptualizing and launching highly effective market launch and penetration strategies. Goal-driven strategist with exceptional analytical, critical thinking, problem resolution, Team Building, Client Interfacing, and Interpersonal skills.

Integrated Marketing Strategies

Brand Planning/Management

Strategic Planning & Forecasting

Account/Portfolio Management

Continuous Process Improvement

Customer Relationship Management

Brand Identity/Architecture

New Business Development

Creative Planning & Marketing

Quality Assurance/Control

P&L Management

Brand Repositioning & Restaging

Market & Trend Analysis

Financial Forecasting/Analysis

Long term supply planning

Professional Experience

THE PERFORMA COMPANY 2018-Present

Vice President Sales and Marketing/Chief Commercial Officer 2018-Present

Head operations with full P&L accountability and strategic direction for a $30M Gross Revenue company comprised of 5 brands, 4 Licenses (Disney, Marvel, DC Comics, MLB) and a marketing budget of $5M. Manage and direct 11 employees including Senior marketing and sales employees.

Key Accomplishments

Built out, lead and direct activities for direct reports including, ATL/BTL, positioning, coaching, and mentoring growing overall brand health by 5 points in one year.

Completed comprehensive portfolio strategy including and 5-year plan and accelerated both brand health and channel penetration over 20% Year over Year.

Executed a complete business review resulting in comprehensive changes in: supply chain management, innovation, inventory planning and sales structure resulting in a $5 MM cost savings to the organization.

Launched and implemented demand planning via Salesforce and JDE reducing forecasted error to 30% and inventory on hand to 2 months and overall sales growth of 50% YOY.

THE PERFORMA COMPANY

Vice President of Marketing/Chief Marketing Officer 2016-2018

Principal visionary in charge of driving strategy and execution for the organization including department staffing, positioning, innovation, R&D and brand strategy. Developing, coaching and motivating 11 staff members including 3 Directors, and 6 Senior level marketers. Deliver strong results with a comprehensive mix of marketing solutions including strategic planning, innovation, research, brand and trade marketing as well as ground up ATL/BTL development including (media, activation, innovation, pricing and product mix).

Key Accomplishments

Planned out, hired and built a high-performance Marketing Team to scale growth (from 1 member to 11 staff)

Built the overall marketing strategy for the organization including channel, brand and innovation pipeline, resulting in a dramatic increase in focus and revenue growth from 5% to 50%.

Established a marketing center of excellence “Performa Labs” that drove cultural change to fact based decision making through research and financial rigor.

Implemented a performance management system for Marketing to tracked key deliverables and results based on KPI’s – which was adopted company wide.

CONSTELLATION BRANDS CANADA 2010-2016

Senior Brand and Retail Director – Canadian Wine Brands (VQA), 2013-Present

Head operations with full P&L accountability and strategic direction for a $60M Gross profit portfolio comprised of 15 brands and a marketing budget of $15M. Manage and direct 3 Senior Managers, 2 Managers, and 1 Coordinator.

Key Accomplishments

Oversee, lead and direct activities for direct reports including, ATL/BTL, positioning, coaching, and mentoring.

Completed comprehensive portfolio strategy including and 5-year plan and delivered over $20M in incremental profit and 3 share points over 3 years.

Executed a complete business review resulting in comprehensive changes in: supply chain management, innovation, viticulture and sales structure resulting in a $10 MM cost savings to the organization.

Launched the company Corporate Social Responsibility platform, generating $350,000 in corporate giving within year 1 of execution.

Lead the development and execution of Retail movement into Grocery stores including plan-o-gram, sales forecasting, in store marketing planning and data integration.

Global Brand Director- Inniskillin and Jackson-Triggs, 2010-2013

Principal visionary in charge of driving strategy and execution for the Global Brand Inniskillin and Jackson-Triggs Table and Icewines. Accept full accountability for P&L management as well as developing, coaching and motivating 4 senior managers and 1 coordinator. Deliver strong results with a comprehensive mix of marketing solutions including strategic planning, innovation, viticulture and winemaking, ATL/BTL development including (media, activation, innovation, pricing and product mix).

Key Accomplishments

Effectively launched a 360 degree integrated brand campaign to reposition the Jackson-Triggs Wine brand (1 mm 9L case brand) drastically turning around and increasing results from -30% up to +20+ growth in 1 fiscal year.

Sharply increased profit growth from -10% growth and $50k profit per year to 5% growth and $3M profit per year within a 3 year period through advanced restaging of Le Clos Jordanne Luxury Table Wine brand including viticulture planning, COGS evolution and winery development.

Exceeded $10M by conducting in-depth market analysis and forecasting to anticipate new varietal trends occurring within a 10-year window.

Strategically map mid-to long term viticulture course alongside supply chain and winemaking “right sizing” wine production mix to avoiding 5 mm in stock outs per year.

CORBY WINE AND SPIRITS CANADA 2008 – 2010

Director of Marketing

Led strategic direction and took full control of the strategic and P&L management of entire White Spirits Portfolio including Tier 1 Alcohol brands: Absolut Vodka, Malibu Rum and Kahlua with net sales of $250 mm dollars and contribution of $75 mm profit. Development, coached, mentored and let 3 senior managers, 1 manager, 4 assistant managers and 2 coordinators).

Key Accomplishments

Drove value share gain of 2% over a 2-year period with an $8M total profit margin and increased consideration and past month usage against the target using a well-developed 360-degree integrated campaign “Absolut Anthem” (new ATL/BTL development).

-Continued-

Professional Experience (Cont.)

Brainstormed, conceptualized, developed and launched innovative campaign for Lamb’s Black Sheep Spiced Rum with full liquid and packaging development, positioning and marketing platform creation and execution. Results have been 5% market share in 8 months and the fastest growing spirit within the category.

Surpassed company budget on portfolio by 5% in 2009, generating an incremental $5 mm in bottom line.

Successfully delivered $2M in contributive margin with the nationwide launch of the first in market Ready-to-Drink Malibu pouches.

Generated $4M in within 1 year through the development and launch of Super Premium vodka Absolut ELYX in Canada as a precursor to a full global launch.

BEAM GLOBAL SPIRITS AND WINE 2006 – 2008

Senior Brand Manager, 2006-2008

Oversaw, led and managed strategic development, execution and P&L management of Tier 1 Alcohol brands including: Canadian Club, Sauza Tequila and Jagermeister with net sales of 100 mm CAD/year and contribution exceeding $30M CAD/year. Effectively managed A&P budgets of more than $15M+CAD/year including full direction of research, PR, TV, print, outdoor and radio as well as a staff of 5 consisting of 3 managers and 2 assistants.

Key Accomplishments

Accelerated the brand Jagermeister through targeted consumer media from 10,000 9L cases/year to 200,000 9L cases per year in 2 years, resulting in it being the fastest growing spirit in Canada and increased profitability by nearly 45% CAGR.

Improved Brand image and identity by completely rebranding and repositioning the 8 mm/CAD Canadian Club through a “Damn Right” media campaign and packaging.

Propelled Sauza Tequila up by 10% CAGR, from 59,000 9L cases to 85,000 9L cases resulting in market share gains exceeding 5%.

Brand Manager, 2004-2006

Planned, developed and controlled P&L management of brands such as Jagermeister, Sauza, Cointreau and a range Liqueurs with NSV of approximately $50M CAD and contribution of roughly $15M CAD. Direct leadership over a staff of two and A&P accountability for budgets of approximately $6M CAD year including full direction of research, PR, TV, print, in bar and outdoor.

Key Accomplishments

Introduced and fully integrated Starbucks Coffee and Cream liqueurs into Canada clinching the award for best alcohol product launch 2006 by Maxxium Worldwide.

Prior position included, Assistant Brand Manager, 2003-2004

Education & Credentials

Queen’s University, Kingston, ON, 1999 – 2003

Bachelor of Commerce, Honors (Dean’s list)

Minor in Mathematics (Analytics, Economics and Statistics)

IMPACT Marketing Leadership Course I, II (INSEAD, France) - 2009

PERNOD-RICARD Advanced Strategic Management (New York, USA) - 2010

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