CURRICULUM VITAE

PUNEETH KUMAR K. M

Shivnagar

Rajajinagar

Bangalore -560010 776*******

ac8gtl@r.postjobfree.com

Career Objective:

Seeking a challenging career in an organization where skill plays a major and important role, where I can really show my skills for the development of organization and myself.

Hands on experience on major Ad Servers like Double Click for Publisher, (DFP & DCM, Atlas, OpenX). Exposure to other Ad Servers and tools like Google Analytics, Mail chimp, SEMrush. Programming languages fundamentals of Basic HTML and Snag-it too, adestra.

Work Experience:

Organization: First American (FAC)

Date: February 2008 to June 2010

Work Experience:

Organization: Theorem India Pvt. Ltd.

Date: November 2010 to March 2011

Work Experience:

Organization: Education department of Karnataka

Date: March 2011 to March 2014

Work Experience:

Organization: Responsible Media Tech Pvt. Ltd.

Date : September 2014 to March 2018

Work Experience:

Organization: Digiconnect Pvt. Ltd.

Date : July 2018 to February 2019

Nature of Work:

Ad Trafficking, Order Creation, Placement creation, Performance Reporting Analysis and screenshot process.

Generate delivery report for the ads on a weekly basis for different clients.

Provide end to end solutions for the Misfits ads solutions.

Use of Ad Stream ad serving system to traffic creative, scheduling and targeting ads. Pushing campaigns live and providing Campaign reports from various third party ad servers along with screenshots.

Managing day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests.

Optimizing ads if necessary to deliver its schedule goals.

Communicating with Clients after completion of the assigned task, or in case of any issues found with respect to the performance of the Campaigns.

Working with all types of creative like GIF, JPG, HTML, JAVA SCRIPT, Flash, 3rd party Tags and video(Vast or Pre-roll ). Revenue generation and Optimization as per requirement. Acute campaign optimization using effective techniques assuring right relevant ads to run in inventory resulting in revenue generation and growth.

QA’ing of all ads on supported browsers. Make sure that ads load correctly and click-through is redirecting to the desired web page.

Final Quality analysis for all major process before sending it to client.

1. Reviewing Insertion Orders and campaign assets to confirm accuracy.

Setting up, modifying and managing online ad campaigns.

Daily management of trafficking, pacing, optimization, and reporting of ad campaigns.

Managing day-to- day servicing needs of clients including campaign trafficking, and follow up with any additional requests.

Ensuring ongoing campaign success through regular performance analysis and optimization.

Client reporting when required

2. Building basic HTML eDM newsletter and hosting live through Mail chimp.

3. QA for all the process (keeping checklist for all the process).

4. Build the process document for all the on-boarding projects.

Key Deliverables

Traffic campaigns using DoubleClick DART for Publishers (DFP) and internally built tools that automate the trafficking process

Ensure to provide errors free service

Create the process documentations for every on boarding process which I handle and update the same when needed

Train the resources on the tools and specifications of the client

Perform routine QA on the campaigns which are Live

Team management and weekly/monthly Utilization Report

Proactively seek new online advertising knowledge, keep current with interactive media trends

Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation, and ongoing order revision)

Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance

Knowlage of Marketing fundamentals and Market Research.

Technical Skills:

Data analyst knowledge (certificate in Big data hadoop).

Work knowledge on sql, python for the reporting process

Programming Languages : Basic of HTML5, CSS3.

Creative Design: Basic Static, Animated GIF.

Online Media Advertising Tools: DFP, DSM, Media Mind & DCM dracomedia B&T Misfits, amobee Refuel.

Online Testing tools: VPN, HTTP Watch, Text-Compare, Email on Acid, Mail chimp Adestra and Manual Testing dracomedia and Amobee.

Area of expertise:

Good Problem solving skills.

Ability and willingness to complete large volumes of work with high quality.

Dedication and hard work towards achieving the objectives and goals.

Recommendations on improvement of marketing efficiencies and effectiveness.

Competitive Analysis, Traffic Analysis and Customer Targeting.

Conducted email campaigns by proper development and scheduling, and managed for specific emails.

Strong proficiency in MS Office- including Word, Excel, PowerPoint and Outlook.

Education:

B.SC (Computer science) with geology and mathematics

Personnel Profile:

Date of Birth: Feb 17, 1987

Languages: Kannada, English, Telugu, Hindi, Tamil

Personnel Attributes:

Quick learner and strong desire to master new technology.

Process excellent interpersonal and communication skills.

Has the motivation to take independent responsibility as well as ability to contribute and be a productive team member.

Able to travel extensively.

(K.M PUNEETH KUMAR)

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