JYOTSNA SHARMA

E-mail: ac8gly@r.postjobfree.com Phone: 416-***-****

Brand Management/ Marketing Communication/Digital & Social Media Marketing

Certified Digital Marketing Professional from Canadian Marketing Association (CMA) with specialized talent for developing and implementing brand development strategy; creating marketing campaigns & communication material as well as engaging with the company's audiences on social networks and enhancing user experience.

PROFILE SUMMARY

A competent professional with over 6 years of experience in Brand Marketing, Revenue Generation, Marketing Communication, Digital and Social Media Marketing and Product Promotions

Skilled in providing brand direction; facilitating brand development, conceptualising and executing various brand marketing programs

Proficient in conducting market research to anticipate competition and market trends and translating consumer attitudes into new branding strategies

Proficiency in managing marketing communication by creating content for various social media platforms; preparing marketing collaterals and communicating the brand message in a clear and impactful way

Experienced in monitoring & updating social media channels like LinkedIn, Facebook, Instagram, You Tube, Pinterest and Twitter

Competent in conducting market research; understanding consumer insights and behaviour and developing plans & strategies for advertising, promotional campaigns, pricing, positioning, and packaging decisions

Technical Skills:

Brand Management Marketing Communication Digital Marketing

Content Management Social Media Marketing Product Promotions

New Product Launches Revenue Generation Market Planning

Brand Awareness Market Research/ Consumer Insights Profitability Analysis

Project Management Trade Marketing ROI Accountability

SEO/SEM Google Analytics Keyword Planner

Market Share Analysis Strategy Formulation MS-Office

Soft Skills:

Quick Learner Communication Skills Analytical Thinking

Presentation Skills Time Management Relationship Building

Detail-oriented Creative Self-Driven

PROFESSIONAL EXPERIENCE

Assistant Manager

Infoedge India Ltd., Noida (India) Oct’14-Oct’18

Developed annual marketing plans for the assigned products and market segments

Planned and coordinated various activities related to new product launches

Extended support in formulating strategies for market and product segments; designed to gain volume, market share and profits

Facilitated the management in preparation of annual business plans, integrated communication and media plans; analysed consumer insights & relevant data to analyse brand performance

Monitored the performance of assigned brands on a continuous basis; analysed competition activities and provided various suggestions for brand promotions to the management

Designed and developed various marketing collateral to support communication of the organization

Developed various marketing programs as well as long term brand goals and architecture in coordination with the management

Created and scheduled content for various social media platforms, drafted and distributed press releases as well as creating various blog posts

Conceptualised social media strategy for the organization; creating engaging content for the website with a focus to increase the traffic

Designed, created, executed and analyzed email campaigns; set-up various A/B tests to improve the performance

Responsible for creating and implementing plans to increase market share as well as facilitated in developing pricing and budgeting strategies

Monitored & updated social media channels- LinkedIn, Facebook and Twitter; developed & designed Facebook Ads as well as updated various channels with relevant content, videos, etc.

Created and published relevant, original and high-quality content Nielsen

Executive- Marketing

Nestle India Ltd., Delhi Feb’13- Oct’14

Conducted market research to analyze competitor activities, market trends, & study consumer behaviour

Managed and resolved customer queries and complaints CPG

Promoted awareness of the organization/ brand through digital and social media

Conducted competition analysis and gathered insights which could facilitate the 4P’s :product, pricing, promotion and packaging decisions

Organised and conducted various product sampling activities as a part of brand awareness campaigns

Created relevant product presentations to facilitate brand awareness and demand generation

Provided media recommendations to support large-scale programs and initiatives

Managed various product promotions activities as well as new product launches

ACCOMPLISHMENTS

Infoedge India Ltd.

Conferred with Star Achiever Award twice for the FY 2014-2015 and FY 2016-17 and received various Quarterly Awards as well for showcasing excellent performance and constantly meeting the performance parameter

Merit of being promoted as Assistant Manager within a span of two years of joining as Senior Executive

Nestle India Ltd.

Recognized as the most promising newcomer by the management for showcasing excellent performance during the induction period itself

Played a pivotal role in executing activities related to NHW Campaign, started by the organization as an initiative to establish itself as a Nutrition, Health & Wellness Company

Planned & organized various activities/events to promote the organization’s product line as Nutrition, Health & Wellness products

EDUCATION/CERTIFICATION

Digital Marketing Certification from Canadian Marketing Association (CMA) in 2018

Post Graduate Diploma in Management from JIMS, New Delhi, specializing in Marketing in 2013

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