OMAR MUDASSAR

Milton, ON, L*T *Z* 647-****-*** ac8f8z@r.postjobfree.com

I’m a passionate, creative, data driven marketer with over 8 years of experience in B2B and B2C segments of marketing and communications with respect to Digital Media, Social Media, Website, Brand Projects, Integrated marketing including Media buying, PR campaigns, Trade & Experiential Marketing, Exhibitions and Event Activation, Training programs, Lead generation and business development across Automotive, Investments, Construction, Real Estate, Media and Advertising. Proven ability to plan and implement marketing and communication programs effectively, translating business and marketing goals to marketing communications strategy, increasing brand profitability and market share. Experienced in managing cross-functional and cross border teams, external agencies and negotiating contracts with stakeholders effectively and within budgets. Professional Experience

Marketing & Communications Manager

Atlantis Corporation

Nov 2017 – Oct 2018

Dubai, UAE

• Develop and execute marketing and communication strategy for the launch of Atlantis products and Atlantis brand in the Middle East

• Plan and execute digital marketing campaigns across all digital channels i.e, Adwords, Social etc

• Work with the key stakeholders to identify potential markets and focus segments

• Carry out market research to develop data and analysis that can help with market entry decisions

• Develop and implement short term and long-term marketing plans

• Design and implement marketing programs including advertising, digital marketing, events and exhibitions and other marketing methods in target markets and segments.

• Responsible for the development, maintenance and optimization of the company’s website

• Develop company’s presence over appropriate social media platforms

• Establish and continuously improve the brand within the local, regional and international markets and ensure it is synonymous with quality.

• Work with other stake holders, particularly the Sales Department to improve overall marketing materials and presentations.

• Responsible for advertising, media and all PR activities

• Manage company’s participation in Events and Exhibitions.

• Obtain periodic feedback from existing customers and lost customers and analyse the Company’s perceived areas of strength and weakness as per this feedback.

• Propose & implement improvements in all marketing (and non-marketing) related company activities.

Marketing & Communications Manager

Dome Exhibitions

Dubai, UAE

June 2015– May 2017

• Create and implement an integrated marketing communications strategy for the entire exhibition including exhibitor, conference and visitor campaign by assessing business goals, user needs, content requirements and content sources

• Set out and monitor entire budget, drop schedule and media plan

• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.

• Creation of compelling and engaging campaigns and content that will stand out and appropriately differentiate the business in different formats across multiple channels

• Close collaboration with the marketing department as well as product marketing, channel marketing and channel sales to translate business and marketing goals into meaningful content deliverables.

• Develop and implement an integrated social media strategy and management of social media content including management of the core social media channels

• Production and execution of an editorial calendar and social media plan to support business objectives.

• Identify and develop emerging and low-cost digital marketing toolset to reduce pull marketing channel costs.

• Write, edit, produce, aggregate and curate the best content in the industry that shows measurable results.

• Work with designers, editors and videographers to deliver engaging visual content

• Develop and manage policy & guidelines for interacting with customers online via Social Media etc.

• Develop best practice content marketing techniques that increase advertising and sponsorship for brand (event and publication).

• Analysis of previous marketing campaigns and execute targeted selections on internal database system

• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure

• Ensure show websites are fully up to date with latest information and all content aligns with brand

• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget

• Strategic database build

• Manage PR agency in co-ordination with the Exhibition Director/Manager

• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc

• Use new media tools such as social platforms to create new marketing channels

• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager

• Update and adhere to agreed marketing budget

• Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager

• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research

• Manage and co-coordinate internal departments such as conference production, telesales, database, web

• Provide any other reporting information as required by show team

• Perform any other duties as commensurate with the grade and level of responsibility Marketing Executive

Dome Exhibitions

June 2014- June 2015

• Comprehensive execution of the email campaigns. Includes scheduling, development of email copy, cross collaboration with content and sales teams, list development, testing, deployment, and reporting/analysis to consistently drive efficiency and improved response rates.

• Work with internal teams and external vendors/partners to accurately track and report on marketing programs, with an emphasis on identifying opportunities for improvement

• Actively maintain consistent product positioning and accurate information across all public mediums (websites, newsletters, social media, print publications, etc.); ensure communications are fully integrated with marketing strategies throughout the lifecycle of each event

• Responsible for overseeing the creation and deployment of marketing collateral and communications, including but not limited to web banners, websites, digital graphics, print advertisements, printed brochures, signage, registration forms, etc. while ensuring all materials accurately reflect product positioning and key messaging

• Facilitate the event signage creation process; to include launching signage campaign for each event, facilitating flow of work between internal teams, reviewing creative for accuracy and branding/design standards, circulating creative for approvals, and confirming production of signage within budget

• Develop marketing and editorial copy for email messages, newsletters, social media, websites, and other marketing projects that aligns with product tone and branding

• Ensure all assigned projects and responsibilities are executed on schedule, to spec, within budget, and meet a high standard of quality

• Contribute to the marketing department efforts to generate new marketing tactics and strategic plans. Support the marketing team with ad hoc requests and projects as needed Digital Marketing Specialist

Bonfire Digital Marketing

Perth, WA, Australia

March 2012 – Feb 2014

• Developing and implementing quality Pay Per Click (PPC) advertising campaigns across various networks such as AdWords, Bing Ads, Facebook, Instagram and more.

• Consulting with clients to understand their business and translate that into a PPC strategy that will achieve their objectives. Combining data and common sense to make informed decisions on campaigns.

• Reporting on results using metrics such as traffic, conversions, user engagement & ROI.

• Delivering exceptional customer service to internal teams and external clients. This means meeting deadlines, communicating efficiently, being proactive, and being flexible in your delivery.

• Completing SEO activities such as link building in an efficient and consistent manner, and working with the Content Team

Social Media Marketing Executive

Solagex Australia

Gold Coast, QLD, Australia

Aug 2009 – Jan 2012

• Manage all company social media accounts

• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

• Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals

• Copywrite and design content in align with marketing department’s goals

• Audit and analyze social media presence, including digital advertising costs and returns

• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns and brand messages

• Monitors and develops reports on competitor activity within social media spaces Computer Skills:

• Graphic Design (Adobe Photoshop, Illustrator)

• Microsoft Office

CRM (Salesforce, Zoho)

• Google Analytics

• AdWords planning and execution

• Bing Advertisements

• Search Engine Optimization (SEO)

• Facebook Advertisement

Education

2013 Bachelors of Business Marketing

Griffith University, Gold Coast, Australia

2014 Google AdWords Certification

Online

2014 Microsoft Bing Ads Certification

Online

2015 Fundamentals of Project Management

University of California Irwin (Coursera)

2020 Marketing Management Certificate

Harvard University (Extension)

Note: Local and International references can be provided upon request.

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