Digital Marketing Manager

AARON BENNETT

**** ** **** *** ******* FL *****

PHONE: 954-***-****

E-MAIL: *****.*.*******@*****.***

My experience ranges in Digital Advertising. Including strategy, front/back website development, UX and AB Testing, SEO Specialist, Digital Marketing technology stacks, Ad Ops with DCM, DFP, DBM and Sizmek systems, various tag manager solutions and I am a Google 360 Suite expert.

I have over 20 years experience in web development, and 8+ years of enterprise level experience. While working with Nissan North America on the Tier 2 website ChooseNissan.com.

I have intricately involved in growing NNA's market share over the last 8 years as well as the increase in the T2 digital marketing budget from $10 million in 2010 to $220 million since taking over the website management.

I specialize in digital marketing automation within the ad technologies marketing stack. Allowing Nissan to target and optimize 210 DMAs with different offers, marketing message, and vehicles (products) with over 3 Billion dynamic creative impressions served monthly and ChooseNissan provides the dynamic landing page for all of the T2 dynamic creative.

SPECIAL SKILLS

Expert computer hardware and software knowledge, including:

● Known as “the guy who knows everything about everything web-related”

● Graphics and web design: extensive knowledge of web / email / media banner best practices, UX design strategies and optimization for effectiveness.

● Web analytics: proficient in Adobe Omniture suite, Google Analytics

● Certifications: Google Analytics Basic / Advanced Certification, Google AdWords Certification, Google 360 Suite Certification, DoubleClick DCM Certifications

● Digital media technical knowledge, click trackers, domain routing, ad operations

● Proficient with custom proprietary systems and freeware CMS systems such as Shopify, Joomla, WordPress, and Expressionengine.

● Technical SEO Specialist

● HTML / CSS / JS Programing knowledge

● Account management: extremely proficient in Excel, Word and PowerPoint

● MacOS, iOS, Windows, Linux, Ubuntu OS

● Accounting: incoming / outgoing financial management Special Achievement

First place in International Advertising Association competition for Web Development 2002 EMPLOYMENT HISTORY

(2012 - Presently Employed)

Associate Technology Director - Zimmerman: Nissan division - Fort Lauderdale, FL

● Manage the nationally-advertised website ChooseNissan.com from a technical development project, as a whole.(desktop, tablet, mobile)

● Website Frontend and Backend Data architect

● Act as the agency liaison for Ad Operations for DoubleClick and Sizmek ad trafficking, reporting and functional setup.

● Project scoping: determine all steps, resources, timelines needed for digital projects including, integration of account service team, vendors and partners, internal and client approvals, and budget.

● Work with other agencies to execute large scale, innovative technology projects.

● Keep current and identify new platforms, technologies, and solutions.

● Work directly with client to explain, teach and qualify projects for the website.

● Assist team members in reviewing, providing feedback, and applying digital best practices to the project before they go to client.

● Manage vendors, project managers, analytics team, and creative service teams to execute projects successfully.

● Assist media, creative, and analytic teams with innovative problem-solving strategies to accomplish new systems and technology.

● Vendor sourcing, pricing, contractual review and selection of preferred vendors.

● Final QA analysis and responsibilities.

(2010 - 2012)

Project Manager / Digital Producer - Zimmerman: Nissan Division - Fort Lauderdale, FL

● Define and document all required project tasks.

● Manage project-flow, from start to finish, working closely with internal media, creative, traffic, and development teams to effectively service client requests.

● Recommend, implement, and manage the necessary tools needed for each campaign.

● Deliver weekly reports on the status of the each campaign schedule, missed tasks, milestones achieved, and identified risks.

● Ensure projects are implemented according to requirements and specs.

● Resolve project, design, or development issues before they cause schedule delays.

● Assure all of the integrated elements (media, creative, research & planning, promotions and public relations) of the agency's output are brought together on time and are consistent with the campaign objective.

● Participate in vendor sourcing, pricing, and negotiations when applicable.

● Quality control leadership, works with QA manager.

● Major project timeline develop & management development: o Landing page/website development (HTML, Java, Flash, JQuery, etc.) o Mobile platforms

o CMS Systems

o Social media applications

(2006-2010)

Project Manager - Indivo Inc. - Pembroke Pines, FL

● Worked with top-level executives to provide budget and time estimates on all projects and new client work.

● Worked with designers and coordinators to process projects within budget and in a timely manner.

● Approved and created website updates, banners and email campaigns for clients.

● Created multi-platform advertising model for Indivo, which included CD-ROMs, website, email and banner tracking, providing quantifiable data for proof of performance.

● Created video campaign for client, involving YouTube and sweepstakes entries for client.

● Conducted and lead daily operations of the office and maintained working relationship with entire office personnel.

● Executed email campaigns exceeding quantifiable performance levels and goals.

● Trained clients on Content Management Systems (CMS) and email campaign software and usage.

● Maintained extensive knowledge of CAN-SPAM laws and regulations, website best practices, SEO and SEM best practices.

(2005-2006)

Campaign Manager - The Useful - Boca Raton, FL

● SEM Department.

● Utilized Google Adwords to promote websites and wrote text ads for the Internet.

● Pulled revenue in based on completion of web-based offers.

● Worked within budget to maximize revenue balanced against the Cost-Per-Click.

(2004-2005)

Account Manager - MJS Advertising - Boca Raton, FL

● Agency liaison between clients and agency departments.

● Tracked sales numbers and traffic counts each week.

● Planned and prepared advertising strategies.

● Daily interaction with clients, included obtaining approvals and signatures on ads and budgets.

● Researched competitive information online, in newspapers and on radio/TV.

● Researched and maintained knowledge of state and federal advertising laws and manufacturer guidelines.

(2000-2003)

Product Marketing Manager / Sales and Customer Service Representative - EMS Computing LLC

- Gainesville, FL

● Established and maintained relations with manufacturers.

● Created marketing contracts.

● Was responsible for recording incoming marketing revenue, staff training, market pricing and contributed to web design and development.

● Maintained customer relations and was responsible for incoming sales and customer service phone calls.

EDUCATION

University of Florida, College of Journalism - Gainesville, FL (1998-2004)

● International Bachelor of Science in Advertising with emphasis in graphic/web design and account management.

● Minor in Psychology.

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