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Reliance

Young Blood Award, ****

Airtel

Received 2 stars for performance from Head of the Department

Reliance Communication (Assistant Manager)

Aug’08 – Oct’10

Airtel Ltd (Summer Intern)

Apr’07 – Jun’07

Key Competency Areas

Human Resource and Admin

Marketing and Business Management

Professional Summary

Have 2+ years of experience in Human Resource and Product Marketing where have worked on variety of projects, handling various responsibilities such as

Helped in designing interview questionnaire for new joining position.

Conducted first round session with new joiners to gather their info and credentials.

Helped in developing marketing solutions for new product launches

Analyze consumer data segmentations on basis of behavior, loyalty, buying and usage patterns, and devise best product solutions for each segment

Assisted senior leadership in preparing marketing collateral for pitching solutions and responding to project proposals for current and prospective customers

Work Experience

Representative Analytical Engagement

Reliance Marketing

HR Admin

Conducted first round interviews for new joiners (Sales force) which helped in shortlisting the candidates for next round.

Helped in creating Interview questionnaire which evaluated the candidates on 3 pillars – Motivation, Communication and Alignment to company culture

Setting up fun activities events for employee to keep them motivated and enthusiastic.

Helped in setting up meetings invites and travel arrangements for higher management.

Participated in campus recruitment sessions where we screened resumes and interview various candidates in tier 2 and 3 B-schools.

Planning

Elaborate the Product Plan based on guidelines from Corporate Marketing & Circle expectations and ensures execution.

Product Management

Based on circle specifics, define and align the circle product plan in line with overall organizational marketing strategy.

Ideate and launch new products in line with local market requirements.

Execute circle initiatives & corporate plans to drive revenue & customer acquisition.

Marketing Communication

Work with Circle Marcom team to develop and execute communication initiatives for local promotion of products.

Coordinate availability of POS material and ensure adherence to guidelines of display.

Work with Circle Marcom to create & develop POS and promotional material for new initiatives.

Market Intelligence

Develop and maintain a model for competitor information & market intelligence.

Present key market developments and competitive situation particularly tariff related information to circle management/corporate product team.

Consumer Insight

Plan and coordinate Market Research Activities for understanding consumer insight.

Leverage the consumer insights drawn from MR Activities, in developing new products & business strategies

Isha Mehta

E-mail: ac8eh8@r.postjobfree.com Phone: +1-732-***-**** Piscataway, NJ, USA

Awards/Recognition

PGP in Marketing & HR

(MBA)

IISCS, Indore

BBA

Prestige, Indore

Education

Technical Skills

Microsoft Excel, Access, PowerPoint, Basic SAP

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