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Social Media Marketing

Costa Mesa, California, United States
60000 to 70000
February 05, 2019

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**** ***** ******* ***, *, Santa Ana, CA 92704



Over 30 years professional experience as a writer (ad copy, magazine articles, and scriptwriting); camera man; video editor; video manager and creative project lead. Strong research and conceptual ability, creative instincts and supervisory skills. Knowledge and ability in all phases of film, television, and digital production. Extensive project management; negotiation; proposal preparation and budgeting experience, with an emphasis in taking complex material and presenting it in a clear and easy-to-understand manner. I’m an expert in Social Media Marketing; I was invited to speak at the United Nations in 2012 on a panel discussion about the use of multimedia to Cause Large Scale Social Reform.



Private & Group Teaching

Off-Line (NLE) Editing


Adobe Production Suite

Edit List Management

Creative Writing

Final Cut Studio

Presentation skills


Adult Learning & Education

Strategic Planning

Social Media Marketing

Instructional Design

Conceptual Development


Multicultural Marketing

Music Composition

Oil Painting


Session Producing

Graphite Pencil Drawing

Microsoft Office Suite

Piano Performance

Graphic Design



Presentational Speaking

Image Editing

Directing Talent/Blocking


University of Southern California, Los Angeles, CA

Masters in Music Composition: Advanced Studies Program, 1986

University of Southern California, Los Angeles, CA

B.A. in Cinema/TV Production, 1984

Arkansas Tech University, Russellville, AR

Commercial Art & Design, Journalism, 1979-1981


Tangible Investments, Laguna Beach, CA 08/2016 to present

CREATIVE DIRECTOR. As a senior level creative executive, and under the supervision of the CEO, plan, conceptualize, and create print and digital advertising, video media content for Social Media Marketing, and other initiatives to develop different brand channels. Develop strategic alliances and make recommendations to build and expand core business of numismatic coin trading. Created product information sheets that helped close multi-million dollar transactions.

NeoMedix Corporation 2012 – 08/2016

CREATIVE DIRECTOR. Responsible for the writing, production, editing and distribution of photography and multimedia. Create mini-documentaries about leading Trabectome surgeons. Developed and led teams of creative, web, and marketing professionals. Created YouTube Channel and build library of videos for marketing, education, and tutoring purposes. Support Sales team and respond effectively to requested collateral, provide overall creative direction and advise on sales and marketing creative strategies.

Taco Bell Corp 1988 - 2012

MULTIMEDIA CREATIVE CONSULTANT. For over 20 years provided creative and technical consultation to Taco Bell’s internal and external communications and employee education programs. Played a key role in developing strategies to change the culture of the organization and improve impact of multimedia for internal communication. Whether functioning as a one-person video crew or handling a crew from 2 to 20, create marketing-communication videos. Additional projects included writing video scripts, executive briefs, speeches, directing video and photography shoots, video editing, preparing green screen sets, and designing complex motion graphics through storyboard illustrations. Created Call-to-Action videos for the Taco Bell Foundation.

HomeBase, Inc. 1998 - 2001

WRITER/MULTIMEDIA PRODUCER. Responsible for the writing, production, editing and distribution of interactive multimedia and video-based adult learning and training programs. Corporate Photographer and managed corporate broadcast facility. Researched and wrote reports recommending various approaches and strategies to CBT training. Wrote and produced an educational series on home improvement for retail distribution and POS kiosks. Also responsible for the editing and graphic design of the company’s 4-color quarterly magazine “Base to Base.”

Thumbs Up Productions 1993 - 1998

MARKETING DIRECTOR/WRITER. Staff writer responsible for all marketing and sales literature, writing proposals and interfacing with clientele in the creation of audio-video scripts and responding to RFPs. As marketing director, I successfully repositioned Thumbs Up from a small event video production company with an average production budget of $5,000 per video to a mid-sized company with an average production budget of $25,000 and over. Duties included writing proposals, copy for commercial productions, and video-based instructional design. Served as camera operator, and editor as needed.

City of Long Beach 1995-1996

WRITER/DIRECTOR. Commissioned to research, write, and direct a series of documentaries to educate children on the history of Long Beach. This project involved a great deal of research, conceptualization, and project management on tight budget. The program is still being used today in third grade classrooms.

City of Long Beach, Fire Department Training 1994-1995

WRITER/PRODUCER/DIRECTOR. While under contract with the Fire Department Training Center, I interfaced with all levels of fire and paramedic personnel to write and produce video-based training programs and public service announcements. Working with the local cable company, I supervised the creation and debut of The Fire Channel (64) and its 24 hour programming for decentralized training and public relations. Also responsible for creating 2 weekly cable programs on department news.

R.B. Davies, Inc. 1988 - 1992

EDITOR/POST-PRODUCTION SUPERVISOR. Utilizing computerized Edit List Management, I organized and performed the off-line editing of direct response television productions and documentaries such as World Vision Telethons, St. Jude Children’s Hospital, and HBO’s Comic Relief and EPKs for major motion pictures. Post-production supervisor for both domestic and international versions of all programs. Also served as field producer, storyboard artist and camera operator as needed.


EDITOR/FIELD PRODUCER. Edited class-room lectures on artificial intelligence and developed a series of monthly television news magazines shot ENG and broadcast via satellite uplink to off-campus class rooms such as JPL, Northrup, and Rockwell. Also served as technical studio director and liaison between the University and special industry guest from Hollywood and high profile thought leaders from the scientific and engineering communities.


1994 Silver Angel Award for Best Documentary, Sober Prom.

1992 Telly Award for Taco Bell’s Fire Safety Video.

Specialties include organizational storytelling to develop brands. Knowledge and experience with lighting sets, various still and movie cameras, non-linear video editing systems, Edit List Management, Photoshop, Excel, Microsoft Word, PowerPoint, InDesign and Pagemaker. Strong knowledge of orchestration, preparing parts, and producing scoring sessions. Abilities include music composition, oil painting, storyboard illustration, typing 75 wpm, and maintaining a sense-of-humor under stressful conditions. Practice Aikido and continually study the latest literature in business, marketing, current events, globalization, and personal development.

Knowledge of Spanish, Japanese and Russian languages.

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