Data Analyst Manager

Si Li

** **. ******* ***** **. Saviours Estate London; SE1 3EA

E-mail: ac8ea6@r.postjobfree.com Mobile: +44 (0-773*-****** PERSONAL STATEMENT

A proactive professional develops deep understandings in marketing, data analytics, and finance, and is able to assess the business situation as a whole. Creative and capable of transferring concept to reality. Effective and efficient in teamwork and companionate with internal and external stakeholders. EDUCATION

MSc Strategic Marketing: Cranfield University, UK (Sep 2016 - Sep 2017)

• Awarded scholarship to School of Management, Cranfield University in 2016/2017

• Heavily involved and active in the programme. A great team player and lead the team of six through course-related projects. Managed my four-month thesis from beginning to end. Graduated with First-class honours

BA Accounting: Shanghai International Studies University, China

(September 2010 – June 2014)

• President, Student Union of School of Economics and Finance

• Developed solid finance/accounting knowledge and is able to apply it to real business situation CAREER HISTORY

Wine Intelligence: London, UK – Senior Research Analyst/Research Analyst (Sep 2017 ~)

• Led and manged data collection, cleaning, and analysis process

• Conducted market research to derive insights and inform client decision making

• Designed quantitative and qualitative studies to produce accurate, powerful, actionable data

• Experimented alternative research methodology and establishes standard procedure

• Leveraged problem-solving skills and frameworks to develop solutions to business problems

• Liaised with clients and manages projects from concept generation to delivery

• Served as a bridge between Data Analyst team and Project Delivery team Accenture: Shanghai, China – Strategy & Marketing Intern (Aug 2015 – Feb 2016)

• Worked in dynamic teams of 3 - 5 consultants of Asian office, playing an active role in all aspects of two projects, i.e. an Auto Company Strategy Project and an Engineering Company Market Entry Project

• Developed marketing and strategies for companies in areas such as branding, market entry

• Gathered and analysed information, formulated and tested hypotheses, and developed and communicated recommendations

Ernst & Young: Shanghai, China – Staff Accountant (Jun 2014 – Jun 2015)

• Provides clients with financial and strategic advice on their investment decisions

• Audits financial statements and group reporting package in PRC GAAP, and IFRS. Helps clients to keep Tolerable Error within 10% and reduce Summary of Audit Difference to 3%

• Maintains regular and effective communication with manager, client and colleague during and after engagements with 10 to 20 percent efficiency achieved in terms of working schedule SKILLS, INTERESTS & EXTRACURRICULAR ACTIVITIES

• Skills: Advance level of Microsoft suite; Experience with Decipher, QUALTRICS, SPSS, Q market research software and JMP; Proficient at manipulation and analysis of large datasets; A working knowledge of SQL and Python

• Certificate: MRS Advanced Certificate in Market and Social Research Practice

• Individual Interests: believes in a healthy lifestyle, participates in badminton as a league player, jogging and gym, and adores cooking Western or Eastern

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