Craig Duryea

ac8dxs@r.postjobfree.com

Cell 805-***-****

Executive Summary --- Rx Product Launch Specialist; Marketing Research & Brand Development

oExtensive Primary & 2ndary Research – Managed over 300 projects in 25+ disease categories; DTC & Global

oMultiple product launch experience with over 12 years of industry experience (Molecular Biology & MBA)

oLed the brand development and launch strategy – Positioning, Messaging, sales training, MedComm strategy

oPositions held across breadth of industry (R&D, Clinical, Marketing, Market Research, BD, Sales Mgnt)

oProven ability to add value across a variety of business teams/departments; Straightforward speaking skills

Experience Leland Financial – Private Asset Management (2009 – Present)

Chief portfolio strategist

ALLERGAN Inc. (2002- 2009)

Sr. Global Manager Primary Research ~ Ophthalmic Portfolio - Global Marketing Research (6/02 – 9/09)

Lead pre/post launch marketing research strategy for Allergan’s Ophthalmic portfolio of products (10 products)

Disease Areas: Glaucoma, Dry Eye, Retina, Aesthetics, Botox – Managed > 250 research projects at Allergan, Inc.

Responsible for key decisions for Restasis, Reforvis, Lumigan, Alphagan P, Combigan, Vitrase, Refresh line, Zymar

Led sales training & AM efficiency efforts; Led managed care, pricing and competitive research of all products

Led and executed key research methodologies in the areas of>>positioning, messaging, global naming, sales aid, ATUs, sales call analysis, forecasting, TV/DTC story board evolution, consumer/MD tracking, pricing, landscape analysis

Supported 5 AGN teams & employed and managed 40+ industry consultants annually; created preferred vendor list

Business development support – assessed market potential and competitive threats – for all pre/post launch Rxs

Effectively managed $5Million budget by prioritizing the needs and strategy for each product team

AMGEN Inc. (1997- 2002)

Pricing Manager - EPOGEN ~ Corporate Pricing Group

Pricing Manager for Anemia Business Unit – Managed key National dialysis accounts for EPOGEN franchise

Managed 2yr. contracts ($3 Billion) within the ABU via inventory analysis & pricing control growth models

Developed pricing & contracting strategies for Managed Care accounts for EPOGEN (Admin Fees/Rebates/OI)

Drove the development, production, and field roll-out programs of the 2002 Dialysis contracts ($400M)

Speaker and trainer to the sales teams ensuring clear “field” execution of the EPOGEN customer contracts (J&J)

Exposed a $4M savings to Amgen by developing a GMP EPOGEN COGS model

Manager ~ New Products Marketing Research

Product manager for NAT; responsible for SWOT and product forecast in PAO & CO >>NUVO’s lead Rx<<

Conducted primary research for Calcimimetics, OPG, Leptin, and NAT w/ physicians, nurses, and patients

Trained in Forecasting of “Decision Analysis” modeling techniques and forecasting strategies, probability analysis, patient build-up models, epidemiology, incidence & prevalence; ‘tornado’ diagram analysis of key input assumptions

Secondary data expert: Drove the development, evolution, and efficient leveraging of all competitive data sources

Performed extensive analyses of sales, Rxs, and promotional data in areas of RA, OA, lupus, IBD, dialysis, oncology, diabetes, obesity, thrombolytics, osteoporosis, organ transplant, asthma, HIV, lipodystrophy, SHPT, etc.

Procured and presented key market findings and forecast models to Sr. Mgnt, BD/licensing, and marketing teams

Created the marketing research dept. capabilities & received Amgen ‘SPOT’ recognition awards in 1999 and 2000

Clinical Research Associate ~ Clinical Development (Calcimimetics)

Managed on-site clinical trials by working directly with Nephrologists (PIs) and dialysis nurses (SCs)

Interacted daily with Clinical Outsourcing, Management, Regulatory, Safety, PK/PD, and other CRAs

CRA management of CRFs, study protocol design and site monitoring of single and multi-stage trials

Education MBA Pepperdine University – International Business {August 2003}

BA in Molecular & Cellular Biology -- California State University, Northridge

Studies focused in Embryology, Genetics, Histology, Anatomy, Physiology, Physics, Math, and Chemistry

Developed sound medical, laboratory, analytical, and research knowledge; NHMC Hospital Volunteer

Additional Information & Experience

8 years as an academy tennis teaching pro – College level skills in basketball, beach volleyball, tennis and soccer

Experienced global traveler - continuous student of history, art, cooking, Japanese and global economics

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