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Manager Media

Manhattan Beach, CA
January 31, 2019

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Redondo Beach, CA ***** • (C) 310-***-**** • (Skype) 310-***-**** •

Senior Executive: Broadcasting, Television, Digital Media, OTT/TV Everywhere, & Streaming

Managing Director – Vice President of Partnerships & Alliances – Head of Global Distribution

Exceptional record of success in the management of cutting-edge media and broadcast operations, with special proficiency in live streaming, multi-platform delivery, SaaS-based OTT delivery, and media on demand. Excel at enabling dramatic revenue growth, expanding market presence, and directing product development. Previously drove profit growth by delivering innovative products to meet rapidly changing market needs. Highly adept at building and leading top-performing teams, introducing new technologies, and effectively integrating business, technical, and asset management functions into a cohesive whole. Launched products and achieved cost reductions for companies such as Fox Networks, Time Warner, Sony Pictures, DirecTV, Star TV, Liberty Media, UniMas, Televisa, Telemundo, American Movil, ESPN, FOX, Verizon FiOS, AT&T, NBC, ABC, CBS, CNN Newsource Live, CNN Espanol, Reuters Financial Television, TBN Global, PAC-12 Network, EverSport, Yaveo, NFL Sunday Ticket, DirecTV Now. Excellent problem solving skills.

Core Competencies:

Program Management * Project Management * Market Development * Vendor Management * RFI/RFP Responses

Rebranding * Product Development * Asset Management * Distribution * Cost Control * Budget Administration

Global P&L * Technology Integration * Consultant Management * Content Management * Scrum Methodology

Product Testing * Studio & Event Production * R&D * Market Analysis * Process Improvement * SaaS * IaaS



Founder / Managing Partner

Operate a consulting firm specializing in broadcast design, integration, digital cloud transition, multi channel/multi screen distribution, digital media and content distribution, streaming services, live streaming, DRM, app integration, authentication, multi-platform AD delivery, DAI, SaaS-based OTT, set top box integration, live/linear, VOD, TVOD, CDN, CRM, real-time analytics, video on demand, adaptive bit rate planning, TV Everywhere, Big Data analytics, and much more. Manage Scrum and Agile projects, prepare & manage RFI/RFP requests & responses, direct fiber network and data center integrations, digital rights management solutions. Supervise teams and budgets. Coordinate consultants. Support clients worldwide. Immediate work includes ASR/NLU integration with Alexa, Google Home, HomePod, Sonos, Roku, Apple TV, Fire TV, Tizen, LG, Visio, Layer 3, VMPVD's, Amazon, & Akamai. Addressable AD STB delivery, DAI, Programmatic & Server side AD services.



Holistic program level guidance for key corporate & customer initiatives, including Live streaming expansion & delivery, Voice Integration, Authentication, DRM, App Integration, Multi-platform AD delivery expansion, DAI, SAAS based OTT delivery, STB integration, Live/linear, CDN, CRM, Real-time Analytics, VOD, SVOD, TVOD, C3 & C7, & Vendor Management & Studio negotiation. Extensive Voice ASR/NLU work with all major integration partners. Addressable AD STB delivery, DAI, Programmatic & Server side AD services.


Guided the transition into secure OTT and TV Everywhere for this SaaS-based media services company.

Closed the 2 largest deals ever for Ooyala, totaling $20M, with DirecTV and Trinity Broadcasting Network (TBN).

Aggregated 30 disparate broadcast channels across 5 continents for TBN and delivered them to the Ooyala app for IOS, Android, and Web devices. Completed project 30 days ahead of schedule.

Member of the West Coast Professional Services Team that worked with Sales on development, analysis, design, integration, and management of OTT media distribution platforms for ESPN, NBC, NBC Sports, CBS Interactive, EverSport, LiveNation, The Grammy’s, The Latin Grammy’s, Telemundo, and the LA Times.


Bob Robb • Page 2 of 3


Led a development project to integrate Verizon FiOS infrastructure with infrastructure of the newly formed Verizon Global Media Services, including hardware, software, SaaS, data center, and other technologies. Managed physical and digital media processing facility builds to provide OTT content to MPVD, mobile, web, and connected devices.

Advised Verizon on the development, function, and go-to-market strategy for the Verizon Digital Media Services (VDMS) division in the U.S. and overseas. Assisted with several joint venture launches.

Managed the integration of the Vodafone 3rd-party production into VDMS.

Created ABR delivery models for all OTT devices, including Redbox and connected TV content delivery.

GlobeCast North America:

Served as Head of Video/Network Operations, overseeing business development, engineering, technical operations, maintenance, and client services. Facilitated the delivery of video and network data worldwide for content distribution services utilized by Verizon FiOS, Cox, DirecTV, Fox Networks, NFL Network, Sony Pictures Entertainment, CNN, and AT&T U-Verse.

Performed channel planning and development and led domestic and international platform launches.

Improved operational efficiency from 93.9% to 99.99% in less than 6 months.

Managed relationships with TV Globo, WWE, CTV, MobiTV, HBO Latam, ESPN, Satlink, Warner Brothers, Viacom, and others.

ITN SIGNAL STREAM (now part of Media One), San Francisco, CA, 2000 – 2001

Vice President of Business Development

Charged with developing critical relationships with programming partners and distributors for this provider of live streaming services, with 100 broadcast, distribution, and production facilities. Supported partners such as Discovery Networks, San Francisco Giants, Global Crossing, Start TV, Zee TV, CNET-TV, Apple, Charles Schwab, and NASCAR. Analyzed and quantified market opportunities in areas such as NVOD, VOD, and streaming.


Expanded market presence by negotiating joint venture deals with broadcast networks.

Increased revenues 20% by building and maintaining relationships with British Telecom, Sonic Telecom, Pacific Bell, Fox Television, Major League Baseball, and the National Football League.

Represented company at industry forums, technology symposia, and tradeshows worldwide.

Advised clients on the development of new ventures and pre-seed investment possibilities.

AT&T DIGITAL MEDIA CENTERS (now Comcast Digital Media Center), Los Angeles, CA, 1999 – 2000

Manager / Director

Oversaw broadcast operations and strategic business development for multiple broadcast channels operating out of facilities in NY, CO, CA, and Hong Kong. Supervised 150 personnel plus freelance professionals. Led business development efforts with content and channel providers such as TV Games, Fox TV, and Hallmark. Managed strategic alliances with set-top middleware vendors, including MS WebTV, OpenTV, and Liberate, and advanced services provides such as Replay TV and Respond TV. Served on a corporate strategic planning team and analyzed potential profits from business opportunities.


Designed a vital business model to support and improve the executive decision making process.

Drove revenue growth by designing origination and distribution strategies. Negotiated terms and pricing, led implementation efforts, and managed customer relationships.

Increased revenues 20% by guiding the Headend in the Sky (HITS) production and distribution program.

Led the development and construction of a test studio that aided the development of advanced interactive TV services, the first in the US to provide end-to-end interactive TV programming and distribution.

CAREER NOTES: Previously held the positions of Director of Broadcast & Production Operations-Asia at REUTERS TELEVISION and Director/ Coordinating Producer of CNN/HN at TURNER BROADCASTING SYSTEMS. Exceeded sales goals by as much as 20% per year at Reuters, creating marketing for the Pacific Rim region, and developed new programming. Established CNN Espanol, Newsource, Checkout Channel, Airport Channel, McDTV, Cartoon Network, TBS, TNT, South Sports, and other programs for TBS and served as Special Events Director for major media events and sports programming.

Bob Robb • Page 3 of 3


BA in Broadcast Communications, Florida Atlantic University


Certifications: Scrum Master, FCC Licensed, CA Real Estate Licensed, Cisco Certified Network Associate (in progress)

Training: Scrum Methodologies, Community Emergency Response Team, Apple xCode Development


American Film Institute (AFI)

Cable Television Association of Marketers (CTAM)

National Association of Television Program Executives (NATPE)

Society of Motion Picture & Television Engineers (SMPTE)


Computer Skills: MS Office, Apple presentation products, Live Streaming, DRM, Authentication, App Integration, Multi-platform AD Delivery, DAI, SaaS, IaaS, STB Integration, CDN, CRM, Real-Time Analytics, VOD, SVOD, TVOD, C3/C7, TV Everywhere, Digital Media, Cloud Broadcast, Cross-Device Global Delivery, Satellite & Fiber Network Distribution, Channel Origination, Adaptive Bit Rate Optimization, UI Development, Venture Investment Research.

Languages: Conversational Japanese and Spanish

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