Jacqueline Lillian Anderson

***** ******* ****** – T1, Silver Spring MD 20906

301-***-**** ac8c7n@r.postjobfree.com

OBJECTIVE:

A strategic marketing role, business development opportunity or relationship/customer service management position. PROFILE:

Experienced marketing professional with 17+ years of demonstrated success in consumer direct response marketing, product development, project management and business development within the media industry. Goal-oriented contributor capable of performing business analysis and strategic planning, and conveying requirements, plans, status and issues to cross-functional teams to ensure achievement of objectives. Successful at creating effective marketing campaigns that increase sales and raise product and brand awareness.

PROFESSIONAL EXPERIENCE:

TOMATO FLYER PIZZA CO., Rockville, MD March 2018 – July 2018 Director/Event Sales, Contractor

Reached out to potential Event Sales Planners, former clients, caterers and venues to create relationships for future business opportunities, informing them of the benefit of the services we have to offer.

• Place outbound calls to former/potential clients to try and secure future bookings for any events they may have planned.

• Maintain and build CRM database with all potential/former clients, planners, caterers and venues to track/develop touchpoints and create marketing strategies to connect/reconnect.

• Maintain/update social media sites daily.

• Maintain event calendar with booked events.

• Processed proposal, upfront deposits and final payments for events.

• In-person visits with potential clients. (venues, caterers, Event Planners)

• Liaison between contractors/outside vendors.

• Manage all direct response correspondence to send via mail, email, online and in-person. USA TODAY, McLean, VA 2012-2017

Manager, Digital/Online Subscription Sales

High energy, team player with track record establishing results-oriented, integrated marketing programs to build awareness, generate leads and sales, maximize growth and profitability, and expand market penetration.

● Plan, budget, schedule, implement, and report on web-based sales programs including SEO, SEM, affiliate sales, ad banner placements, email, lead generation, partner networks and group social buying sites.

● Analyze, develop and execute plans to test messaging, design and landing page strategies for continued program optimization. Improved conversion rates by 34%, resulting in a 29% increase in online sales and a 32% increase in overall revenue.

● Oversee and manage affiliate sales programs with Commission Junction, LinkShare and the Google Affiliate Network, including communications, creative, newsletters and special promotions.

● Manage email marketing to generate revenue and engage customers, from strategy to creative development, list selection and execution. Improved overall sales by 72% by implementing new email campaign strategies that drove increased conversions.

● Develop business partnerships and co-sell opportunities to expand USA TODAY and Sports Weekly and USA TODAY e- Newspaper direct response channels.

● Identify target audiences and determine how to connect with them online and offline.

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● Work within budget guidelines to maintain favorable ROI and consistently meet monthly and annual sales goals.

USA TODAY, McLean, VA 2000-2012

Manager, Consumer Sales (2010-2012)

Program Manager (2005-2010)

Circulation Marketing, Project Lead (2004-2005)

Circulation Marketing Coordinator (2003-2004)

Customer Service Professional/Call Center (2000-2003) Developed and managed home delivery print and digital acquisition strategy focused on converting new and existing USA TODAY and Sports Weekly readers into paying subscribers.

● Executed subscription marketing campaigns, promotions, national sales programs and subscriber retention efforts.

● Established and maintained excellent client relations.

● Conducted on-site presentations for account portfolios nationwide.

● Utilized data to identify strong new revenue opportunities and renegotiate existing contracts.

● Implemented innovative media campaigns to maximize subscriber goals.

● Planned new premiums and incentives to drive readership.

● Project managed the implementation of

● Calculated and monitored media campaigns, forecasted response rates and analyzed profitability of promotions.

● Planned and managed annual budget of over $1,500,000 across all campaigns online as well as offline.

● Identified, selected and supervised external vendors. Negotiated contract terms and onboarded multiple new partnerships to assist increasing sales.

● Analyzed performance metrics to refine and further optimize marketing deliverables by channel. GREAT EXPECTATIONS, Vienna, VA 1991-2000

Director, Membership/Customer Services

PROFESSIONAL DEVELOPMENT:

● Offsite conventions/conferences/workshops with multiple professional organizations focused on digital evolution and optimization of existing digital marketing efforts as well as offline campaign tactics.

● Employee of the Month – 6 times throughout career at USA TODAY.

● 5 promotions since employed with USA TODAY.

● Proficient in but not limited to: Microsoft Office applications; PowerPoint, Excel, Outlook and Access.

● Training in Exact Target, Omniture (Adobe), Sequel writing, AS400 (Genesys), multiple online platforms for campaign analysis to assist in future marketing decisions.

● Jewel Award (Company-wide recognition trophies) achieved for the implementation of a nationwide subscription acquisition campaign to Ruby Tuesday restaurants.

● Jewel Award for role in improving conversion rates by 45% for free standing inserts promoting subscription sales. Achieved by optimizing existing campaigns using geo-targeting to best performing markets and zip codes.

● Jewel Award for new business growth, securing a nationwide subscription acquisition campaign with AAA. REFERENCES:

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• Bridget Hoffman: 703-***-****

• Connie Darden: 301-***-****

• Wayna Zanders: 202-***-****

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