SHYAM LAL AMETA

M.BA, M. Sc. Ag. (Rajasthan Agriculture University, Bikaner), 19 + yrs work experience

**,******* *****, *****-*, New Vidhyanagar, Hiran Magari, Sector – 4, Udaipur(Raj.)

Contact: +91-941*******; E-mail : ac8c7i@r.postjobfree.com

Sr. Marketing Executive A

Seeking challenging assignments across the industry

PROFILE

Sincere & diligent professional with 14 years of experience across the industry

Presently serving with Shriram Fertilisers & Chemicals a unit of DCM Shriram Consolidated Ltd as a Sr. Marketing Executive.

Extensive experience in increasing sales & revenue growth of bulk fertilizers, Hybrid Seed, Pesticides, Soluble fertilizers, and value added products in the niche market.

Expertise in tapping prospects, analysing their requirements, rendering technical guidance to the clients and negotiate (commercially) for the orders.

Adept in managing the activities encompassing business development, channel management, sales planning & forecasting, market share analysis with logistic operations.

Adept at developing and effectuating innovative strategies for attainment of periodical targets with a view to optimize revenue.

An effective communicator with excellent relationship management and team development abilities.

Liasoning with all different Govt., Semi Govt. & Local Authorities i.e. Agriculture & Horticulture.

Demonstrated capability of enhancing market penetration and business expansion coupled with excellent analytical skills and primary focus to increase revenue for the organization

Acknowledged capabilities in implementation of modern inventory management systems to maintain logical inventory levels avoiding building up of dead /slow moving stock.

Core Competencies:

● Relationship Management ● Store keeping ● Invoicing ●Material Management ● Report preparation● Purchase Management ● Stock Updating ● Vendor Management ● Logistics ● Supply Chain Management ● Co-ordination ●Strategic Planning ●Team Management ●Business Development

SHRI RAM FERTILISERS & CHEMICALS (A UNIT OF DCM SHRIRAM CONSOLIDATED LTD, DELHI)

Sr. Marketing Executive Aug 2003 to Till date

Project Management

I have done project on IPM under rural development project Shriram Krishi Vikas Programme sponsored by DSCL for the period of 4yrs.

IPM programs work to monitor for pests and identify them accurately, so that appropriate control decisions can be made in conjunction with action thresholds. This monitoring and identification removes the possibility that pesticides will be used when they are not really needed or that the wrong kind of pesticide will be used.

Business Development/ Marketing

Coordinate marketing functions such as segmenting, targeting, positioning, & planning for carrying out sales of all kinds of bulk fertilizers, Seed, Pesticides, Soluble fertilizers, and value added inputs in the area.

Forecasting future price trends by the help of various research tools and analyzing the demand & supply of different commodities on time-to-time basis.

Promoting promotional activities such as Stockiest /Dealers meets Trails / demonstrations, Campaigns as a part of brand building & market development effort.

Coordinate with Large sales area and development force.

Responsible for implementing innovative methods for brand promotion and sustaining dealer loyalty. Expanding dealer network for substantial business growth improved market share.

Channel Management

Developing and appointing new channel partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product.

Coordinate various meetings/ interactions with various channel members including distributors, dealers, input suppliers & output traders.

Coordinating the entire order execution right from receipt of order to dispatch of goods following up for timely payments/ collections, ensuring prompt redressal of grievances & service claims.

Managing Distribution network & handling distributors & modes of transportation for the timely delivery of goods to the Project sites.

Relationship Management

Identifying key/institutional accounts like govt. officials, Research Stations, Universities, marks fed and strategically secure profitable business.

Relationship building with decision makers and key buyers in pre-sales negotiation stages.

Interacting & developing rapport with all external/internal constituents of client at all levels; for maximum client retention and achievement of service revenues.

Liaising with different trade partners (dealers & retailers) to achieve the budgeted numbers.

Business Analysis/ Product Development

Conducting field experiments, undertaking field trails and participating in state level/ district level farmers fair.

Interfacing with farmers and providing the advisory and counseling services on crop cultivation viz fertilization, disease prevention, harvesting and other technical knowledge about the products.

Interacting with farmers and providing advice in the selection of Agro-inputs and monitoring the results of the product through demonstration informatory sessions and lecture.

Team Management

Monitoring, recruiting & training manpower & ensuring quality deliverables in the market.

Provide direction, motivation & training to the field sales team for ensuring optimum performance.

Training the team to keeping a close check on the stocks/ outstanding figures & ensuring adherence to the norms of the co & managing products in terms of prices, quality and new products.

Worked as a Shriram Kisan Guide for 4 years ( July1999- July 2003 in Udaipur and Rajsamand in the DSCL,SFC Project Shriram Krishi Vikas Programme( SKVP ).

Shriram Kissan Guide July 1999 to July 2003

EDUCATIONAL & PROFESSIONAL CREDENTIALS

M. Sc.(Ag) 1998 From RCA, Udaipur 70%

B. Sc. (Ag. Hons) 1995 RCA, Udaipur 60%

12th (Agriculture) 1991 from R.B.S.E, Ajmer 61%

PERSONAL DETAILS

Father Name: Sh. Fateh Lal Ameta

Date of Birth: 10th Jun 1972

Marital Status: Married

Gender: Male

Nationality: Indian

Strength: Ambitious, Leading Skills, Confidence, Self Learner, Honesty, Patience.player

Permanent Address: 29,Krishna Vihar, Block-C, New Vidhanagar, Hiran Magari, Sector – 4, Udaipur(Raj.)

Language Proficiency: English, Hind, Local (Marwadi, mewadi)

DECLARATION

I here by declare that the information furnished above is correct to the best of my knowledge.

Place:

Date: (S L Ameta)

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