Sales Customer Service

Kay Lynn Scheiderer

***** **** ******* ****, ******, TX 75033

Ph: 214-***-****

*************@*****.***

PROFESSIONAL SUMMARY Seasoned professional with over 24 years of Management, Operations, Sales & Marketing experience within the Military Retail Exchange Arena, while representing the top brokerage companies and clients. I currently oversee Sales & Marketing for The Singer Group and have managed global field operations on behalf of some of the most prestigious and world renowned product lines within the retail industry, which I have listed below. I am highly involved in top level management meetings and decision making providing strategic direction and customized business plans to our clients. I possess excellent communication and management skills and have a proven track record of achieving exceptional results in sales, event planning and execution, while upholding the highest possible standards for the clients we represent. Product Lines represented: MK, Frye, Calvin Klein, AME, Marc Fisher, Steve Madden, Guess, Zigi Soho, Bebe, Tommie Copper, Royal Wines and Spirits, MYX Wines, Marich, Chuao, Bradshaw International, Anastasia Beverly Hills, Stila, Boots #7, Coach, VS, BBW, Luxottica, Elizabeth Arden, Bare Minerals, Clarins, P&G, Chanel, Parlux, Puig, Samsung, Bose, Amazon, Fuji, Toshiba, Kenmore, Craftsman, Coleman, 5.11, Nautica, Lucky Brands, Levis, Dickies, New Balance, Bissell, Wilton, Mr. Coffee, Sunbeam. SKILLS

Sales & Marketing

Public Speaking

Administration & Management

Planning & Coordination

Critical Thinking

Judgment & Decision Making

Negotiation

Complex Problem Solving

EXPERIENCE Senior Director of Marketing

The Singer Group (TSG) – Dallas, TX April 2018- Present

Oversee Global Retail Sales & Marketing for our Military Exchange clients within AAFES, NEX & MCX

Currently manage the following brokerage brands: MK, Frye, Calvin Klein, AME, Marc Fisher, Steve Madden, Guess, Tommy Hilfiger, Indigo Road, Ipanema, Ziggy Soho, Bebe, Tommie Copper, Anastasia Beverly Hills, Stila, Boots #7, Marich, Chuao, MYX

& Royal Wines and Bradshaw International.

Continue to build strong working relationships with both our clients as well as our Military Exchange Partners through open lines of communication and constant follow up in regards to actions plans and business opportunities

Involved in top level management meetings and decision making by providing strategic direction and customized business plans tailored to our clients specific retail needs

Responsible for facilitating, planning and analyzing forecasts to optimize the overall business of our clients

Evaluate vendor performance metrics and provide proactive solutions to any issues

Monitor weekly sell-through, purchase orders and the in-stock status of our product lines to maximize the business

Maintain accurate records regarding program agreements, pricing, product information, orders and vendor set-ups

Play a vital role in developing, coordinating and ensuring our field staff flawlessly execute all product and sales initiatives of our clients, while maximizing sales and upholding the highest possible standards. Our field staff consists of: Regional Mangers, Territory Managers, Merchandisers, and Beauty Advisors.

Attend market appointments and meetings to review product lines, while working with our corporate office on new and existing programs. Facilitate the buying process on product launches and ongoing brand management with military buying teams Store & Sales Manager

The Arrangement – Dallas, TX Oct 2017 – April 2018

Managed a very high-end and upscale furniture store in the Dallas area, which consisted of Modern, Rustic and Elegant pieces for the home.

Oversaw a standalone facility and remote warehouse location responsible for the inventory, sales and profitability of high-end furniture, accessories and rugs. Generated $8 million sales annually and increased sales by 10%

Responsible for the hiring, training and managing of 16 store employees which consisted of: 5 sales team members and 7 warehouse workers

Oversaw day to day store operations to include: internal controls, loss prevention, cash register operations, customer service, and inventory management, ordering/receiving of product, POG implementation, upholding merchandising standards while coordinating and executing sales events with manufacturers. Senior Director of Field Management & Operations

Military Sales and Service (ETS - Samsung) - Dallas, TX Feb 2017 –Oct 2017

Recently promoted to oversee our Samsung field exchange operations globally for 217 stores and across all military branches: AAFES, NEX, MCX & CG generating over $110 million in Samsung sales annually.

Responsible for hiring and managing 511 field personnel consisting of a support staff of 12 Regional Managers, along with 25 Territory Managers and 125 Account Managers worldwide, with a emphasis on training and development to remain competitive and successful within the military exchanges.

As a company, we possess an extensive client portfolio of product lines, which has been key in assuring a greater personnel presence and responsiveness of in-store service and needs of our customers

Play a vital role in developing, coordinating and ensuring our field staff flawlessly execute all product and sales initiatives of our client, while maximizing sales and upholding the highest possible standards for the Samsung product line

Accountable for the field execution of inventory management, obtaining optimal retail space and location, creating impactful displays to draw customer interest, while performing effective product demonstrations to maximize sales

Involved in top level management meetings and decision making providing strategic direction and customized business plans tailored to our clients specific retail needs

Senior Director of Field Management & Operations

Military Sales and Service Company - Dallas, TX Sep 2011-Feb 2017

Promoted from Regional Manager to oversee our Exchange Field operations for half the world globally 110 stores (Central, East Coast and Europe) representing an extensive portfolio of some very prestigious product lines across all military exchange branches: AAFES, NAVY, MCX & CG.

Generated $220 million in combined sales for MK, Coach, VS, BBW, Luxottica, Elizabeth Arden, Bare Minerals, Clarins, P&G, Chanel, Parlux, Puig, Samsung, Bose, Amazon, Fuji, Toshiba, Kenmore, Craftsman, 5.11 Tactical, Nautica, Lucky Brands, Levis, Dickies, New Balance, Mr. Coffee, Sunbeam, Wilton and Bissell.

Responsible for the hiring & managing of 255 field personnel consisting of a support staff of 6 Regional Managers, 12 Territory Managers and 60 Account Mangers, with a focus on training and development to remain competitive and successful within the military exchange retail market

Played an integral role in planning, coordinating and ensuring our field staff properly execute all product and sales initiatives of our clients to maximize sales, while upholding the highest possible standards of the product lines we represent

Accountable for creating impactful displays to draw customers interest, while performing effective product demonstrations to maximize sales, obtaining optimal retail space and location and inventory management,

Involved in top level management meetings and decision making providing strategic direction and customized business plans tailored to our clients specific retail needs

Regional Manager

Military Sales and Service Company - Dallas, TX June 2000-Sept 2011

Managed Exchange field operations for 41 stores in the Central Region spanning across 16 states and all Exchange branches of the military: AAFES, NEX, MCX and CG.

Generated $65 million in combined sales while representing a prestigious portfolio of product lines such as: MK, Coach, VS, BBW, Luxottica, Elizabeth Arden, Bare Minerals, Clarins, P&G, Parlux, Puig, Samsung, Bose, Amazon, Fuji, Kenmore, 5.11, Nautica, Lucky Brands, Levis, Dickies and New Balance

Planned, directed and coordinated all marketing activities for our clients while ensuring proper field execution

Developed and Implemented sales plans and initiatives while working closely with Territory and Account Managers to ensure maximum sales performance, increased market share and gross profit margins

Responsible for the field execution of inventory management, obtaining optimal retail space and location, creating impactful displays to draw customer interest, while performing effective product demonstrations to maximize sales

Accountable for the hiring, training and development of 85 field personnel with a support staff of 3 Territory Managers and Account Managers

Sales Area Manager

AAFES - Ft. Sam Houston - San Antonio, TX June 1999-June 2000

Responsible for the overall inventory, sales and profitability of 5 departments: Softlines, Cosmetic, Fragrance, Handbag and Jewelry generating $10 million in annual sales and increased sales by 15%

Managed 20 store personnel and 2 supervisors with an emphasis in training and development

Oversaw day to day store operations to include: internal controls, loss prevention, cash register operations, customer service, inventory management, ordering, and POG implementation, upholding merchandising standards while coordinating and executing sales events.

Sales Area Manager/Store Annex Manager

AAFES - Ft. Sam Houston - San Antonio, TX June 1997-June 1999

Managed a standalone facility and remote warehouse responsible for the inventory, sales and profitability of 6 departments: Furniture, Appliances, Hardware, Sporting Goods, Toys and Garden Center generating $5 million in annual sales and increased sales by 10%

Responsible for hiring, training and managing of 31 store employees along with 3 managers and 2 supervisors

Oversaw day to day store operations to include: internal controls, loss prevention, cash register operations, customer service, and inventory management, ordering/receiving of product, POG implementation, upholding merchandising standards while coordinating and executing sales events.

Sales Area Manager

AAFES - Ft. Bliss - El Paso, TX Dec 1994-June 1997

Managed sales and inventory, while maximizing revenue growth and bottom line profitability of 6 departments: Cosmetic, Fragrance, Jewelry, Giftware, Linens and Luggage Departments generating $8 million in annual sales and increased sales by 12%

Responsible for hiring, developing and managing of 15 store personnel and 1 supervisor

Oversaw day to day store operations to include: internal controls, loss prevention, cash register operations, customer service, inventory management, ordering of product, POG implementation, upholding merchandising standards EDUCATION BBA: Management - Dec 1994

BBA: Marketing - Dec 1994

The University of Texas at El Paso - El Paso, Texas AWARDS Military Sales and Service - Winners Circle Award 2001 Military Sales and Service - Regional Manager of the Year 2006, 2007, 2009, Military Sales and Service - Presidents Club Award 2002, 2003, 2004 Army & Air Force Exchange Service - Excellence Award 1998 Army & Air Force Exchange Service – Honors Award 1997

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