Marketing Specialist
Resume:
EXTRACURRICULARS
Delphie Williams
EDUCATION
B.S., Business; Minor in
Communications
Focus: Marketing; Public
Relations
Virginia Polytechnic
Institute and State
University
Blacksburg, VA
SKILLS
Excel
Photoshop
In Design
Illustrator
Video Editing
Public Relations
Fast Adaptation
Marketing/Sales
Project management
Branding/design
Leadership
Event Planning
Communication
Google Ads Certified
********@**.***
linkedin/in/delphiejw
Charlotte, NC
CONTACT
LANGUAGES
English - fluent
French - fluent
Spanish - intermediate
Community and Service Positions
West AJ Community and Service council
Residential Hall Welcome Week Leader
and Leadership council 2015/16
WUVT 90.7 FM – Radio Station
FM DJ
Public Relations and Promotions Team
Alpha Phi Omega Co-ed service fraternity
Pledge Class Vice President
Pledgemaster Assistant (2016-2017)
Student Communication Advisory Board
Creative input and decision making for
Virginia Tech communication systems
EXPERIENCE
Social Media Manager & Creative Assistant, The Crop Stop, 2016 – 2019 o Produce trend research and analysis improving targeted product selection o Generated fashion content resulting in a 49% increase in sales and 62.1% increase in traffic
o Created brand ambassador program involving relationship building and sales support
o Manage all Instagram efforts including ads, content, engagement, campaigns Sales Associate, Red Ventures, 2018
o Generated $26307 in revenue in the first 4 weeks for partners o Completed sales training: product knowledge and salesmanship o Drive profit through inbound/outbound calls using persuasive sales techniques o Extensive use of Microsoft Excel to analyze metrics through the use of formula writing, lookups and logic statements
Marketing Intern, Virginia Tech Finance Department, 2017-2018 o Conceptualized social media presence and brand awareness o Actively participated in new website development: Wordpress & Ensemble o Involved in the hiring of new interns
Marketing Intern, Benny Marzanos LLC, 2017 Summer Internship o Entrusted as Head of Marketing following a leave of absence o Social media optimization: gained Instagram accounts 2000+ followers each o Orchestrated campaigns/outreach movements through relationship building and partner acquisition
o Reduced unnecessary expenditures by 45% through budget analysis o Created customer profiles and demographic charts through qualitative and quantitative research
o Coordinated analysis and research resulting in a 25% return customer increase Marketing Intern, Authentique Art Gallery, Dubai, U.A.E, 2015 Summer Internship o Enhanced gallery rebranding by creating a series of networking events o Co-produced all event promotional items for the Dubai Design Week o Provided creative input to gallery design and coordinated with international content providers to support the Dubai Design Week proposal o Modeled and analyzed results to measure effectiveness of sales project Virginia Tech graduate with strong adaptation and resourcefulness skills from consistent family relocation around the globe. Hands on worker known for combining strategic approaches and innovative ideas.
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