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Strategy, Client Service, Sales Operations

Chicago, Illinois, United States
January 29, 2019

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Energetic, strategic and agile, professional with a history of success in developing partnership opportunities, improving processes and efficiencies, driving multimillion-dollar growth and delivering value to clients. Track record in proactively owning and solving complex business challenges and architecting strategies, processes and go-to-market stories that generate results. Excellent leadership by initiating cross-functional projects and motivating accountability throughout the process. Regularly engage with executive leadership to partner on new business development ideas and business models. Strong business acumen combined with an enthusiastic spirit that continually exceeds leadership expectations. LIQUIDUS MARKETING (previously Shoplocal), CHICAGO, IL 2015 - PRESENT Senior Director, Business Development (2017 – present) Provide national sales team with strategic leadership throughout the sales cycle for a digital marketing firm recently named in Crain’s Top 50 Fast Companies and Deloitte’s Fast 500. Maintain expert technical knowledge of firm’s personalization products and drive further innovations through collaborative partnerships. Demonstrate mastery of company’s value proposition and how its unique tech capabilities and launches can be developed into go-to-market plans and collateral.

Dramatically improved firm’s revenue insight by developing a custom end-to-end sales cycle process, utilizing Salesforce techniques. Tracked success of sales techniques to close deals, evaluated what products were positioned and pitched vs. sold in deals, and monitored client retention and strategic account development.

Held a lead sales operational role in working cross-functionally to ensure capabilities were formalized and roles and responsibilities were clearly outlined in statements of work and proposals.

Improved sales support strategy and external communications of company strategy, including developing and managing strategic partnerships, such as an exclusive agreement with Pandora.

Contributed to the generation of $10M in sales by developing scaled value proposition and product positioning that helped to retain key current clients and to attract new prospects.

Led company-wide collaboration of work to successfully retain $2M in business with a mass grocer and $1MM with a mass department store.

Acquired a competitor’s business valued at $1M by effectively nurturing the sales team with expert product understanding and positioning.

Received executive praise for remaining agile and supportive during the merging of 2 businesses into 1 business after company was acquired in 2016.

Director, Content Strategy (2016 – 2017)

Promoted to oversee the use and application of database content in advertising technology. Strategically curated product messaging by audience for use in campaigns. Wrote and presented business cases to executive management for solution development and collaborated with product management to ensure product and/or enhancements came to fruition.

Identified opportunity to win new business from existing clients in the retail franchise sector. Increased an existing client’s spend by 10% through architecting a successful business model with high margin, as well as supporting marketing collateral and training sellers.

Instrumental in driving $1M in additional revenue by working with product development to enhance features for API ad technology.

Consulted with clients on the intricacies of ad tech setup and tracking required for each campaign placement. Senior Client Partner, Media Solutions (2015 – 2016) Hired to take on a major initiative involving the development of media focused processes between Client Partners (Account Managers) and every other department within the company. Clients spanned 25 top retailers, including Lowe’s Home Improvement Verizon, The Home Depot, and Publix.

Generated $2M in incremental sales for Lowe’s Home Improvement as well as other clients by developing an effective workflow between sales, client partners, and operations.

Meticulously aligned 25+ campaign audiences with personalized messages at the local level product price and item messaging for Lowe's. product price and item messaging for Lowe’s.

Won annual award for excelling in company’s core values of being audacious, agile, collaborative, and curious (2015).

Launched internal database process with Facebook that allowed versioned messaging to be delivered to users in ads, which was a first for Facebook and Shoplocal during this period.

Client Service and Satisfaction

Cross-Departmental Liaison

Partnership Operations


Account Management

Sales Operations

Go-To-Market Strategies


Lindsay DeVore – Page 2-773-***-**** ■ EDO, CHICAGO, IL 2013 – 2015

Senior Manager, Client Services & Strategic Partnerships (2014 – 2015) Developed, executed, and managed client service plans to support sales directors during the pre- and post-sales process for a provider of advertising technology services. Ensured client satisfaction and renewals through expanding the scope, level, and caliber of client service. Clients included: Ulta, Verizon Wireless, Travelocity, O'Reilly Auto Parts, Best Buy, Domino's. Served as day-to-day contact for a key client during its campaign launch.

Generated $7M in client renewals.

Led cross-functional internal/external team in the testing and implementation of a new data flow process that led to a streamlined infrastructure to communicate back and forth with partner, Citibank. Due to the data received via the workflow, our reporting was more robust which led to more insights and client renewals.

Increased mass beauty retailer’s budget by 55% through strong relationship management and optimizations. Account Manager (2013 – 2014)

Served as day-to-day contact in managing campaigns 25+ clients, including management of client objectives, expectations, and timelines.

Generated $2M in incremental sales by cultivating strong relationships with clients and articulating the company’s value via insights.

Partnered with analytics team to develop reporting insights reflecting revenue performance through Salesforce. STARCOM WORLDWIDE, CHICAGO, IL 2011 – 2013

Digital Media Supervisor

Led strategic development of high-impact digital and cross-channel campaigns for clients of a media agency, including Kraft Foods (Jell-O, Miracle Whip). Managed $22M budget and 2 direct reports.

Coordinated $22M cross-channel campaign for Kraft, which led to an uptick in pallet orders from grocers.

Quickly learned new buying techniques across digital video and mobile.

Planned an engagement-based cinema experience that integrated mobile sampling for mayonnaise through Shazam technology (first-ever campaign of this nature in CPG).

OMD, CHICAGO, IL 2008 – 2011

Strategy Supervisor (2010 – 2011)

Promoted to manage strategic development of media plans for digital, television, and print planning for a key client (Intel Global Corporate) of a global media communications agency. Formulated media plans that met budget parameters and delivered results. Served as Intel’s day-to-day contact at the campaign level. Managed $26M budget and 3 direct reports.

Expanded Intel’s corporate footprint by orchestrating media campaign aimed at C-suites. Increased Intel’s global citizenship score by 11% and digital engagement of C-suite target by 15% through success of global media plan.

Leveraged past performance to make a case for increasing Intel’s next media campaign’s budget by 53% YoY.

Directed strategy implementation and coordination of 6 tactical buying teams to ensure proper campaign activation, optimization and performance.

Digital Strategist (2008 – 2010)

Created media plans and activated digital components for Intel (U.S. Consumer). Exhibited an in-depth understanding of digital analytics

(including custom weighted performance methodology) and led all optimizations. Developed, managed, and presented reports on performance to Intel monthly. Managed $2M budget.

Increased awareness and engagement of mass micro processor’s importance and value in the market by supporting a consumer-facing media campaign.

Negotiated first-ever audio change of the NASDAQ’s opening bell to the client’s signature music. Attended the bell ceremony and stood on stage with agency and client leadership.

Managed custom microsites on 2 major technology websites. SUMMARY OF PRIOR EXPERIENCE

Account Executive – ID Media, Chicago, IL (2008). Drove demand generation results for DeVry University by developing localized media plans. Supported all media and event components of market-level campaigns. Assistant Media Planner / Media Coordinator – Malone Advertising (now Geometry Global), Akron, OH (2006 – 2008). Promoted to manage John Deere’s campaigns with different media and budgets across 15 mass tractor company locations. B.S., Journalism & Mass Communications (Major – Advertising; Minor – Marketing) – Kent State University Technical Skills – Salesforce; MediaOcean; MOAT Pro; Clearslide; Winmo, Microsoft PowerPoint, Excel, Word; Knowledge of API technology, Ad Technology and Ad Serving.


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