Design Marketing
Resume:
gary klein
www.garykleinstudio.com
****@***************.***
Results-driven, tech savvy, hands on Interactive Creative and Product Director with 15+ years experience leading UX/UI design and development teams in launching strategic, effective, and innovative web and mobile apps, SaaS platforms and digital marketing initiatives. Successes include conception, design and implementation of large-scale product and site rollouts, feature roadmap execution, mobile strategies, brand and design system establishment and creating high converting marketing and demand generation campaigns. Director of Product & Creative, digipunk llc New York, 2016 to present Digipunk provides product definition, design, development, customer acquisition, retention and programmatic advertising solutions for its 2+ million member brand group of dating and social networking websites and apps as well as acting as a digital agency for external client projects. o Define and continuously improve the product, user experience and brand vision for digipunk’s digital products and marketing efforts. o Established systems and processes for research, strategy development, product definition, UX/UI design and front-end development. Hands on with product and UX definition, design, site and app coding with javascript frameworks, CSS, HTML in an agile, sprint based cloud platform development environment. o Create and ensure best of industry experience for the 2+ million subscribers to digipunk’s web and mobile products while maintaining quality and consistency of branding, marketing and design.
Creative Director, Acotel Interactive New York, 2011 to 2016 Creative Director, Bucksense, Inc. New York, 2014 to 2016 Led and mentored UX/ UI design and front-end app development teams to launch captivating digital experiences across multiple platforms and technologies. Recruited product, marketing, business development and technology stakeholders and teams in the process of creating highly engaging digital products and brands.
o Developed B2B, Ad Tech, social gaming, e-learning, social networking web and mobile sites, iOS, and Android apps and games with yearly revenues of over $100m o Led product conception and development from ideation to delivery. Workshopped and produced UX and product artifacts and documentation. Created and maintained brand systems and ensured consistent quality of product and customer experience. o Staffed creative and technical teams, allocated resources, defined timelines, sprints and deliverables. Challenged and motivated international design and development teams, vendors and outsource resources across multiple locations. Creative Director, Flycell, Inc. New York, 2005 to 2011 Creative oversight for dozens of web and mobile sites and apps Managed and mentored teams of designers and developers while cultivating an environment of sustained creativity and professional growth within a international leader in digital entertainment. o Established Flycell’s best of industry web and mobile presence and successfully expanded the brand from its U.S. base into 30+ international markets. Identified and implemented workflow, productivity and communication process improvements. o Led creative development of marketing campaigns producing a single year acquisition of 9.5M subscribers worldwide
o Led website and purchase process redesign resulting in 16% increase in user downloads and a 3% decrease in customer churn. AT&T and Accenture rated the resulting new site “Best of Industry” in a report on the Mobile Entertainment Industry. gary klein
www.garykleinstudio.com
****@***************.***
Principal, garykleinstudio.com New York, 2001 to 2005 Provided full service UX/UI design, branding and technical services. Educated clients on design, strategy and UX best practices, usability, marketing strategies, content development, and technology.
Clients include: The New York Times Company, Flycell Inc., The Cambridge Public Health Department, Libra Securities and intellectConnect.com Vice President / Creative Director, original.com New York, 1997 to 2001 Led creative department of pioneering web design and internet strategy firm. Partnered in strategic decision making, client pitches and acquisition, business development, staffing and budgeting. Client base included Fortune 500 companies, non-profits, small and medium sized businesses, media outlets and social networking sites. o Creative Director for CBS Television Network’s first digital agency o Developed sites for other CBS properties including The Late Show with David Letterman, NCAA Basketball March Madness, Master’s Golf, The Country Music Awards, and dozens of TV movie, sports, music and soaps specials o CBS TV website ranked “most usable” network TV site in USA Today o USA Networks selected original.com to design the website for the French Open Tennis Tournament
o Won PBS/POV invitational competition to develop POV documentary sites o Chosen by Simon & Schuster to develop concept and design for key sections of the SimonSays.com website.
Note: original.com is no longer in business
Art Director, original.com New York, 1995 to 1997 Coordinated client web site development and maintenance. Served as primary client liaison. Managed expansion and daily updating of the CBS Television Network website. Representative clients included: CBS Television Network, USA Networks, PBS/P.O.V., The ARK Restaurant Group, Seoul Mobile Telecom and Simon & Schuster Online Education
Master of Arts New York University, New York
B.A. Architecture (with honors) Columbia University, New York Post-www.graduate garykleinstudio.studies com National portfolio, Academy case studies of Design, and NY resume Academy of Art www.linkedin.com/in/garyklein my LinkedIn profile
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