Marketing Health
Resume:
HEIDI LEE
**** **** ******** **. ***. ****
Springfield, MO 65804
*********@*****.***
EDUCATION:
May 1994 - Southwest Texas State University, San Marcos, TX Dec. 1997 Bachelor of Health and Wellness Promotion Focus: Corporate Wellness
GPA: 3.4 overall, 3.7 in major
Health Projects:
*Health Awareness Brochures *Individual Dietary Analysis
*Health Risk Appraisal *Behavior Modification Plan EXPERIENCE:
Jan. 2000- Christian Health Care, Springfield, MO
Jan. 2004 Divisional Director of Marketing/Social Services
Developed, supervised and oversaw all marketing strategies for over 20 Skilled Nursing facilities, Assisted Living facilities, and Independent Living units in Arkansas and Missouri
Planned, developed and led marketing and social service conferences for all facility administrators and social workers
Developed and implemented all media advertising, including television, magazines, newspapers, promotional materials and promotional goods
Worked with residents and their family members to resolve any complaints or concerns, and worked with facility staff to address all concerns and comply with all state regulations
Interviewed, hired and trained all social service/marketing employees for all facilities
Worked with hospital physicians and social workers to maintain, improve and provide the highest quality of healthcare in our facilities
Led the Christian Health Care Ethics Committee, which included the participation of Mercy Hospital and Missouri State University Ethics Department
Feb. 1999 - Balanced Care Corporation, Springfield, MO Jan. 2000 Regional Provider Relations Representative
Developed, supervised and participated in the implementation of marketing strategies for multiple facilities, including Skilled Nursing, Assisted Living and Independent Living units
Planned and developed marketing collaterals, including the origination and production of "Patient Home Assessment" and "Prescription Identification Card" for use by all Missouri Balanced Care facilities
Developed and delivered multiple marketing presentations to facility administrators and admissions coordinators
Member of Balanced Care Ethics Committee
2
Member of Balanced Care Home Health and Hospice Professional Advisory Committee
Member of Best Practices for Nursing Homes Committee, Skaggs Hospital, Branson, MO
June 1998 - Milestone Healthcare, Inc. (Contracted through Cox Health Systems), Feb. 1999 Springfield, MO
Community Relations Coordinator/Case Coordinator - Rehabilitation Services
Developed and supervised marketing action plans, referral source networks, and professional and community education programs
Planned and developed media campaigns, facility events, and marketing collaterals
Assessed and determined patient admissions/denials in accordance with HCFA-10 Guidelines
Springfield Chamber of Commerce representative for Cox Walnut Lawn Hospital
Member of Springfield Health Services Committee
Member of Patient Satisfaction Committee for Cox Health Systems Jan. 1998 - Redwood Springs Assisted Living Community, San Marcos, TX May, 1998 Marketing Director
Developed and implemented sales and marketing action plans
Organized and chaired daily conferences with staff to discuss operations, projected unit turnovers, and related issues
Monitored occupancy and conversion ratios, industry trends, and legislative/regulatory issues
Responsible for the development of brochures, press releases, and advertisements describing community services
Organized and conducted special events and presentations relating to community education
Aug. 1997 - Seton Medical Center - Cardiac Rehabilitation, Austin, TX Dec. 1997 Cardiac Rehabilitation
Evaluated, prescribed, and monitored exercise regimens
Developed and presented educational lectures
Represented Seton Medical Center at community health fairs 3
COMMUNITY
INVOLVEMENT:
Leadership Springfield- Class XV11
610-A East Battlefield #234
Springfield, MO 65807
****@*********************.***
Adoption for Families- Board Member
Vice-President
1310 East Kingsley St. #B
Springfield, MO
4
REFERENCES
Marigrace Gainer, Program Director for Cox Walnut
Lawn Rehabilitation Services 1990-1999
3535 S. National
Springfield, MO 65807
*******@*****.***
Phyllis Stayton R.N., Owner/Director of Clinical Services Christian Healthcare/Cornerstone Health Care
#1 Redbud Lane
Kimberling City, Mo 65686
Dr. Jean N. Moore, MD
Jordan Valley Community Health
440 East Tampa St
Springfield, MO 65806
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