COVER LETTER

I am an accountant by education, and a marketer by profession. My being an accountant did not limit me to stay in finance. I ambitiously endeavored to become a marketing person to complete my understanding of what business is all about, so to cater best internal and external customers. After all, marketing is about numbers.

As VP-Marketing in Alico Impex International, I was able to open 16 distributors nationwide, which played the big role in advertising/promotion and placement, making the products available in the local areas of Luzon, Visayas and Mindanao. The most challenging task was to take care of the Triple A customers, satisfying their discriminating taste and go beyond the conventional way, which entailed tailor fitting, that which includes but not limited to taking care not only their professional necessities, but also of their personal and family needs.

As Marketing Manager of Philippine Bible Society, on my first year, we exceeded corporate target by 38%, which was first time ever for this company to enjoy. I had global marketing business travels dealing with our clients in all parts of the world, as my basic job was to make known our products to Oversees Filipino Workers (OFW) and partner with them in the meaningful distribution of the Bibles where Filipinos are present abroad. I was responsible for training a 30 member sales and marketing team, setting goals and objectives, establishing implementation plans in details, and ensuring to meet said plans, hence, meeting the bottom line objectives of the organization on a regular basis.

In both stints, INTEGRATED MARKETING COMMUNICATION was one of my major roles where I did a lot of verbal and written communications to relay corporate messages with care and accuracy to protect the organization’s image in support to its mission, vision and advocacies. My superiors were pleased at how I handled and how I enjoyed speaking before a large crowd using persuasive marketing presentation in order to embody the targeted audience to patronize our advocacies relative to meeting bottom line objectives.

Also, you may take note that your company can take advantage of my 14 years solid and excellent experiences in both a UK based and an American Multinational manufacturing companies in credit & collection management, as well as in corporate internal audit.

In internal audit, I had the privilege to be trained by our New York head office in compliance audits in the three (3) major business cycles: the Production cycle, Revenue and Expenditure cycles. With this, I was able to institute continuous improvement philosophy, setting up and reviewing policies and procedures that would best cater the needs and provide satisfaction to the selective taste of our customers. I worked closely with our HR, Marketing and Sales and production management and workforce. It made me skillful in the reengineering, simplification and documentation of workflow processes, streamlining job functions/key roles in connection with people’s capabilities and potentials, identifying work redundancies and maximizing people’s productivity.

I trust that you find me a great contribution to your organization’s quest for greater heights.

Truly yours,

Franciela R. Torreja

FRANCIELA R. TORREJA

Antipolo City, Rizal, 1870, 099*-***-****, ac8aqq@r.postjobfree.com

Seasoned Corporate Strategist and Leader. A well rounded professional with more than 25 years of corporate leadership. Adept in strategic business planning, corporate branding, customer focused satisfaction, market research, product development, promotion & advertising, integrated corporate communication, supply chain management, operations & staff training. Experiences gained from UK and US multinational corporate environment. Obtained training in Denver, Colorado/Nashville, Tennessee, USA, HK & Indonesia.

WORK EXPERIENCE

Teledirect Asia Philippines / BPO, Account: Airbnb, Ortigas Center & Sheridan, Mandaluyong

Case Manager – Mar 27, 2017-present

Sykes Asia Philippines / BPO, Account: Pearson, Shaw, Mandaluyong City

Technical Support –Dec 7, 2016 - Mar 7, 2017

Alico Impex International Corporation, Pharmaceutical/Medical Devices, Quezon City, M.M.

Vice-President, Marketing – Dec 2010 – Apr 2014

Philippine Bible Society, Incorporated, Publishing, Rosario, Pasig City

Marketing Manager, Nov 2004-Oct 2010

Society Publishing, Incorporated, Publishing, Manila, Philippines

Executive Assistant/Operations Manager/Marketing Manager

May 2003-Sept 2004

Bristol Myers Squibb Mead Johnson, Pharmaceutical/Nutritional, Makati City, Philippines

Corporate Internal Auditor, Aug 1995 – Apr 2002

Pacific Products, Incorporated, Chemical Manufacturer, Cainta, Rizal

Senior Credit Analyst, Aug 1988 – Aug 1995

EDUCATION

Saint Peter’s College of Ormoc (a branch of St. Scholastica) Ormoc City, Leyte

Bachelor of Science in Commerce, Major in Accounting, graduated in Mar 1987

Received the highest recognition, delivered the Speech of Gratitude before the graduates as one of the highlights of customary graduation rites.

Cora Doloroso Career Center, Recto, Manila, Philippines

Personality Development/Image Course, graduated in Feb 1988

Visual poise (posture, basic ramp, grooming, wardrobe)

oBetter understanding self and developing ability to pick up wardrobe and accessories appropriate to own figure, personality and occasion.

oImproving posture and bearing as well

Modern Social Graces - Developing effective oral communication will be taken up in depth.

Conversation Abilities - Possessing etiquette that provides unerring instincts to do what’s appropriate for whatever situation.

CHARACTER REFERENCES

Rev. Rumel B. Caballero, Spiritural Adviser Persinal - 090*-***-****/093*-***-****

Winnie G. Vivar, Former Officemate Occupational 092*-***-****

Cora De Jesus, Former Subordinate Occupational - facebook/corazon.dejesus.39

Nora G. Lucero, Former Superior Occupational- (02) 526-7777

Ruth Remedios L. Molato Academic- ac8aqq@r.postjobfree.com

ADDITIONAL SKILLS

Persuasive Communication

oClear communication, articulate in verbal and written English

oNegotiation - communication skills focused on understanding customer needs and developing solutions, thus gaining trust and confidence that is mutually beneficial to customer and company.

oUnderstanding of customer psychology for more effective problem-solving.

oConflict resolution; able to stay calm when confronted with angry customers and defuse tensed situations.

Analytical thinker

oAbility to go beyond product knowledge and ability to teach others

oProven ability to grasp product knowledge to rapidly address customer questions and complaints.

oKeen on study and research - able to extract product Features, Advantages and Benefit that is needed to persuade a customer to believe, use and advocate product/service.

oAble to extract answers as to what, when, how and why.

Creative mind, pertaining to arts and music

oAble to sketch portrait and landscape

oSinger, voice coach

oDancer, choreographer

Above average computer literacy (excel, word, power point, movie maker, access)

POSSITIVE TRAITS

Positive attitude, adaptable, very attentive, can attend training for long hours, can stay focused

Maximize time to be used only for beneficial activities, never waste time

Disciplined in attendance and punctuality – love to arrive first, and leave last

Courageous and undaunted with numbers and people

Strive to be the best in all areas of life

Diligent, conscientious, resourceful

Patient and find value in teaching others until principle is learnt

Contact this candidate