Social Media Manager

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Omalita Balgobin

South Ozone Park, Queens, NY 11420

+592-***-**** **********@*****.***

Highly motivated and ambitious marketing professional with over 4 years of experience in the retail and social media marketing fields. Hard-working team player with experience in the planning, implementation and control of market research and sales promotions both in the retail and social media industries. Technical skill set includes Microsoft Office Suite, Adobe Photoshop and Illustrator, data analysis, as well as HERO Retail Management software. Work Experience

Guyana Marketing Corporation – Georgetown, Guyana

Marketing Officer September 2014 to December 2018

Networked with local, regional and international investors to create market opportunities for local small businesses as well as for the Guyana Shop brand.

Planned and executed internal and external promotional activities.

Represented company at local and regional trade shows and exhibitions.

Dealt with customer/client inquiries about products stocked by the Guyana Shop and services offered by Guyana Marketing Corporation.

Instituted a 43% organic follower-ship growth for Guyana Shop’s Facebook page in 24 months.

Delivered Guyana Shop‘s Instagram page from non-existence to 468 followers in under 14 months.

Managed Guyana Shop Retail Corners across the country, including corner at the Guyana Marriott Hotel Georgetown.

Created posters/flyers for promotional activities as well as advertisements for newspapers and magazines.

Created an “Agro-Processors’ Catalogue” to enable distribution of GMC‘s supplier information to investors and potential investors.

Acted in the capacity of Manager at the Guyana Shop in the absence of the shop’s manager. Responsibilities included, but not limited to, maintaining statistical and financial records, dealing with customer queries and complaints, overseeing pricing and stock control. Housty Designs – Georgetown, Guyana

Social Media Coordinator (Part-Time) September 2017 to December 2018 Social Media Officer (Part-Time) May 2015 to September 2017

Over looked a three member team of Social Media Managers.

Researched audience preferences and discovered current trends to be leveraged for specific client needs.

Administered the creation and publishing of relevant, original, and high-quality content.

Stayed current with changes in all social platforms in use to ensure maximum effectiveness.

Suggested new ways to attract prospective customers, like promotions and competitions for all clients.

2 P a g e

Managed content on Social Media platforms (Facebook and Instagram) for clients in a variety of industries.

Market research and planning for each client.

Created a regular publishing schedule via Trello.

Analyzed and reviewed content strategy to implement specific and timely marketing campaigns.

Created high/print quality flyers, brochures, posters, labels, calendars, logos, etc. using Adobe Photoshop and Illustrator.

Education

University of Guyana – Georgetown, Guyana

Bachelors of Social Science Marketing 2018

Skills

Good Communication (Verbal and Written)

Time Management

Team Leader

Flexible team Player

Creative

Detail Oriented

Proficient on Microsoft Office Suite

Adobe Photoshop, Illustrator

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