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Sales Social Media

San Juan, San Juan, Puerto Rico
April 30, 2019

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María González Pérez

787-***-**** (day/evening)

Cacique St. 2318 Apt 4-B San Juan, PR 00914

Proven strategic-oriented bilingual marketing, sales and service professional with vision, leadership, and tenacity to successfully capture market share and accelerate revenue growth. Versatile marketer in business development and expert in relationship building and long-term client retention. Strong ability to identify and target niche markets to create demand to rapidly come up to speed in new environments and consistently deliver results.


Creative marketing planning and execution ability to envision innovative and effective sales, targeted marketing, and events, develop strategies, and follow through on all details to ensure successful implementation.

Strategic sales proficient in all stages of the sales process—proven ability to communicate and present to large and small groups, develop new business and to build and maintain positive customer relationships through continuous follow up and service.

Management and leadership lead teams, direct project/program logistics, and manage multiple projects simultaneously.

Home Inspector Verified and documented damages post Maria’s Hurricane, and make recommendations to FEMA for the applicants claim.


Admissions Officer Institute of Beauty Careers, Miramar – San Juan, PR 05/2017-to Present time

Key Initiative: Commissioned to build school visibility, awareness and drive enrollment for technical and certificate programs—Cosmetology, Barber, Advance Cosmetology, Esthetics and Make-up Artist, “Full Specialist " (Professional make-up and Nail technique), Therapeutic massage —competing directly with institutions of higher education. Start presence in Miramar was on May 1, 2017. Beginning with zero student and without parking facility. We closed operations from September 20, 2017 to January 15, 2018. By May 2018, we included parking facility. Of all the challenges, the institute had income in diploma-level programs of 360,000.00 and seminars of 288,000.00 as of the date of December 2018.

sIdentified potential students via targeted recruitment and marketing strategies and interactive orientation sessions at area high schools, social media/Facebook and career fairs leveraging communication and presentation skills to influence the undecided and gain enrollment applications. Develop Business with public and private institutions.

sAdvised, counseled and worked with students on choosing educational programs and classes to achieve short-term and long-term career options.

sCreated proposals for short-term courses for special communities, adding value to both the institution and student body.

sRefers Professor to faculty. And look for employment opportunities for students and refer them to beauty salons, spas, barbershops, nail technical centers and make-up artists.

Home Inspector FEMA Contractor WSP USA Inspection Service, San Juan, Puerto Rico (contract) 11/2017- 01/2018

Key Initiative: Performed Inspections and assessed damage of residences. After the Hurricane Maria, work was done with poor public services, but the daily goal of visiting to 7 houses a day was reached and the report of the inspected house was sent daily, in order to comply with FEMA that the affected had a prompt response in 48 hours after being visited.

sDocumented the damages sustained based on knowledge of constructions techniques.

sAssessed damage to dwellings and the overall habitability of homes and addressed each appropriate field using the ACE 4 filed software.

Reviewed, analyzed and verified occupancy documentation provided by applicants such as mortgage payments books, deeds and various insurance documents.

sProvided orientations about disaster assistance program information to applicants.

sIdentified possible allegations of fraud or abuse by applicants.

sHandle suspicious and problematic disaster assistance claims while performing the inspections.

sConducted quality, timely and compassionate housing inspections services for disaster survivor by exceeding FEMA’s performance targets through innovation, preparedness, and operational excellence.

Collector Specialist Transworld System, Inc.-Guaynabo, Puerto Rico 05/2016 – 04/2017

Key Initiative: The duties of a Collections Specialist include collection calls and/or correspondence in a fast paced goal oriented collections department. Providing customer service regarding collection issues, process customer refunds, process and review account adjustments, resolve client discrepancies and short payments.

sSpecial project of first party billing for the client: Liberty Cablevision Puerto Rico, of Puerto Rico.

sWorking invoices between 70 to 90 days in delay, recover payment within the period of 10 days of suspension of service, exceeding expectations in the reconnection and retention of the client.

sNegotiated to pay half in delay balance, and the other half: make a payment plan in the next 4 future billing with the renewal of service contract for one year. Adjusting the need and budget of the client with a package of services of equal or lower cost.

sSurpassing the expectations in the coordination and recovery of equipment to the clients who will not continue with the services.

Brand Integration Executive (Freelance) De la Cruz-Ogilvy &Mather affiliate – Guaynabo, PR (contract) Dic.2015- Feb.2016

Key Initiative: Assist in handling the workflow between the advertising agency and our client Sears Roebuck and Company following strict guidelines and procedures in productions to newspaper and shoppers advertising. Project management and team work to ensure the time line is achieved and work created, approved by the client and send into production.

Developed internal quality assurance and issues resolution and response processes for advertising. Interface daily with internal partners in accounting, production and the management team. In charge of researching and analyzing competitors advertising efforts with the intent to maximize strategies and increase sales.

Sr. Enrollment Representative University of Phoenix, Guaynabo, Puerto Rico 04/2005 – 08/2015

Key Initiative: Personally recruited by Enrollment Director and Campus Director during growth spurt and challenged to meet aggressive enrollment and retention goals, drawing upon successful career in institutional marketing and expertise in admissions counseling.

sConsistently ranked among top 20% of enrollment advisors averaging 95 % to 100 % in new student retention rate over the course of 10 years, taking home the Leadership Summit Award, attributable to strong counseling during Q&A sessions to identify student interests and career goals, assess eligibility, recommend solutions and degree programs, respond to inquiries, advise on student aid, and follow-through to address any problems or issues.

sDelivered highly consistent and predictable enrollment results, meeting or exceeding targets for each quarter with an average 50% closing ratio for the first six years prior to major shift in qualifying criteria requiring students to be fluent in English.

sDeveloped administrative changes in application procedures that allowed for a quicker and more accurate enrollment process.

sRecognized as subject matter expert on financial options and international students, heading inquiries on federal student aid, grants, loans, scholarship programs and Visas.

Represented the University in outreach/community activities to support strategic plans, drive leads, and broaden pipeline.

Assisted customers answering questions such as item price or location and handling bulky/ heavy items.

Operate an electronic checkout system to records files, total customer information and make correct change.

Performed a variety of duties in handling, preparing and maintaining stock levels of promotions items.

Prepared and maintain a variety of documents to order to financial and academics department as needed, reconcile invoices and submit requisitions.

Maintain security, safety and sanitation practices and procedures.


MBA - Global Management UNIVERSITY OF PHOENIX, Guaynabo, PR 05/2012

BBA – Marketing UNIVERSIDAD DEL ESTE, Carolina, PR 05/2004


sPrivate Loans

sCampus Compliance Self- Assessment

sParental Nondisclosure

sDirect Loan Program UOPX - FAQ's


sCriminal and Security Programs

sFinancial Aid - Direct Loans (ES)

sEnrollment and Lead Management Guide

sSetting Clear Student Expectations Assessment

sTraining Student Web Page

sTime Management & Strategy

sHelping Clients Succeed

sThinking Critically

sProject Progress Competency Model

sThe Federal Trade Commission (Federal Trade

sCommission), the national agency for consumer protection, is responsible for the enforcement Fair.

sDebt Collection Practices Act (FDCPA), which prohibits debt collectors from using abusive practices unfair or deceptive to collect a debt.

sWSP/FEMA Home Inspector Contractor-

sDeployment preparedness, Inspector Policy documents and government issued equipment. Badging and fingerprints refence.


Assist with special projects as they arise. Required Knowledge, Skills, Abilities and Competencies:

*Proven ability to communicate effectively over the telephone.


*Demonstrated excellent written and verbal communication skills.

*Ability to prioritize workload and possess excellent organizational skills.

*Ability to analyze data and make sound recommendation.



Over 10 years of computer experience with E-Mail and FAX communications MS Office Suite (Word, Excel, PowerPoint, and Outlook) FACS, livevox, ACE 4 WSP field Software and APA.

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