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Social Media Manager

North Canton, Ohio, United States
April 30, 2019

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Akron/Cleveland, OH Mobile: 330-***-****


Senior Communications professional with expertise planning and executing targeted communications aligned with business objectives for Fortune 500 global organizations. Focused on continually improving organizational reputation and performance through strategic communications. Demonstrated competencies:

Corporate Communications

Financial Communications

Social Media

Communications Strategy

Crisis Communications

Media Relations

Budget Management

Government Relations

Executive Communications

Marketing Communications

M & A Communications

Team Building

Measurement and Analysis

Public Relations

Community Relations

Chief Spokesperson

Investor Communications

Talent Management


One of the world’s largest tiremakers, with sales of more than $15 billion and 65,000 employees.

Director, National Media Relations & Business Communications 2007 to 2018

Provided leadership, strategic direction and implementation of corporate media relations and financial communications initiatives. Aligned international Business Unit communications activities with corporate objectives and messaging platforms. Served as primary corporate media spokesperson. Reported to Senior Vice President, Global Communications.

Spearheaded corporate media relations initiatives, achieving key placements and executive interviews with national, local and trade media.

Shaped and drove financial communications, including quarterly earnings, resulting in positive coverage and strategy clarity by investors and media.

Organized and delivered communications for business development acquisition/divestiture initiatives, driving understanding of strategic rationale and benefits of action.

Partnered with Investor Relations and Treasury on communications to drive desired response to investor presentations, debt transactions and dividend actions, resulting in positive coverage and outcomes.

Directed communications for community engagement, including inaugural “Week of Volunteering” providing $300,000 of value to Akron-area non-profit organizations, as well as traditional and social media coverage that exceeded plan.

Provided communications counsel for corporate executives.

Coordinated re-design of corporate website including development of mobile-friendly version.

Managed corporate media website and media-focused Twitter account.

Guided corporate competitive intelligence activities providing information and analysis to leadership team.

Selected and managed vendors ensuring cost and quality performance.

Facilitated global trademark licensing initiatives increasing return to company.

Member of Business Continuity Tactical team, Privacy Task Force and Corporate Financial Disclosure committee.

Director, Corporate Communications Programs 2002 to 2007

Promoted to lead six-person team to target and achieve success in media relations, employee communications, financial communications, issues management, crisis communications, government relations, community relations and executive communications during challenging period of financial turnaround, corporate change and budget constraints. Managed annual budget of $1.5M. Reported to Senior Vice President, Global Communications.

Drove strategic communications on company turnaround contributing to 600%+ increase in market capitalization.

Developed and executed communications contributing to multiple successful debt offerings and understanding of financial restatements.

Supervised government relations/corporate issues communications including grass roots employee activation process.

Developed and implemented strategic internal communications plan focused on improving employee engagement, achieving gains of 65% in 2004 and 52% additional in 2005 based on results of employee surveys.

Supervised crisis communications planning process, including providing media training for key management personnel.

Director, Corporate Communications Programs…continued

Established redesigned intranet as company’s primary internal mass communications vehicle, increasing strategic focus of content and reporting on business issues resulting in increased daily home page views 325% over three-year period.

Supervised broad-based communications initiative focused on safety resulting in 33% decline in incidents over two years.

Improved relations with key media through in-person interactions while serving as primary corporate media spokesperson.

Provided internal and external communications counsel for corporate executives, including M&A actions, financial restatements and reorganizations.

Selected and managed vendors to ensure cost and quality performance while reducing contract cost.

Served as member of Business Continuity Tactical Team and Corporate Financial Disclosure Committee.

Worked collaboratively with international Business Units and marketing teams to ensure alignment of communications strategies and messages.

Established cross-training process to motivate team and prepare members for roles on corporate or Business Unit teams.

Manager, Financial & Business Communications 1999 to 2002

Created and implemented annual strategic plan for financial communications and internal communications. Drove enhancements to financial communications that resulted in increased media coverage. Managed team of four with annual budget of $1M. Reported to Director, Corporate Communications.

Managed media relations and internal communications related to largest acquisition in company history, coordinating initiatives in North America, Europe and Asia.

Led global team that reviewed and recommended improvements to internal communications processes resulting in reduced costs and improved timeliness of communications.

Drove efforts to integrate internal and external communications to ensure employees received internal communications and key messaging regarding company news prior to receiving information from external sources.

Pioneered and developed digital communications vehicles including intranet and media focused website.

Led communications for fundraising effort raising $300,000 in employee contributions for victims of 9-11 terrorist attacks.

Worked with Investor Relations and Legal to develop policies and procedures ensuring SEC Regulation FD compliance.

Other roles of progressive advancement at Goodyear include:

Manager, Corporate Communications

Manager, Communications, Tires

Previous Communications Manager at THE TIMKEN COMPANY, Canton, OH


MBA, Walsh University, Canton, OH

BS, Communications Management, The University of Toledo, Toledo, OH

Leadership Development Program, The Goodyear Tire & Rubber Company


Adjunct Professor, Division of Business, Economics and Communications

Integrated Marketing Communications, MBA program

Walsh University

Part-Time Instructor, School of Journalism and Mass Communications Publication Design

Kent State University

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