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Sales Operations, Inside Sales and Demand Generation Management

Westminster, Colorado, United States
April 30, 2019

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Cyndy Snider

**+ Years of Experience: Management, inside sales, lead generation, customer support/service and order administration - B2B

15+ Years of Experience: Human Resources liaison and managerial experience; deep knowledge of CRMs, ERPs and reporting

10 Years of Experience: Sales Operations, Change Management

Streamline process and procedures company wide

Direct management range from 80 to 5.

Work Experience

Sr. Director, Sales Operations FreeWave Technologies - Boulder, CO July 2015 to Present


Manage Inside sales, lead/demand generation, order entry and support outside sales representatives. Sales Operations duties. Supervising order administration. Lead in the change management programs, with companywide process documentation, and stream line efficiencies. Streamlined order operations, marketing programs, new customer set up and hand off to the manufacturing process. Reporting for Executive staff, management and ad hoc, metrics, pipeline, and reports. Created presentations to all-hands and executive staff for new initiatives. Working in tandem with marketing for campaign programs, cleansing/culling data, demand generation from MQLs to SQLs. Assisted in automated design for live website tracking with leads. Create and design metrics for sales and KPI alignment.

Lead Team for the Implementation of CRM and Customer side to back end links with Epicor. Complete designing with reports, custom profile creation to update and revamps. Dashboard designs to align with KPI and Metrics for CRMs, ERPS. Experience with SFDC, Epicor, Marketo, Pardot, Autopilot, and all Microsoft products. Streamline processes designed to increase sales production. Defined, wrote and trained process documentation. Supervised adherence to ITAR regulations. ERP implementation with CRM, price sheets, CRM, dashboard, workflows, and customer data. Track quotas, commissions, territory alignments and pipeline performance, creating and running on-demand reports for senior management.

Demand Generation Manager

Denovo - Niwot, CO June 2013 to June 2015


Supervised and assisted the lead generation team with conference call presentations for appointments and invitations for tradeshows. Closed cloud contract services with our data centers, JD Edwards, and Oracle-targeted accounts. Supported outside sales staff with scheduling and presentations to provide qualified leads. Worked with XXXXXX through culling and cleansing data. Worked with marketing for tradeshows and design campaigns in Marketo.

Sales Manager, Floor Coach

MarketStar - Westminster, CO January 2013 to June 2013

At this outsourcing company for six months – the contract I was hired for, Juniper, was cancelled after six months.


Designed and development for sales training and strategic selling; scored desk side outbound call copies to ensure accuracy and identify where training needed to progress the sale. Desk-by-desk pipeline reviews and development of process documents for the entire position from start to finish including on board training for out-bound representatives. Trained and on-boarded new hire representatives.

Director of Inside Sales

Sales Partnerships Inc. - Westminster, CO September 2005 to June 2012

Managed inside sales / lead generation team of 15-30 employees. Business development, cold calling and closing new B2B of medium-sized customers in multiple states.

Directed over 4 inside sales teams / lead generation of 8 reps each and 2 sales managers B2B for Fortune 50 - 500 Companies in industries ranging from Deregulated Energy, Storage to IT hardware; directed over 5 sales managers and 80 outside reps in TX, for B2C project in TX for largest energy incumbent in state. Coordinated department activities in conjunction with marketing drip campaigns and projections to meet timelines and expectations; new projects were designed and implemented to produce revenue as pilots the first 90 days.

Additional Information

Operations, Saas, Inside Sales, Lead Generation, Change Management, Process Documentation, Process Training, Onboarding, Reporting, Statistics, Analyze, Metrics, Streamline, CRM, ERP, Sales Force, SFDC, Epicor, Process Management, Manager, Director, Outside Sales, B2B, Autopilot, Pardot, Project Management, Quota attainment, Territories, Dashboards, Culling Leads, Cleansing Data, Data Uploads, Demand Generation, Desk side, Pipeline Reviews, Performance Improvement Plans, PIP, ITAR, RF Sensors Radios, IIOT, Serial Ethernet, Cloud, VAR, Manufacturing. Reseller, Channel, Contract, Executive Staff, RMA, Order Entry, Database, Recurring Revenue, Commissions, Coaching. Quotas are from 36m to 75m.

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