Stuti Duggal

Mississauga, ON ac89bf@r.postjobfree.com 647-***-****

Objective:

Results-focused, quality-driven professional with experience in merchandise planning, procurement, strong forecasting & analysis skills. Advanced presentation & relationship development abilities with a track record of success in improving sales and inventory performance.

Profile:

- Over 5 years of experience in corporate & start-ups.

- Involved in project management, business development, client servicing, social media marketing, website strategies, creative & media plans, budget allocations, procurement, merchandising, buying & planning.

- 1-year full-time Post Graduate Degree in International Fashion Business with specialization in Buying & Merchandising.

- Recognised as an ideal resource in a collaborative environment with excellent presentation & communication skills, methodical & can work for fast-paced cultures.

- Proficient in MS Office (Word, PowerPoint & Excel), Corel Draw, Photoshop, Adobe Illustrator

Professional Experience:

1. Digital Lead - Business Development & Account Management: KWAN Talent Management Agency Private Limited Aug 2016–Feb 2019

- Managed multi-client relationships through effective project & account management

- Led high-end clientele accounts like Bollywood celebrities and brands including Byte Dance, L’Oréal, Mindshare, Ogilvy etc.

- Converted new leads to revenue-generating resources

- On boarded new talents under digital & content creation & further getting them work

- Negotiated on artist & agency/brand contracts for various endorsements & associations

- Built strong relationships with influencers through successful deliveries of brand campaigns

- Managed multiple influencer networks and agencies that assist in building influencer programs

- Liaised with the analytics team in preparation of recommended influencers, trends, social media statistics & issues of interest to brand teams

- Leveraged my business development & account management skills to help the organization manage existing clients, gaining new client & build business strategies

- Strategized campaigns for brands from concept to delivery

- Instrumental in recruiting & training associates responsible to generate new business

2. E-Commerce Brand Manager:

Snob UK Oct 2015–Jan 2016

- Responsible for driving traffic to the website & social media platforms

- Contributed towards increasing daily hits on the website

- Single-handedly controlled the social media channels of the brand, whilst bringing the brand on to unexplored social media spaces like Pinterest, Tumblr & Instagram

- Assisted on photo shoots, styling looks & putting together content for new & existing products

3. Sales Associate:

The Junk Shop Jan 2015–Oct 2015

- Promoted total customer service in a friendly way and ensured special orders are handled efficiently

- Partnered with store management to design & implement store layouts while maintaining the visual presentation

- Assisting customers in finding or selecting items and the right recommendations

- Offered style advise and knowledge on latest trends along with product offerings

- Stock replenishment, maintained a well-organized merchandise area; conducted duties like shipping & receiving of merchandise

- Recorded all transactions and was responsible for the accuracy of sales bill completion

4. Assistant Buyer/Merchandiser:

The Label Life (The Trunk Label) July 2013–April 2014

- Executed interior & fashion merchandising for products across the board

- Assembled collections & build product assortment based on industry knowledge & expertise

- Prepared for seasonal catalogues & photo shoots

- Set the strategy for & manage open-to-buy (OTB) to maximize business opportunities & drive profit

- Tracked weekly & monthly sales records to efficiently monitor the progress of merchandise

- Utilized inventory reports, made timely profitability decisions, reviewed existing inventory performance indicators and manage replenishment orders

- Maintained & nurtured relationships with vendors both new & existing; and resolved product related issues if any

- Lead negotiations with vendors to negotiate terms of the contract, payment terms, IMU, support during & at the end of the season (local & overseas vendors)

- Ensured timely delivery of merchandise, initiate cancellations, or discounts on late deliveries, as appropriate

- Overseeing the PO process, planning line assortments & planning for the upcoming season

- Worked cross-functionally to ensure there is strategic alignment between network plans, marketing & communication plans

5. Fashion Stylist / Social Media Executive:

AND Designs Ltd (Anita Dongre, Global Desi & AND Designs) August 2012–July 2013

- Handled styling for Global Desi; few campaigns included Summer & AW 2012 & 13

- Analysed seasonal fashion trends to remain up to date on emerging styles

- Coordinated model casting & interacted with talent agencies

- Assisted on buyer/merchandiser meetings for upcoming collections

- Attended relevant trade & fashion shows whilst networking to build vendor contacts

- Went to Hong Kong & China to source merchandise for over 400 stores globally

- Trained in-store sales associates in styling & building effective customer relationships

- Collaborated with internal & external stakeholders to develop a crisp communications strategy across platforms

6. Editorial Assistant:

Urban Eye By Riaan George January 2011–March 2012

- Daily management & execution of all social media content

- Developed creative & unique content pertaining to luxury & lifestyle

- Edited, photographed & posted on various subjects like travel, fashion, food & lifestyle

- Maintained effective working relationships with networks and affiliates

- Assisted in planning & execution of events & pop-ups

Education & Certification:

- Masters in International Fashion Business (Buying & Merchandising)

- Manchester Metropolitan University, Manchester, United Kingdom 2014–2015

- Bachelors in Fashion Communication

- School of Fashion Technology, Pune, India 2009–2012

Contact this candidate