Marketing Specialist

PAUL DYBRO

Sussex, WI • 262-***-**** • *********@*****.*** • www.linkedin.com/in/pauldybro/

COMMUNICATIONS COORDINATOR

• Create and publish marketing content to promote products, services and brands to targeted customer databases

• Increase brand awareness and sales by researching and creating new product marketing copy that serves customers

• Enhance product and service differentiation in social media, websites, email campaigns, other digital assets

• Expertise in MS Office (Word, Excel, Powerpoint), Adobe Creative Suite, CMS, HTML, social media PROFESSIONAL EXPERIENCE

RITE-HITE, Brown Deer, WI 11/2017 – 11/2018

Manufacturer of loading dock equipment, industrial doors, safety barriers and industrial fans Technical Publications Specialist

• Updated, edited and standardized product and service manual content in InDesign to meet requirements

• Manipulated graphics and images for manuals improving customer understanding of product installation and use

• Collaborated with subject matter experts (SMEs) to write, edit and approve new product manual documentation SENTRY EQUIPMENT CORP, Oconomowoc, WI 10/2016 – 4/2017 Manufacturer of sampling equipment for gas, liquid and slurry, solids, steam and water Marketing Content Writer

• Researched, wrote, edited blog posts, articles, case studies, literature and news releases creating awareness

• Engaged product and service subject matter experts to create blog posts that increased subscribers by 20%

• Utilized Adobe InDesign and Photoshop to produce layout and images for new product launch literature

• Produced product and application photography for marketing collateral, web content and presentations TEREX UTILITIES (formerly DUECO, Inc.) Waukesha, WI 2/2015 – 2/2016 Global manufacturer of aerial devices, digger derricks and auger drills for the electric utility industry Marketing Specialist

• Produced content for monthly e-newsletter, email blast, websites, literature and presentations for new products

• Wrote, scheduled and managed social media content postings for Facebook and Twitter, increasing followers

• Added new product content to ecommerce website, e-newsletters, email blasts, literature improving engagement

• Created layouts for spec sheets, brochures and fliers in InDesign to brand guidelines, improving product presentation

• Photographed new products and applications and formatted images in Photoshop for web, literature, presentations DUECO, Inc. (acquired by Terex) and Odyne, Waukesha, WI 3/2011 – 2/2015 Manufacturer and distributor of truck and track mounted aerial devices, digger derricks for the electric utility industry Marketing Specialist

• Created and managed social media content for Facebook, LinkedIn, Twitter and published via Hootsuite

• Administered 150+ web landing pages via Joomla CMS and HTML for increased customer product awareness and leads

• Designed and produced 50+ marketing assets in Adobe Creative Suite (InDesign, Photoshop, Illustrator)

• Update website content for landing pages, title tags, page headers, meta-descriptions, etc. using SEO best practices

• Assist in developing video projects for new product launch and trade show marketing content

• Produced and edited DSLR photography and video of new products and applications for web, literature, presentations EDUCATION

Bachelor of Arts, Communication, University of Wisconsin - Milwaukee, WI HubSpot Inbound Marketing Certification, www.hubspot.com

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