- Collaborate with members in the copy and account team to develop creative brief.
- Designed video storyboard for video campaign and digital flyers for the E-learning conference of our client, Amador Bilingual Voiceover.
- Shot photos and designed print ads for the #goglobal campaign of our clients, BU Pardee School. Art Director
Boston University AdLab, US, Boston January, 2018 - January, 2019
- Worked with teams and contributed ideas for clients (Ideas on Design, 2018 NewStar Award, Dali Government, BNU University).
- Designed, created and delivered key visuals, print ads, posters, video storyboards, brochures and presentation decks for clients’ social media campaigans and offline events.
Art Director Intern
Youdao Communications, China May, 2018 - August, 2018
- Designed social media campaigns and coordinated digital content (e.g. email blasts, website banners, blogs, press releases, videos).
- Set up and optimize organizational social media accounts on Facebook, Wechat and Google. Social media Content Producer
Hopetrip, Hong Kong February, 2016 - June, 2016
- Coordinated with teams to create editorial calendars and topics.
- Generated and collected fashion information, organized and edited to post on official social media account.
- Wrote articles and opened personal column Of Lamb and Laces for petite female customers to publicize scientific bra wearing. Social Media Coordinator / Part-time Copywriter
Overturn, Ltd., JustFitBra App, Shenzhen, China January, 2015 - October, 2017 Z (Beck ) G n
26 Allston Street, Allston, MA 02134
Software: Ae, Ai, Ps, Id, Pr, Au (Adobe Creative
Suite), SPSS, C4D, Davinci Resolve, Final Cut, MS
Languages: English (professional), Mandarin
(native), Cantonese (Native)
Techniques: Photography, Brush lettering
- Shot two documentaries for Red Sox’s DJ, the Dimare Brothers, who were also the former producers for Kiss 108.
- Shot and edited Youtube commercials for Student Universe and China Telecom Americas, winning 400K+ views, 37.8% VTR and 14$ CPA.
- Designed logos for Lugang Food, an international food processing company in based in Xian, China.
- Designed online posters, roll-up banners, and presentation deck for FlyGo's IPO, a Chinese startup-provider of travel services. Boston University, College of Communication
MS in Advertising, 2017 - 2019
Focus in creative, art direction GPA 3.63
Hong Kong Baptist University
BA of Culture, Creativity and Magement 2012 - 2016 Film, video and design GPA 3.5 First Honor Degree Concordia College
Exchange Program 2015 GPA 4.0 Dean’s List