Digital Marketing
Resume:
Santo André – SP – Brazil
Cell Phone: +55-11-971**-****
***************@*****.***
PAULA CRISTINA SILVA SARTORATO
SKILLS & EXPERTISE • Digital Marketing
• Branding
• ATL and BTL Campaign Management
• Corporate Communication
• Leadership and Team Management
EDUCATION
FUNDAÇÃO GETÚLIO VARGAS (GETÚLIO VARGAS FOUNDATION – FGV) POST GRADUATION IN BUSINESS MANAGEMENT
2008 – 2009
UNIVERSIDADE METODISTA DE SÃO PAULO (METHODIST UNIVERSITY OF SÃO PAULO) BACHELOR IN SOCIAL COMMUNICATION - JOURNALISM
2004 – 2007
Mtb 54217/SP (Brazilian Journalism Registry)
EXTRACURRICULAR
COURSES
• School of Leaders – Integração Business School (56 horas)
• Strategic Brand Management – Hiller Consulting (08 hours)
• Social Media Planning – DigiTalks (08 hours)
• Which Comes First: Social, Mobile or Email Marketing? – DMA Direct Marketing Association New York (02 hours)
• Trends in Social Media – FAAP (03 hours)
• Coaching in Sales Sucess – Asas Upselling (08 hours)
• The Taste of Teamwork – Flamma (05 hours)
LANGUAGES Portuguese – Native
English – Proficient
Spanish – Fluent
German – Intermediary
COMPUTERS • Microsoft Word, Excel and PowerPoint
• Web Graduation: XHTML/CSS and Adobe Fireworks, Flash and Dreamweaver – Senac School (144 hours)
• Editorial Graduation: CorelDraw, Adobe Photoshop e InDesign – Senac School (102 hours)
• SEO and SEM: Google Analytics and AdWords, Facebook Insights and Ads, tools for content management and monitoring. PROFESSIONAL
EXPERIENCES
DIGITAL MARKETING MANAGER – HUGHES
03/2017 (current)
Management of the online presence of Hughes, an American multinational telecommunications company, and the world leader in satellite internet, regarding Hughes and HughesNet brands. Responsible for the development of the Digital Marketing strategic plan; creation, activation and online spread of promotional campaigns; management of e-commerce hughesnet.com.br, in the desktop, mobile and app versions; online campaigns and media plans, including implementation and conversion strategies for Google AdWords and other search platforms, Google Display Network, DSP, DMP, Social and Remarketing; content management and social media monitoring (specially Facebook and YouTube); e-mail marketing and SMS calendar
(using Sales Force Marketing Cloud); campaign and CRM tool management; supervision of 2.0 Customer Service. Creation of projects and identification of opportunities for growth of the online presence of the brand and the positioning in the Latin American market. Measurement and reporting with integrated results in the various digital environments, focusing on digital B2C projects. Direct interface with areas such as Information Technology, Product, Business and Market Intelligence, Communication and Customer Relationship.
DIGITAL MARKETING & BRANDING COORDINATOR – BRIDGESTONE 04/2015 to 01/2017
Coordination of the digital presence of Bridgestone, Firestone and Bandag brands in Brazil. Responsible for strategy development, implementation and monitoring of campaigns, with oriented results for different sales channels (e-commerce, original equipment, export, replacement, retail, mass merchants, wholesale, dealers and online players). Interface with major publicity agencies (VML, Publicis), to align actions on several digital marketing fronts, such as hotsites, mobile, Google AdWords, CRM and social media. Creation of projects and identification of opportunities for growing the online presence and position of brands in LatAm. Measurement and reporting with integrated results in various digital environments. Digital projects B2B and B2C. Digital strategy for dissemination of sports sponsorships "Copa Bridgestone Libertadores" and
"Rio 2016 Olympic Games". Since ‘16 June, coordination of the Branding area, with 360 communication of the brands offline. Creation and management of ATL and BTL campaigns, product launches, promotions, brand positioning and management, among others.
SENIOR DIGITAL MARKETING ANALYST – HABIB’S
09/2014 to 04/2015
Responsible for the entire area of Digital Marketing in Alsaraiva Group, composed by the brands Habib's, Ragazzo and Box 30 (fast food industry). Interface with large marketing agencies (AG2, Publicis, Riot) to coordinate actions on several digital marketing branches, such as Google AdWords, CRM and social media (content production, monitoring and 2.0 customer service). Development of strategies for expansion, creating projects and identifying opportunities. Implementation of brands campaigns in the online environment. Measurement and reporting with integrated results from different digital scopes. Management of the e-commerce (delivery websites) with expertise in online retail tools. B2C digital projects. Experience in data strategy. Project management of websites, hotsites, mobile apps and media display. SENIOR MARKETING ANALYST – GROUPON BRASIL
05/2012 to 05/2014
In charge of the strategy, development of content and results in all Groupon Brazil social media communication, composed by Facebook, Twitter, blog, YouTube, Google+, among others - with more than 1 million users. Strategies development for growth, creation of projects and identifying opportunities. Supervision of staff with two marketing analysts. Collection and analysis of data and graphics through measurement tools (Google Analytics, Sprout Social, Sprinklr, Scup etc.) to identify trends and areas for improvement according to the actions taken. Reporting to global marketing, based in Germany and USA. Monitoring and alignment with Customer Service. Creating campaigns and promotional activities (Groupon two years anniversary, Groupon Christmas and smart Week). Knowledge in other digital marketing tools such as Google AdWords and AdSense, affiliate program, display network, merchant marketing, SEO, SEM and custom and tracking links.
SOCIAL MEDIA COORDINATOR – AGÊNCIA R08 MARKETING DIGITAL (DIGITAL MARKETING AGENCY)
10/2010 to 05/2012
Prospect, monitoring, integration, content production and maintenance of social networks (Twitter, Facebook, YouTube, Wordpress and Blogger blogging platforms, among others) of small and medium enterprises accounts, such as CCE, URacer and Estanplaza Hotels. Collection and analysis of data and graphics through measurement tools (Google Analytics etc.) to identify trends and areas for improvement according to the actions taken in social media. Creating projects and identifying opportunities. Supervision of staff with four social media analysts. SALES AND MARKETING ADMINISTRATIVE ASSISTANT – BÖHLER WELDING TÉCNICA DE SOLDAGEM (WELDING COMPANY)
03/2010 to 08/2010
Compilation and organization of sales data for company matrix and Brazilian subsidiaries; preparing spreadsheets, pivot tables and charts in Excel, and PowerPoint presentations to show the results of daily and monthly sales; sales and marketing manager’s assistant; managing administrative part of sales; usage of SAP system. TEACHING ASSISTANT AND ENGLISH TEACHER – INFLUX LANGUAGE SCHOOL 02/2010
CUSTOMER SERVICE BILINGUAL ASSISTANT – DHL EXPRESS 05/2006 to 09/2009
BOOK AUTHOR “ALÉM DA LONA PRETA” (BEYOND THE BLACK CANVAS) 2007
INTERNSHIP – TELEJORNAL DA METODISTA (METHODIST UNIVERSITY WEEKLY NEWS) 08/2005 to 05/2006
FREE LANCER: TEXTS FOR RUDGE RAMOS JORNAL (RUDGE RAMOS NEWSPAPER), MAGAZINE “CÃES E OUTROS BICHOS” (DOGS AND OTHER PETS), AMONG OTHERS
2005
ADMINISTRATIVE HELPER – CASA DE REPOUSO RESIDENCIAL CAMPESTRE (NURSING HOME)
09/2002 to 09/2005
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