Sales Social Media

SUE OLUSANYA

Atlanta, GA • 404-***-**** • **********@******.*** • U.S. Citizen

EDUCATION

GEORGIA INSTITUTE OF TECHNOLOGY, Scheller College of Business Atlanta, GA

Master of Business Administration Dec 2018

Concentration: Marketing, Business Analytics, and Operations Management GPA: 3.55

Digital Marketing Practicum: Developed a strategy for the Atlanta Hawks to increase brand awareness and ticket sales

Six Sigma Black Belt: Cut down time to hire and onboard new employees with Glock Ges.m.b.H.

UNIVERITY OF NORTH TEXAS Denton, TX

Bachelor of Science Dec 2014

Concentration: Business, Communications, Economics GPA: 3.78

Honors Cap Stone: Studied and wrote a thesis on student debt using student demographic variables

Summer Internship Abroad: Manage international customer experience during visit in Rome, Italy

EXPERIENCE

THE HOME DEPOT Atlanta, GA

Senior Analyst, Digital Content April 2018- Present

Collaborate with marketing, SEO, data management, and merchandising on multiple ad-hoc projects to understand the purchasing process and develop strategies to optimize end user shopping experience on Desktop, Mobile, and Mobile App resulting in $250,000 annual incremental revenue per project

Define project scope, goals, and KPIs to improve category experience by understanding product finding methods and pain points during a customer’s shopping experience

Mentor multiple junior analysts as they onboard to improve the various stages of a category experience project, allowing for the category experience team to meet its annual revenue and market share goals

FLOOR&DÉCOR Atlanta, GA

Ecommerce and Digital Analyst May 2017- April 2018

Create scalable reports for cross-functional team and vendors to track progress of product attribute, cutting the time to upload a new product on the website in half to 3 weeks

Facilitate project status meetings and provide bi-weekly reports to internal stakeholders in merchandising, IT, inventory, and marketing departments improving go-live planning duration by 23%

Translate drop-offs at different stages of the end user’s conversion into recommended tests to align with company goals established in planning sessions

INTRASEE, INC. Atlanta, GA

A PeopleSoft Implementation company that provides better user experience with Oracle PaaS, PeopleSoft, and the Oracle Cloud.

Marketing and Account Executive April 2016 - April 2017

Created and executed online marketing campaigns, including email campaigns, infographics creation, blog posts, and newsletter publications, which resulted in a 15% increase in Twitter followers within 6 months

Leveraged Salesforce CRM and customer analytics by studying past interactions, reviewing website engagements, and prospecting to understand customers’ business needs; designed segmented email campaigns which drove a 10% increase in new customer acquisition over 2 quarters

Developed market strategy which included quarterly newsletter publications, a YouTube demo, and a live demo environment in collaboration with Oracle that grew the new Platform as a Service (PaaS) Cloud product line.

Tracked, synthesized, and presented weekly industry trends and competitive intelligence reports to the CEO and Vice President, influencing account management strategy to increase client engagement

ORACLE CORPORATION Burlington, MA

Marketing and Business Development Representative Jan 2015- March 2016

Generated business leads via cold calling, social media, and implemented multiple marketing campaigns including direct mail, infographic creation, and call to action digital campaigns resulting in ~$700K in revenue over a 6-month period

Led sales operations team of 8 people that played a key role in marketing and sales departments exceeding targets for Fortune 500 company segment, and received the coveted marketing and sales skills award

SKILLS/INTERESTS

Skills: R, Adobe Analytics, SQL, IBM Cognos, SEO, ANOVA, ANCOVA, Google Analytics, SPSS, PLS-SEM, Demandware, Power BI, Tableau, Trello, Data Studio, Minitab, and Microsoft Project

Language: Yoruba – Native; Italian – Conversational

Awards: Outstanding Sales Skills- Oracle Sales Academy

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