Sales Manager

Praveen Muraliganesh

Mobile: +1-416-***-****; Email:*******.************@*****.***

Management Professional with 11 years in Sales and Business Development / Customer Service / P&L Accountability/ Collections

Extensive and Versatile Business Background with a sound understanding of the basic framework of Sales.

Repeatedly produced sustained business and revenue growth in cha74nging markets.

Possess an integrated set of competencies that encompass areas related to Business Development.

Profile Summary

A seasoned professional with over 11 years of commendable success in:

~ People Management ~ Business Development ~ P&L Accountability

~ Consultative Sales ~ Customer Relationship Management ~ Lead Generation

~ Contract Management ~ Clients Need Assessment ~ HSSE

~ Sales Planning and Forecasting ~ Kiosk Planning ~ Sales Presentations/Closing

~ Sales Team Coaching/Supervision ~ Value Selling ~ Regional Penetration

~ Regional Development & Management ~ Large Scale Recruitment ~ Key Account Management.

~ Customer Engagement, Service and Support.

Adroit in People Management, business development, identifying & developing relationship with Key Accounts, developing profitable and productive business relationships, handling lead generation & client retention, Collections, coordinating with internal teams like Marketing, Finance and Logistics and achieving the set target.

Proven ability in achieving / exceeding targets, opening new and profitable partnerships and setting up business operations in untapped accounts.

Distinction of exploring new accounts for business growth and streamlining sales and marketing operations.

Steering sales with a view to achieve organizational objectives, strict compliance and ensure profitability.

Deploy and use Market Intelligence to achieve planned business results.

Core Competencies

Developing Long term/short term strategic plans, manage teams, conducting negotiations & key account operations thereby achieving increased sales growth across the region.

Winning Transactional accounts by the means of negotiation and strong customer centric focus with right pipeline management in the Sales Funnel.

Live by Authenticity, Collaborate with different teams, focused on performance and growth on Sales KPI’s such as Volumes, Net Proceeds and reduction in Overdue.

Steering the operations with a view towards achieving the organizational objectives and ensure profitability as the final outcome with long term customer relationship and engagement.

Networking with Key Decision Makers, influencing Gate Keepers with relationships and taking advantage of the Advocates to steer decision of the customer towards choosing my organization as a partner to fulfill their needs.

Recruiting, Coaching, mentoring and Training the sales team in order to skillfully approach the customer and engage in consultative sales followed by value selling.

Organizational Experience

SBI Cards & Payment Services Pvt Ltd: From February 18’ to March 19’

Designation: Sr. Manager – Module Sales – (Regional Sales Manager) – Bangalore Metro.

Have managed Key relationship based sourcing of credit cards in the city / region through multiple alliance partnerships with strategic business partners like SBI, OBC, KVB, SIB, Federal Bank Ltd, Karnataka Bank Ltd etc.

Achieved Sales and Product Mix targets, encompassing the basic numbers as assigned in the business plan, to build up a profitable portfolio that includes Premium and cross-selling via Family Health Floater, Comprehensive Protection Plan and Personal Insurance.

Managing a people team of 400, that includes Area Sales Manager, Unit Managers, Sales Associates & MIS executives for implementing marketing & sales, operational activities etc., for achieving sales, product mix targets and grow cards on action.

Managing the contracts with Vendor towards recruitment, Sales Office and approvals towards amenities and maintenance.

Market mapping and opportunity analysis of the business potential with the strategic business partner in the location basis scale of the branches and average business per month.

Managing the relationship with the alliance partner at the front line stage at the branches and solving HNI Customers issues personally.

Distribution Channel Management – recruiting, coaching, training and managing Sales Teams and Sales Associates for sales and promotional activities.

Achieving Cost targets as assigned in the business plan, to ensure that required productivity levels are met so as to keep the Operational Expenses within the budgeted parameters. Conducting business within the laid down compliance norms and policies.

Achieved Credit Card Performance and Customer Satisfaction targets.

Tupperware India Pvt Ltd: From May 16’ to December 17’

Designation: Asst Sales Development Manager

Managing the sales operations of Chennai, Vellore, Erode, Nellore and Tirupati and responsible for gaining the Market Share, Sales Target Achievement, Sales Planning, Distributor Profitability, Consultant Head Count by consistent recruiting and maximizing the Manager Count and promotions.

Have successfully identified new markets and established strong sales team. These regions contribute approximately between a minimum of 35 lacs per month to 1.1 crores per month.

Business Development through network of Car dealerships, Corporate Gifting companies, major IT companies, Government staffs, Banks and other corporate tie-ups to enhance the distributor sales.

Lead Generations through Kiosks, Recruiting Events, Demonstration Events and with Point of Interest as a key to expand the region.

Involve in Organizing, Coordinating and smooth execution flow of Regional / National Events across the State of TN.

Shell India Markets Pvt Ltd: From June 11’ to May 16’

Designation: Account manager / Area Sales Manager

Being rated as Exceptional Performer for three times in four years for growing the revenue year or year over the existing accounts and new acquisitions.

Effectively managed bigger portfolio of Business Development in OEM Authorized Franchise Workshops of Maruti Suzuki, Hyundai, Honda, GM, Daimler (Bharat Benz), Tata Motors, Ford, Nissan, Greaves and have also handled Government Tenders.

Interaction and association with the OEM team to get the latest updates on the new launches, latest lube requirements in support with the technology team, new dealerships of the OEM to be launched, BTL events - Organizing Events and Promotions and conducting programs related to HSSE for their Staff.

Grew the Territory from a volume of 19KL per month from 5 Key Accounts with an average margin of Rs 200/liter without premium volumes (to) volume of 84KL per month from 23 Key Accounts with an average margin of Rs 427/liter in a span of 5 years with 12% premium volumes.

Successfully partnered and distributed the products with Greaves to Market our Shell - Greaves Genuine Engine Oil for Gen-sets and Single Cylinder Engines in their channel across South in year 2011-12. Setting the context at a monthly volume of 14KL per month rose to 35KL in a span of 3 months after regular interaction with Greaves Dealers, Mechanics and Consumers directly across rural and urban areas via Van campaign, Mechanic Meetings, dealers meet, BTL etc.,

Managed sales contracts, customer accounts & sales activities. Build strong relations with OEMs, Distributors & Dealerships.

Manage customer credit and payment; Establish and maintain the favorable relationship with major customers.

Worked along with the cross-functional teams and senior leadership team to devise strategic plans for new acquisition and retention of the customers.

Had worked on the lean project towards implementing the pricing contract for the Franchise Workshop Channel across India thereby reducing risk between both the parties and also creating a win-win situation for Shell and the Customer.

Represented the Indian Team for CRM Implementation and driving it successful amongst the Salesforce to attain flagship for the country.

Tata Motors Ltd: From Jan 11’ to June 11’

Designation: Territory Sales Manager Chennai

Manage all Day-to-Day operations of the Channel Partner and guide Dealership towards higher volumes.

Had achieved 156% growth in Tata Magic truck sales in a short span of 2 months of joining.

Organized Events and Promotions with other team members and generated leads.

Collaborated with the banking enterprises like Indian Bank and IOB, persuading them for loans without collaterals for CV buyers.

American Express Services India Ltd: From Oct 07’ to Nov 10’

Designation: Relationship officer – EDM Channel (Online - Electronic Direct Mailer) – Bangalore and Chennai.

Driven Business through defined channels of acquisition (Retail, Corporate and Venue Sales).

Successfully Handled Off-Role Teams in both Sales and Telesales division. This involved selection, develop, coach, train and retain teams that includes Team leaders and Sales executives.

Spearheaded Quality checks on Application forms, Recorded Tele-calls and also driven compliance to set standards on the desired profitable results.

Driven value selling to ensure that my customers utilize maximum from their credit card. This led to 275% growth on the credit card spends from the customers.

Academic Credentials

M.B.A (Marketing and HR) from University of Madras – July 05’- June 07’

PGDBM(Customer Relationship Management) from ICFAI Tripura Distance Education –Apr 08’- May 09’

B.E (Computer Science Engineering) from Anna University – Jun 01’ to May 05’

Personal Credentials

Residential address: 1213, Barnswallow court, L5V 2J6, Mississauga

Residency Status: Canadian Permanent Resident

Mobile: 416-***-****

Availability to join: Immediate.

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