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Social Media Mental Health

Denville Township, NJ
April 30, 2019

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Jack Goldenberg




Strategic, imaginative, and proactive Copywriter who knows how to create brand building campaigns for CPG, b2b, corporations, retail, healthcare, and non-profits. Excellent storyteller for blog, 10 Minutes of Brilliance, with 20,000 followers. Cirque du Soleil-like ability to juggle competing projects, egos and deadlines with skill and an unflappable, professional attitude.

Selected Achievements

•Created a global social media initiative, “Frugal Friday,” that helped save Genentech over $23 million.

•Helped rebrand Plaza Financial from financial planners to wealth management professionals

•Created “The Scrubbing Bubbles Tub Club” for Dow Chemical turning “The Scrubbing Bubbles” into brand advocates, making mold and mildew engaging.

•Launched the world’s #1 food product, the Happy Meal, with word of mouth advertising from kids to their parents, a campaign strategy still successful today.

Portfolio and Social Media



Blog: 10 Minutes of Brilliance:

Freelance agency: Einstein da Vinci & Goldenberg:


Freelance Copywriter, Brand Strategist

Einstein, da Vinci & Goldenberg, Denville, NJ, 1989-1994 and 2008-Present

•Developed branded social network initiative that saved Genentech and Roche over $20 million

•Bristol-Myers Squibb: Rewrote careers website from employees’ perspective elevating brand

•Skype: Ghost wrote blog for

•JCPR: Created marketing communications programs for financial service companies

•Bristol Hospital: Created “Be smart. Love your Heart” campaign

•Ortho Clinical Diagnostics: Videos and web content to motivate sales force

•Katrina Relief Fund: Helped 300 people get a new job and new home after hurricane Katrina

•Other clients included: Coca-Cola Fountain, McCormick Spices, Showtime, Pizza Hut, Texas State Optical, Lady Foot Locker, Communications Electronics, Zaro’s Bakery, Mother’s Herbal Pops, Diet Coke, National Beer, Columbia Pictures, Mirae Asset Financial Group, Zytrel Hand Sanitizer, Welkin Capital Group, Paradigm Jet Management, Actors Hall of Fame, The Spark of Karma, nGage Technology, Endemol TV, Wyndham Hotels, Vogue Knitting, Plaza Wealth Management, Epi Pen

Global Marketing Communications Specialist

Roche Pharmaceutical Nutley, NJ and Genentech SF, CA, 2012-2013

Developed branded social network initiative that helped save Genentech and Roche over $20 million

Senior Copywriter

Bristol-Myers Squibb, Plainsboro, NJ, 2006-2008

• Created brand strategy/content for Bristol-Myers corporate Web site

• Clients: Enfamil, NY Aids Walk, Bristol-Myers Squib HR Dept., Bristol-Meyers Squibb R&D, Enfamil, Orencia, Mead Johnson Nutritionals, National Mental Illness campaign

Copywriter/Creative Director

Blakeslee Group, Baltimore, MD, 1994-2005

• Managed creative direction and marketing for $45 million ad agency

• Clients: Coca-Cola Fountain, Ellesse Apparel, Blimpie, Roy Rogers restaurants, McCormick Spices, Hershey's Chocolate, After Six Formal Wear, Dentsply


Apparel and Footwear: Ellesse, Gor-Tex, Fila, Merino Wool

Beverages: Coca-Cola Fountain, Diet Cole, National Beer, Colt 45 Malt Liquor

B2B: McCormick Spices, Dentsply, Communications Electronics, nGage Technology

Children’s Products: Happy Meal, Cabbage Patch, Pop Rocks candy, Hasbro

Consumer Products: Gillette Razors, Dow Scrubbing Bubbles, McCormick Spices

Corporate Communications: Skype, Bristol Myers Squibb, Roche Genentech,

Educational: PA Dept. of Education, U. of Baltimore, Morgan State College

Entertainment: CBS-TV, Columbia Pictures, Showtime, Actors Hall of Fame

Financial: Maryland National Bank, Mirae Asset Management, Welkin Capital

Food: Zaro’s Frozen Yogurt, Sunbeam Bread, Mrs. Filbert’s Take ‘em Tubs

Gaming: Maryland Lottery

Hotels: Westin, Choices Hotels, Quality Inn

Healthcare: Genentech, Roche, Bristol-Myers Squibb, GlaxoSmithKline, Sanofi

Interactive: Plaza Wealth Management, Obama Watches, NGage Technology Group, Bristol-Myers Squibb Careers, John Mitchell Photography, Vogue Knitting Live

Non-profits: Bristol Hospital, Stickman Stew, Actors Hall of Fame, Thanks Gaddy campaign, Earth Day, NY Aids Walk, National Mental Health

Restaurants: McDonald’s, Blimpie International, Haussner’s Restaurant

Retail: Communications Electronics, Jan’s Mountain Outfitters, Zaro’s Bakery, Lady Foot Locker, Zales Jewelers, Athletic Shoe Factory, G McCoy’s

Snacks: Snyder’s Potato Chips, Hershey’s Chocolate, Incredda-Bubble Gum

Sports: Baltimore Orioles, Baltimore Bullets, The Preakness

Women’s Products: Ellesse Apparel, Lady Foot Locker, Vogue Knitting


Certificate in Social Media Marketing, Mini-MBA program. Rutgers University

BS in Political Science, American University

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