Advertising Sales, Digital Marketing, Account Management

Peter Dominic Gotauco Tan

** *. ***** ****** ******, Xavierville 1 Subdivision

Loyola Heights, Quezon City

Mobile 090*-*******

Work Experience

ATMI Innovation Technology Corp.

ATMI Innovation Technology Corp. (ATMITECH), formerly Asiatrend Marketing, Inc. (ATMI) has been a reliable supplier to some of the top service providers in the telco and broadcasting industry, providing a wide range of high quality and cost effective products to its partners and clients nationwide. ATMITECH pioneered the Vendor Managed Inventory

(VMI) System, a customizable, integrated solution for the sourcing, importation, warehousing, kitting, and delivery of our clients’ equipment/inventories, which revolutionized the industry. In 2018, it ventured into Digital Media Solutions. Sales & Business Development Head – Digital Media Solutions – April 2018 to Present

Responsible for developing innovative digital platforms that will enhance the customers' experience along their path to purchase, as well as provide advertisers with new media that will seamlessly integrate their Brands and will complement/reinforce their total communication.

Responsible for developing relations with the company's strategic partners and suppliers.

Responsible for marketing the company's advertising platforms to partner clients and agencies.

Responsible for promoting the company's Vendor Managed Inventory Solution as well as its products to Telcos and Broadcasting Partners. Robinsons Land Corporation

Robinsons Land Corporation (RLC), one of the Philippines’ leading real estate companies, is involved in the development and operation of shopping malls and hotels, and is also one of the country’s most reputable developers of mixed-use properties, office buildings, residential condominiums, as well as land and residential housing developments, including socialized housing projects located in key cities and other urban areas nationwide. Digital Office Director – July 2017 to December 2017

Responsible for all digital activities of Robinsons Land Corporation (RLC).

Lead strategic digital innovations across the RLC Group.

Establish, develop and supervise the execution of digital strategy roadmap based on financial goals and digital transformation.

Lead experimentation with emerging digital trends.

Ensure that all digital related projects meet the highest quality standards. FAIMS Media Philippines

FAIMS Media is a Digital Marketing Company dedicated to developing and maximizing the digital branding experience, primarily through the Facebook platform. FAIMS Media either integrates traditional marketing efforts to the digital platform or create an independent digital campaign that can drive traffic to physical stores, websites or online stores, and at the same time create and build an audience through various digital platforms. FAIMS Media is headquartered in Singapore and has offices in Indonesia, Thailand and the Philippines. Country Manager – Philippines – May 2012 to February 28, 2017

Responsible for the overall direction of the company.

Manage company’s relationship with partner clients and agencies.

Run day-to-day operations, supervise the team’s output and troubleshoot problems and issues.

Manage Finance by coordinating overall budget process, annual budget plan and taking responsibility for achieving the agreed profitability and monthly targets.

Manage HR & Admin by training and developing the team to learn and adapt to the latest digital marketing trends, improving quality of proposals and evaluate employees’ work performance.

Sales Manager – April 2011 to April 2012

Responsible for business development; Introduce and market the company’s services to potential clients.

Responsible for ensuring client service satisfaction by meeting clients’ requirements and expectations.

Responsible for overall coordination between clients and production teams (local and regional) ensuring clients’ social media campaigns compliment their total communication campaign.

Assist Finance Department in facilitating collections. OpenRice Philippines

OpenRice (OpenRice.com) is an online dining guide with a comprehensive restaurant search engine and a platform for users to write reviews on restaurants they have visited. Currently OpenRice.com is the premier restaurant guide in Asia Pacific with more than 7.7 million visitors per month, 120 million page views with more than 700,000 registered members. OpenRice.com in the Philippines features more than 80,000 dining places around the country, which are categorized by cuisine, district, and price range to allow users to quickly and easily find their favorite restaurants.

Acting Country Manager – August 2014 to June 2015

Responsible for overall management of company's daily operations focusing on the following tasks:

1. Update database of OpenRice and OpenSnap

2. Increase photo uploads on OpenSnap

3. Increase engagement of OpenRice PH Facebook Page 4. Drive Traffic to the OpenRice Philippines Website 5. Oversee preparations for Version 2

Creativedge Advertising

Business Development – May 2009 to December 2015

Responsible for overall relations and ensuring client service satisfaction.

Responsible for overall coordination between business partners and artists ensuring key message and/or design/layout satisfactions are achieved.

Responsible for business development.

Responsible for company portfolio management.

Responsible for billing and collection.

ActMedia Philippines, Inc.

ActMedia provides communication and branding solutions for retail stores. Its core competency is to create brand awareness and draw shoppers to brands and products at the retail shelves. It is known as the “Shelf Edge Expert” because this is their key area of communication. Entire product categories in the retail arena are always situated at eye level on the shelves for maximum exposure.

Retail Relations Director / Business Development Head – November 1, 2007 to March 2009

Responsible for overall direction and policy setting, planning, and budgeting, and personnel development for the two departments.

Responsible for overall relations and coordination with the retail chain owners/senior and middle management.

Responsible for retailer contracts management.

Responsible for retailer revenue management and strategy.

Conducted retail chain owner and senior management business reviews and financial target meetings.

Conducted store checks and maintains relations with store level management covering Mega-Manila, Cebu, Iloilo, Bacolod, Cagayan de Oro, and Davao.

Responsible for retailer network development.

Responsible for overall In-Store media product development.

Responsible for launching new products.

Account Manager – July 1, 2004 to October 31, 2007

Responsible for ensuring client service satisfaction by meeting clients’ requirements and expectations.

Assisted Finance Department in facilitating collections.

Conducted regular field checks to ensure proper implementation of bookings.

Responsible for activating inactive clients.

Achieved Sales Targets (2005 to 2008).

Retail Relations Assistant – May 2003 to June 30, 2004

Responsible for assisting the Retail Manager with retail relations work.

Responsible for maintaining relations and coordinating with retail chain middle management for requests, approvals, inquiries, and etc.

Conducted store audits and maintained relations with store level management.

Responsible for assisting the Retail Manager with product development.

Responsible for coordinating with suppliers as well as supplier roster management. Scimtar Marketing Corporation

Scimtar is an exclusive dealership of San Miguel Corporation’s Beer Division distributing San Miguel Beer to the wholesalers and retailers of 5 areas in Metro Manila. Operations Manager/Sales Manager – May 2000 to February 28, 2002

Planned and conducted the feasibility study of the company.

Developed the operational system of the company.

Responsible for managing the day to day operations of the company

(Sales, Warehousing, Banking, Office).

Increased average monthly sales from P10.9M to 30.9M.

Increased retail sales from 3% to 12%.

Increased number of outlets served from 60 to 800.

Achieved SMBD’s 2001 sales target.

CWT Group of Companies

CWT was a company that manufactured and sold fiberglass water tanks and bathroom fixtures as well imported and distributed building material products. Product Manager – November 1996 to June 1997

Responsible for managing the development of the company’s products.

Responsible for supervising the Sales Executives.

Responsible for evaluating and assessing the performance of the Sales Executives.

Responsible for representing the company in various activities in the construction industry.

SDK Builders, Inc.

SDK was a company that imported and distributed building material products like granite tiles from Italy and drywall and joint compound from the US. Sales Executive – June 1996 to October 1996

Responsible for marketing and selling the company’s products.

Responsible for representing the company in various events in the construction industry.

Manila Galleria Suites

Manila Galleria Suites, currently Holiday Inn Manila Galleria, used to be full suite hotel located at Ortigas Center Business District.

Front Desk Clerk – May 1994 to June 1996

Responsible for checking in guests of the hotel.

Responsible for handling the key, mail and information section of the reception.

Responsible for managing the data inputted in the hotel’s system and the registration cards.

Responsible for preparing the daily reports of the department. Education

College

University of the Philippines – Asian Institute of Tourism (BS Tourism) High School and Elementary

Xavier School

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