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Sales Manager

Brooklyn, New York, United States
April 26, 2019

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Seth L. Auerbach

*** **** **** ******, *** York, NY 10021

Phone: 646-***-**** - Email:

Senior Sales Executive

Intimate Apparel - Sleepwear - Loungewear - Uniforms

Women’s & Juniors - Regular & Special Sizes - Branded & Private Label Programs

Executive-Level Retail Relationships - Sales Team Management - Strong Presentation Skills

New Business Development - Trend & Market Research - P & L Management

Merchandising - Product Development - Factory Relationships

Professional Experience


Senior Sales Executive – At Home Division

Products: Women’s & Juniors - Sleepwear, Robes, Dusters & Scrubs

Launched the “At Home” Division for this $150 million company; introduced new product categories to reach a wider customer base and increase sales within existing accounts.

Manage US accounts to include Sears, Stage Stores, Peebles, Boscov’s, Seventh Avenue, Bolton’s, Fiesta Mart, Gordman’s, Ross Stores, Fred’s, Conway, Beall’s Outlet, Vanity Fair Outlet and Hane’s Outlet.

Opened up Wal-Mart (Canada) and J Pica (Puerto Rico) accounts.

Partner with international buying offices in the sale of goods to South America and the Middle East; lead sales and distribution to retail and wholesale operations in Mexico, Australia, Iceland, Bermuda and The Bahamas.

Merchandise seasonal product lines and collaborate with Designers, Senior Retail Executives, Buyers and Brand Managers to create Private Label programs for various markets, store brands, and price points.

Responsible for cost negotiations with factories; work with design and technical design in the review and approval of all fit samples, prototypes, and preproduction samples.

BRANDS: HOT KISS, BETTY BOOP & PRIVATE LABEL WHOLESALERS - New York, NY 2005 – 2007 Manufacturer’s Representative

Products: Women’s & Juniors - Daywear, Sleepwear & Robes

Sold Branded and Private Label apparel to Ross Stores, Marshall’s, Burlington, Fred’s, Deb Shops, The Donegar Group, and J. Pica (Puerto Rico), among others.

GRANADA SALES - New York, NY 1999 - 2005

National Sales Manager

Products: Women’s & Juniors - Sleepwear & Uniform

Directed sales operation for this newly launched Sleepwear and Uniform Division, for a wholesale company known previously for design and production of loungewear.

Led the business expansion and sales increase from $15 million to $29 million.

Recruited and managed eight independent sales organizations.

Shopped the market, researched trends and performed competitive price analysis.

Cultivated solid relationships with retailers and catalog businesses such as Beall's, Conway, Burlington, Catherines, Charming Shoppes, Family Dollar, Fred's, Dots, Forman Mills,

Citi Trends, Charlotte Russe, Variety Wholesalers, LTD and JC Penney Outlet Stores.

Met with Wal-Mart as needed, to support the salesperson for this account.

Worked collaboratively with key accounts and sales team, in the creation of Private

Label programs; managed the development process from design through shipment.

Seth L. Auerbach - Page 2

Phone: 212-***-**** - Email:

Professional Experience continued...

CROWNTEX - New York, NY 1995 – 1999

Sales Manager

Products: Women’s, Girls, Boys & Infants Sleepwear

Drove a sales increase from $13 million to $20 million.

Built strong partnerships with Wal-Mart (Puerto Rico), K-Mart, Variety Wholesaler’s, Fred's, Beall’s, Conway, Rainbow Shops, Deb Shops, Haband, Cato Corporation and Citi Trends.

Collaborated with customers on product development; managed individual programs from concept through delivery.


Sales Manager

Products: Women’s Sleepwear & Loungewear

Grew sales from $3 million to $10 million; personally generating 20% of the total business.

Aggressively expanded customer base with retailers and lingerie catalog customers, including Wal-Mart, K-mart, JC Penney, Haband, and LTD Commodities.

Opened regional chains such as Charming Shoppe’s, Rainbow Shops, Lerner (Catalog), Lane Bryant (Catalog), and Roaman’s (Catalog).

Recruited and managed independent sales representatives and in-house sales staff.

Collaborated with Principals and Designers to merchandise core Private Label lines.

Worked with retail customers to develop new regular and plus-size, products and private label programs; followed-up and resolved production, shipping, and credit issues.

Increased account base with exports to Latin America and the Middle East.

DURELLE LINGERIE - New York, NY 1980 – 1991

Sales Manager (1985 - 1991)

Account Executive (1980 - 1985)

Products: Women’s Sleepwear, Robes & Loungewear

Opened accounts such as Wal-Mart ($6 million), K-Mart, Lerner’s, Major Department Stores and Specialty Chains.

Instrumental in expanding the company from $6 million to $8 million in sales volume.

Recruited, managed and trained in-house sales staff and outside manufacturer’s representatives; worked with independent salespeople in the Southwest region.

Developed exclusive and Private Label programs in regular and plus-size apparel.

Spearheaded and managed manual to automation conversion with integrated state-of-the-art sales, order processing, accounting and payroll system; installed E.D.I. system to facilitate inventory and reorder management, with customers.



BS, Business Administration

Computer Skills

Microsoft Word, Excel

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