A seasoned creative professional with extensive experience in all facets of design and the overall creative process. Among my strengths are leading in the ideation process and creative direction. Design and direct both internal and external marketing ranging from print and digital, to environmental and brand strategy. I have established myself as a self-starter and a team leader who actively helps and works to refine all processes necessary to achieve and maintain company goals.
Creative Director / beMarketing Solutions / Blue Bell, PA / 2018 - 2019
Spearhead complete transformation of an under-performing creative team in creating innovative multi-platform campaigns and experiences from ideation through execution. Facilitate effective client relationships and advise clients on creative best practices and strategic planning. Manage a team of copywriters, designers, and web developers including hiring, development, and quarterly reviews. Creative Director / 681 Complex Inc / Horsham, PA / 2013 - 2017 Successfully concepted, developed and managed the launch of 2 new restaurant and retail concepts generating over 2.5 million in revenue.
• Created brand identity, interior design, and launch of El Barrio Cantina & Tequila Bar - Holland, PA
• Created brand identity, interior design, and launch of The LOFT at Iron Abbey - Horsham, PA
Developed and led creative direction and personnel of an in-house marketing group focused on B2B/ B2C, customer retention programs including email, direct mail, social media, web, video, and radio marketing for NaBrasa Brazilian Steakhouse and Iron Abbey Restaurant and Bar. Developed new business outreach processes and procedures. Created, maintained, and tracked annual budgets.
Sr. Art Director / Brand Image Design / Mount Laurel, NJ / 2004 - 2013
Created world-class brand packaging solutions for markets in the US, China, and Europe. Collaborated with multi-disciplinary teams combining branding, structure, and graphics. Responsible for formulating, developing, and producing various advertising, marketing, and collateral material. Managed junior staff, vendors, illustrators, and photographers.
Sr. Art Director / Code Design Studio / Pennsauken, NJ / 1999 - 2004
Managed all business and creative functions, including client relations, budget negotiations, client proposals, and strategic planning. Produced high-level concepts for packaging, corporate identities, brochures, websites, multimedia presentations, and promotional material.
Freelance Designer / Campbell Soup Company / Camden, NJ / 1997 - 1999 Assisted in new business development, conceptualizing intangible ideas into tangible comps for test markets and focus groups. Worked closely in the development of domestic and international brands. Work included developing packaging, promotional, and advertising print media.
• Winner of “Bottle Shop of the Year” (2014, 2015, 2016) The LOFT at Iron Abbey
• Winner of “Bar of the Year - Suburbs” (2015 & 2016) Iron Abbey Gastro Pub
• Published In Best Business Card Design 2006 - Code Design Studio
• Skilled in collaborating with engineering personnel to develop 3D concepts
• Skilled in developing packaging, promotion, advertising, and P.O.S.
• Skilled with press checks, directing photo shoots and mentoring staff
• Skilled in negotiating contracts with vendors
The Art Institute of Philadelphia, Philadelphia, PA — Graphic Design 96’
210 Brook Street
Willow Grove, PA 19090
BRANDS I HELPED CRAFT -
Ursinus College / Colgate / Berman Museum / ShopRite / Campbell’s Soup / V8 Fusion / Swanson / Ronzoni / Pace / Cold-Eeze / PriceRite / Prego / Delacré / Ricoh / 76ers / MBNA / Franco-American / Lacroix / Marcal Paper / Iron Abbey / The LOFT at Iron Abbey / Na Brasa Steakhouse / El Barrio Cantina / Fleer Skybox / Bracco Diagnostics / Maxpro Corporation / Agera
LEADERSHIP & TRAINING
PLANNING & FORECASTING
VIEW WORK WWW.SCOTT-TOTH.COM