Industrial Designer

Brenda Zheng

tel: 917-***-**** I email: ****.***@*****.***

*** ******** ******, *** ***, Brooklyn, NY 11211

PROFILE

Product / industrial designer with more than

** ***** ********** ** ***********l services,

eyewear, fashion / retail, handbag, graphic designs, baby accessory, textile, consumer packaging, retail merchandising displays, temporary point of

purchase displays, and furniture.

Establishing relationships and building on

collaborations. Creating connection between beauty and functionality. Designing for solutions

in alignment with business objectives in shaping

a powerful, cohesive and seamless brand identity in the marketplace with a compelling story behind

through 2D and 3D space.

Possess skills as strategist who capitalizes

on emerging trends and innovation to create

and drive consumer demand.

SPECIALTIES

Conceptual idealization, hand sketching, pattern

making, prototyping soft goods and computer

knowledge on cross platform Mac/PC Photoshop

CC, Illustrator CC, InDesign CC, Rhino 3D,

Solid Works, Artios CAD, Microsoft Word & Excel

EDUCATION

MAY 2005

Parsons School of Design, New York, NY

Bachelor of Fine Arts in Product Design

and Minor in Glass Blowing

2002 - 2008

Fashion Institute of Technology, New York, NY

Continued Education - Handbag & Accessory

Design Courses

LANGUAGE

Chinese and English

EXPERIENCE

01/2017 - PRESENT I PARSONS SCHOOL OF DESIGN / NEW SCHOOL, NYC ASSOCIATE PROFESSOR: BFA Fashion Design Program

• Part-time faculty, teaching Eyewear Design and elective Accessory Design courses. 04/ 2010 - 03/2012 I JONES NEW YORK GROUP, NYC

CONSULTANT HANDBAG DESIGNER:

• Handbag design for brands: Nine West, 9&CO and Ann Klein

• Handbags, small leather goods, device accessories, belts, travel accessories

• Hand sketch / spec and computer sketch/spec.

• Created new signature jacquard, logo hardware and prints. 08/2013 - 05/2014 I PETER ARNELL / ICI, NYC

CONSULTANT PRODUCT / CREATIVE DESIGNER:

• Designed & developed a conceptual village/resort environment.

• Synthesize ideology and designed an innovative consumer brand with a wide range of product lines consist of eyewear, tableware, textile, furnitures and etc. 01/2009 - 8/2013 I TURA INC., NYC

CONSULTANT EYEWEAR PRODUCT DESIGNER:

• Product design for brands: Lulu Guinness & Tura private label.

• Design and develop optical and sun glasses collections that’s aesthetically appropriate for each brand.

• Research and identify seasonal trends, color palettes, graphic design of logos.

• Interface with licensors to integrate the direction of the licensed brands with the needs of the optical and sun wear industry and company.

• Traveled and worked closely with design director, sales representative, production personnel, clients and factories.

2005 – MARCH 2008 I B. ROBINSON OPTICAL, NYC

EYEWEAR PRODUCT DESIGNER:

• Market, Trend and Business Analysis/Applications.

• Branding and Product Positioning Design for brands: Judith Leiber, Cynthia Rowley, Betsey Johnson.

• Created designs that aesthetically appropriate for each brand, while adhering to production technique and price point.

• Graphic design: Created logos, 3D product renderings, prints, presentation boards and look books.

• Traveled and worked closely with design director, sales representative, production personnel, clients and factories.

2003 – 2005 I AGI / KLEARFOLD - MEADWESTVACO, NYC

PACKAGING DESIGNER:

• Created consumer packaging designs for the healthcare, media, and personal care markets in combinations of materials including paperboard and thermoformed, injection molded & die-cut plastics for clients such as L’Oreal, Estee Lauder & etc.

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2008 – PRESENT I CONSULTANT PRODUCT / CREATIVE DESIGNER SWISSGEAR (11/2017 - PRESENT) I Design and develop collections of soft good accessories ranging form belts, wallets, makeup bags,diaper bags to backpacks. MOMBUCHA (2013 - PRESENT) I Brand development for kombucha drinks including logo, labels, packaging, sales presentations and etc. FLIGHT 001 (01/2016 - 03/2018) I Designed travel bags and accessories. MARCOLIN (2011 - 2013) I Designed 8 seasons of GUESS International eyewears. 01/2015 - 10/2016 I HOMEWEAR LINENS, NYC

CONSULTANT ASSISTANT ART DIRECTOR:

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Assisted art director in maintaining work flows and create showroom presentations.

Innovated fresh creative designs for seasonal bathroom /home accessory collections including all window curtains, shower curtains, lotion pump, and rugs. Identified new ideas, proving their potential for high revenue generation and working with the manufacture teams to bring them to market.

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