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Business Analyst, Strategist and Project Manager

Calgary, Alberta, Canada
April 25, 2019

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**** ********** **** **, *******, AB. T3P 0N7



An adaptable, performance driven, ambitious, skilled and dedicated Business Analyst and Project Manager with strong experience in Business Strategy and Integrated Marketing Communications Managements. Possesses several years of working experience in business strategy development, experiential marketing, consumer analysis, insight gathering and business performance measurements analysis. A team player who loves to take initiative and understands the importance of motivation in management. Relishes a challenging and mentally stimulating working environment. Forward-looking and confident with a responsible and thorough approach to problems solving. Able to deliver, meet strict deadlines, work well under pressure and possess a good eye for detail. Possess expertise in MS Word, Excel, PowerPoint, Outlook, Access, MS Project and Visio. Open and willing to explore more innovative technologies.


Management Reporting

Training and Presentation Skills

Strong Supervisory skills

Good Interpersonal Skills

Effective Time Management Skills

Excellent Communication Skills

Self-Motivated/Team Player

Business development skills

Critical Thinking/Initiative

Corporate Governance Ethics

Problem Analysing/Solving Skills


Business Development Lead

Streams Communications Network Jan 2016-Present

•Served as liaison between both internal and external stakeholders for requirements gathering, analysis and solutions

•Collaborated with the PMO to ensure seamless flow of project artifacts and templates to be utilized for project execution and overall project management. Also utilized CRM tools effectively at connecting with key stakeholders especially within the sales and marketing functions

•Ensured the seamless flow of communication among key stakeholders to ensure smooth flow of processes during project life cycles. Coordinated team and business unit training for overall team performance

•Acted as the middle man between various functional units directly involved in providing requirements for specified projects.

•Organized and managed data gathering and analysis sessions (such as brainstorming sessions) with a view to gathering necessary information aimed at creating intended project solutions

•Worked closely with SMEs at ensuring that all requirements gathered conformed to customer quality expectations

•Developed and managed project budgets to ensure conformance to project scope and charter specifications

Senior Project Manager May 2015-Dec 2015

Sbi Media Limited

•Conducted extensive market investigations and research on competitive and comparative analysis with a view to ensuring that project outputs conformed to the Voice of the Customer (VOC)

•Utilized Kaizen strategies to ensure continuous improvements in overall process and requirements management

•Conducted training workshops aimed at managing project and process team expectations for bespoke to projects and industry best practices

•Worked closely with the Procurement Manager to ensure that project vendors supply deliverables consistent with overall project scope baselines

•Utilized analytical techniques such as Quality Loss Function, Prototyping, Process-flow diagraming, benchmarking and use case scenarios at defining, measuring, analyzing, improving and controlling variations in projects

•Utilized Lean Six Sigma tools at eliminating defeats in projects and minimizing defects to the barest minimum for customer validation and acceptance

Senior Marketing And Communications Lead Jul 2012-Mar 2015

CosseTTL Limited

•Conducted surveys and brainstorming sessions to gather data on consumer insights, market segmentations and competitive analysis

•Developed brand communications strategy documents aimed at providing meeting quality benchmarks set by clients and sponsors

•Served as liaison between the Strategy, Creative and Client Service departments to ensure scope is well manage and defects are eliminated from projects

•Managed project budgets on high level sales activations aimed at maximizing profits and minimizing spend

•Developed risk management plans that ensured minimization of variations and changes to existing project scope

Business Process Specialist (sales and marketing) Apr 2009 – Feb 2012

Azzagai Limited

•Coordinated activities of regional sales team to ensure minimum daily sales threshold was maintained

•Developed sales team calendar aimed at ensuring that project schedule avoided the need for resources levelling and project crashing (where necessary)

•Developed marketing and communications team for ensuring top of mind awareness and recall on various products or brands advertised and communicated in the market

•Developed consumer mapping charts to analyze consumer perception on the consumer disposition funnel

Marketing Communications Lead Mar 2008- Mar 2009

CosseTTL Limited

•Set up the Business Development Unit and recruitment for the client service and creative team

•Developed experiential marketing communications strategies for British American Tobacco Company (BAT) on a one year retainer basis

•Developed a comprehensive project management plan for BAT for one year, on a nationwide campaign targeting 3 million customers

Brand Compliance Specialist Mar 2008- Mar 2009

FirstBank of Nigeria Plc

•Worked closely with functional units to ensure that corporate brand requirements were maintained bank-wide

•Supervised staff conformance to brand identity and communication guidelines while reporting non-conformance and proffering solutions to for continuous improvement

Account Executive (in training) Aug 2006- Apr 2007

Insight Publicist Group/FKG2 Limited

•Worked closely with SMEs to collect requirement, gather data, analyze data and coordinate project execution

•Worked closely with Six Sigma Green Belts and Business Analysts and Project Managers to ensure seamless business process management


2019 – Lean Six Sigma Green Belt Certification (LSSGB)

2019 – Six Sigma Yellow Belt Certification (SSYB)

2019 – Scrum Master Product Owner Training (SMPO)

2019 – Certified Business Analyst Professional Training (CBAP)

2018 – Project Management Professional Training (PMP)

2009 – Masters in Business Administration (MBA) – Obafemi Awolowo University

2003 – Bachelors of Technology in Civil Engineering (BTech) – Ladoke Akintola University of Technology

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