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Event Marketing Manager Event Planner Program Manager

San Carlos, California, 94070, United States
April 25, 2019

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Event Marketing Manager Event Planner Program Manager

Qualifications Profile

Well-organized, multifaceted, and solutions-oriented professional, armed with extensive experience in the logistics of registration, housing, tradeshow, meetings, and conference events.

Adept in trends, concepts, and principles essential in planning and designing programs, events, and promotions. Highly skilled meeting planner and contract negotiator, with excellent ability to lead an overall program organization to ensure requirements and deliverable dates are clearly communicated, understood, and executed. Equipped with excellent skills in providing exceptional administrative and logistical support to ensure achievement of project goals.

Core Competencies

Operations Management Revenue and Profit Maximization Process Improvement Problem Resolution

Registration and Housing Website Building Budget Administration Tradeshow Management

Professional Experience

Optovue, Inc., Fremont, CA

Trade Show and Events Project Manager May 2016–Oct 2017

Offered hands-on support with the day-to-day operations of the Marketing Group to ensure smooth and efficient workflow

Performed extensive support and planning to all tradeshows, summits, user conferences, key notes, product launches, and other meetings for the East Coast and Central Marketing Sales teams by checking the Sales Team registration, confirming housing, coordinating needed collateral, and shipping necessary equipment for the show

Supervised East Coast and Central markets events using event calendar management for the Sales Team

Ensured compliance with the state, federal, and the company’s code of conduct and industry organization policies in line with show give-a-ways, physician events, dinners, receptions, promotions, and physician payments, while supporting the Sunshine Act requirements

Spearheaded large tradeshow event production and logistics thorough collaboration with vendors, such as exhibitor design houses, shipping vendors, catering, audio visual companies, and registration and housing vendors

Provided oversight to numerous sized exhibits from tabletops to large-scale exhibits

Assisted in developing and implementing department policies

MFactor Meetings, San Carlos, CA

Director of Registration and Technology Sep 2015–May 2016

Oversaw the entire operations of the registration process on specified projects while managing the project budgets on registration-only projects based on the parameters specified by the client

Monitored compliance of website development and implementation of all programs with organization and client standards

Supervised the Registration Team while working as the main point of contact for attendees, clients, and hotels with resulting accommodations and internal team managers

Led the registration group on-site, ensuring that all facets of registration run flawlessly

Conducted extensive planning and establishment of registration program operations

Designated roles and tasks to the Registration Team member while overseeing their team assignments

Directed and provided support to all customer service efforts

Carried out accurate department and program-specific invoicing and reconciliation

Assumed responsibility in developing websites by conducting research on the industry to stay updated with new products and processes for the enhancement of team productivity and client satisfaction

Actively joined in client and vendor meetings while assisting with employee reviews

Convention Management Resources (CMR), San Francisco, CA

Client Program Director Jun 2014–Sep 2015

Guaranteed alignment of the company with the client on business goals and strategy; event marketing; registration and housing management; as wells as on-site execution and event data analysis

Extensively utilized industry best practices and expertise to various assigned programs while recommending effective business analysis and ideas for future program improvement

Functioned as the chief consultant for the organization, client, third-party vendors, and other stakeholders

Offered consultation with clients regarding major changes in technology applications as well as provided expected implementation dates and performed question and answer support

Formulated strategic business plans consisting of cross-department functions, strategy, goals, and milestone dates

Maintained direct collaboration with IT business analyst and program stakeholders in completing business requirements documents and providing final approval for website development

Pioneered and performed new product demonstrations to client, which included registration and housing website; lead retrieval; mobile applications; exhibitor registration and housing; as well as reporting module and other CMR products

CLIFT, Morgan’s Hotel Group, San Francisco, CA

Director of Events and Conference Services May 2013–Jun 2014

Oversaw the performance of the Catering and Events Team within the Sales Department of the hotel

Managed all citywide bookings after contract signing while working as the hotel liaison with housing bureaus

Supervised the catering and events budget and forecasting as well as the contracting and detailing of all citywide ancillary program events

Formed and sustained solid relationships with repeat clients and vendors

Directly coordinated with the chef and Banquet Department in creating menu and executing banquet

Earned selection as the top "Individual Champion" with the hotels corporate properties as well as generated and implemented standardized operation procedures regarding meetings and events execution on a corporate level worldwide

Brought major contribution to hotel’s success as the top achieving hotel within Morgan’s Hotel Group in Sales and Banquet Events in 2013

George P. Johnson, Project Worldwide, San Carlos, CA

Housing Manager May 2008–May 2013

Led the housing for citywide conventions, from contract negotiation to post-conference reconciliation

Acted as the lead housing manager for large citywide conventions in San Francisco, which involved collaborating directly with the Marketing Event Management teams and more than 90 San Francisco Hotels since 2009

Worked in partnership with internal account operations teams and clients, such as Oracle,, Research in Motion, Gartner, Cisco Systems, Inc., and Adobe in monitoring the success of the citywide convention

Prepared and handled all the housing reports as necessary and as required by clients

Conducted extensive negotiation of attrition penalties while handling the housing data integrity process by controlling data quality and reporting accuracy

Coordinated with clients and hotels in managing commission and budget

Relayed relevant housing information, any housing policy, and information or scope changes to the Contact Center Team

Executed strategic planning and oversight of the onsite event housing process

Accomplished the development of housing blocks and parameters in housing administrator while managing the booking of room blocks

Earlier Career

The Sofitel - San Francisco Bay, Redwood City, CA

Conference Services Manager

The Ritz-Carlton, Lake Las Vegas, NV

Meetings and Special Events Manager

Hyatt San Jose & Hyatt Sainte Claire, San Jose, CA

Conference Services Manager

Wyndham Emerald Plaza & The US Grant Hotel, San Diego, CA

Executive Conference Manager

The Pruneyard Inn, A Wyndham Hotel, San Jose, CA

Catering Sales Manager

Keswick Hall, An Orient Express Property, Charlottesville, VA

Food and Beverage Manager Sales and Operations Intern


Hospitality Management

J. Sargeant Reynolds College, Richmond, VA

Performing Arts

Virginia Commonwealth University, Richmond, VA

Technical Acumen

Cadmium Certain CMR Cvent Delphi Envision Eventbrite Experient Lanyon Network

Meeting Matrix Opera Oracle Passkey Starcite Visual One

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