TODD R E G A R
A W A R D - W I N N I N G M A R K E T I N G & A N A L Y T I C S L E A D E R Strategic business leader with a proven track record of driving sales through innovative sales and marketing programs. International experience extends across numerous cultures and markets throughout Asia, Mexico, Europe, Middle East, and Canada. C O R E C O M P E T E N C I E S
Targeting & Segmentation
P R O F E S S I O N A L E X P E R I E N C E
CLEVELAND BROTHERS EQUIPMENT COMPANY
Leading national dealer of Caterpillar construction and mining equipment, commercial and industrial engines, and vocational trucks.
DIRECTOR OF MARKETING & ANALYTICS 2014 - PRESENT
Corporate-wide responsibility for all Marketing and Strategy functions: market analysis, marketing activation, data analytics, KPIs, Voice of Customer, customer experience, loyalty, advertising, communications, digital marketing, events, and public relations.
Developed the strategic Marketing plan, digital marketing strategy, and e-commerce initiatives that drove record revenue growth the past two years.
Spearheaded transformation to data-driven marketing, leveraging data analytics, market segmentation, and digital marketing to drive 7% market share growth.
Led development and implementation of corporate Strategy with senior leadership team to guide the business transformation for increased market share and enhanced profitability. LEGRAND
Global specialist in Building Products, Connected Home (Internet of Things) and electrical infrastructure with over 30,000 employees and $6 billion in sales.
DIRECTOR OF SALES AND MARKETING 2006-2014
Responsible for establishing and executing innovation, marketing and promotional strategies to drive new business growth at retail, including product roadmap, marketing, P&L, consumer research, category management, operations, and merchandising functions.
Developed Best In Class marketing analytics capability to analyze key retail metrics and consumer insights to grow category sales and financial performance with major retail customers.
Established new retail channel that generated $62M of highly profitable new business by winning competitive business reviews with key retailers.
Developed new product development strategy based on consumer market research, market trends, and sales analytics that generated revenue that exceeded targets by 150%. DIRECTOR, PRODUCT MANAGEMENT 2004-2005
Drove new product development, including product innovation strategy, business case development, product roadmap, competitive analysis, and pricing development.
Achieved 53% revenue growth through introduction of innovative new products and marketing promotions of key existing products.
DIRECTOR, MARKETING 1998-2003
Led Home Systems marketing team, including product development, trade shows, direct mail, print/online advertising, web, POP, collateral, market research, public relations activities, and marketing programs.
Developed and implemented integrated marketing communications campaigns that increased company revenue from $2M to $28M in four years.
Developed and conducted consumer and dealer market research to support new POP merchandising initiatives for marketing programs.
E D U C A T I O N
M.B.A., Mount St. Mary’s University, Major: Marketing, 3.8 GPA Bachelor of Science, Business Administration, Shippensburg University, Major: Finance A W A R D S & P R O F E S S I O N A L L E A D E R S H I P Caterpillar Dealer Marketing Award – Best Sales and Marketing Integration
Recognized for excellence in Marketing among Cat dealers in North America and South America Legrand Summit Award – Lowe’s Retail Initiative
Won the prestigious Legrand Summit Award for the Lowe's initiative, including securing $10M deal for chain-wide distribution, and a complex 1,300 store reset implementation project. Board of Directors, TechHome Division
Consumer Technology Association
Led key industry initiatives, including industry-wide certified contractor training programs, brand awareness programs, and membership programs. Committee Chair, Mark of Excellence Awards Program Consumer Technology Association
Developed strategic plans for prestigious Mark of Excellence program, including market research, awards categories, program marketing, and event planning, which resulted in 40% increase in entries from contractors.
Drove development of program direction and entry categories, as well as judging entries for participating contractors.