Marketing and Content Director
Devising data-driven insights for the digital marketing space
Create and initiate the framework necessary to launch, monitor, and modify inbound campaigns
Recognized for ability to understand the voice of the customer and use their vision to construct compelling, brand-specific offers
Proven success creating and optimizing digital content across multiple platforms while maintaining clear and consistent messaging; background creating microsites, school-matching services, and data aggregators
Strong experience tracking KPIs to identify performance data, recognize gaps, and create solutions to increase output and exceed campaign metric expectations
Sharp technical skills, including expertise using Microsoft Excel pivot-tables and VLOOKUP functions to detect patterns and indicate positive and negative data deviations
Director of Education Marketing, DMi Partners, Philadelphia, PA September 2008 – present
■Develop personal relationships with clients and vendors, capitalizing on common ground to create mutually-beneficial campaigns for education clients of this full-service, digital marketing agency.
■Strategically allot resource allocations to affiliates based on performance metrics and capacity.
■Build and maintain comprehensive web forms, optimizing functionality to enhance performance and cater to target market.
■Analyze daily submission of lead volume on a case-by-case basis, confirming success and troubleshooting software bugs and construction flaws.
■Initiate and maintain 100+ unique campaigns, exceeding client enrollment goals by 6% for a prominent Northeastern institution, gaining recognition as one of the “Top Five” performing vendors for a Midwestern family of colleges, and lowering cost per enroll over $2K for a California-based university.
■Surpass industry standards by developing a customer-service manual and quality-assurance checklist utilized by our in-house lead-generation team.
■Design and optimize a comprehensive online education-matching website (www.ecollegefinder.org).
Assistant Editor, Veterinary Learning Systems, Yardley, PA March 2008 – June 2008
■Edited and enhanced copy for one of the nation’s leading creators of educational veterinary periodicals.
■Converted content to the company site and cultivated a cohesive design.
■Contributed smart and pithy copy for HealthyPet magazine.
Records Researcher, Vertical Screen Inc., Southampton, PA March 2007 – March 2008
■Verified client requests, detecting items of interest with a nearly 100% rate of accuracy.
Critic and Essayist September 2015 – current
■Heaven Was Detroit: From Jazz to Hip Hop and Beyond (contributor)
■Kinetoscope Film Journal (founder and author)
■Hip Hop Golden Age (contributor)
St. Bonaventure University, St. Bonaventure, NY
Master of Arts in English –GPA - 3.6/4.0 August 2005
■Thesis: “Dissecting the Existential Mind in Literature and Film”
Bachelor of Arts in Journalism/Mass Communication May 2003